1 BUSS1000: Future of Business - Semester 2, 2020 Assessment Instructions Assessment Name Individual /Group Assessment Conditions LOs Length Weight Due Time Due Date Closing Date Case Study Individual Compulsory 1,2,3,4 , 6 2000 words 25% 10:00am 21 September 2020 1 October 2020 Case Study: Flight Centre Travel Group Limited (Flight Centre) Your Task: You need to prepare a report on Flight Centre in the context of the Australian market. Flight Centre Limited This report should consist of two sections Part 1: Role of Business in Society (Approx. 500 words) What is Flight Centre’s dominant orientation towards society? Profit Maximisation or Creating Shared Value or something else? Take a stance and explain your arguments with the help of evidence. Part 2: Strategy Evaluation (Approx. 1500 words) In this section, analyse1 Flight Centre’s competitive environment with the help of PESTLE framework. 1Your response should demonstrate your ability to integrate various factors of PESTLE framework NB1: You are presenting the report from a general manager’s perspective (practitioner style), but it must still contain full academic references. NB2: Each paper is graded against the rubric. Ensure you have looked at the rubric carefully prior to beginning your paper, and prior to submitting. NB3: Thorough and regular referencing adds academic weight to your arguments. Statements not backed up by data and/or appropriate business theory/frameworks carry less weight. Referencing adds rigour, integrity and believability 2 to your arguments – doing this as often as possible will enhance your paper by demonstrating your business knowledge with credible sources. NB4: The above word counts include references. References should appear at the end of the paper and comply with APA 6th standard. Assessment criteria: Please make sure you read the rubric (pages 3-5) carefully as this is what will be used to grade your paper. Requirements for submission: • Your case study must be submitted on the BUSS1000 Canvas site under “Assignments” (submission will open two weeks prior to the deadline). • Appropriate word length – the word length for this report is 2000 words. Normal word count penalties apply when the report word length (including headings, in-text reference and Reference list) should not exceed word limit of 2000 words or +10% that is maximum of 2200 words. The word count penalty is in line with the Business School policy which can be found at: http://sydney.edu.au/business/currentstudents/policy. Note that the word limit includes in-text referencing and the reference list at the end of the document. • Appropriate referencing throughout the case study, in-text and in the Reference list, using the latest version of APA 6th Edition Referencing. The University of Sydney has an APA 6th Edition guide which can be found here: http://libguides.library.usyd.edu.au/c.php?g=508212&p=3476096. • Case study must be submitted as a Word file document (.doc, .docx) • Late penalties will apply after the due date and time 10:00am on September 21, 2020. The late submission penalty is in line with the Business School policy which can be found at: http://sydney.edu.au/business/currentstudents/policy Penalties: • Late submission penalty is in line with the Business School policy which can be found at: http://sydney.edu.au/business/currentstudents/policy • Word length is in line with the Business School policy which can be found at: http://sydney.edu.au/business/currentstudents/policy • Academic dishonesty and plagiarism is in line with the Business School policy which can be found at: http://sydney.edu.au/business/currentstudents/policy Feedback: • Feedback will be provided for each part based on the marking criteria, • Feedback for the case study will be shown as comments. • The case study will be marked in accordance with the Business School policy, • Overall, feedback will be provided through the following: Specific comments on each assessment segments Overall comments based on each part of the report By attending tutor consultation hour and asking for additional feedback aimed at achieving better grades in the future. Learning outcomes for this case study include: LO1, LO2, LO3, LO4, LO6 3 BUSS1000 – Case Study Rubric Task Description: For this assignment you will be undertaking a case study of a provided organization. You will be required to undertake general and academic research, apply theoretical frameworks, and critically analyse the context and/or organisation. Please see Canvas for the full list of assignment instructions once they are uploaded. ASSESSMENT CRITERIA 100% 90% 80% 70% 60% 50% 40% 20% 0% Part 1. Role of Business in Society 15 marks (GQ Information and digital literacy And GQ Critical Thinking and Problem Solving) The analysis demonstrates a flawless ability to correctly identify, select, analyse and critique all relevant information, enabling a very robust and un- questionable argument. The analysis demonstrates an outstanding ability to correctly identify, select, analyse and critique all relevant information, enabling a strong, well-explored and justified argument. The analysis demonstrates a good ability to correctly identify, select, analyse and critique relevant information, enabling a well- thought-out argument. The analysis demonstrates an ability to correctly identify, select and analyse relevant information to support a good argument. The analysis demonstrates a basic ability to correctly identify and select relevant social and ethical information. Argument could be further strengthened & less descriptive. The analysis demonstrates an attempt to identify some reliable social and ethical information, however, is somewhat descriptive. Depth, strength of argument &/or accuracy are therefore lacking. The analysis is superficial due to being descriptive with little connection between evidence and theory, building a weak argument. The analysis is lacking or extremely superficial, demonstrating a weak understanding of the different orientations businesses may adopt. No evidence of appropriate analysis. Part 2. Competitive Environment Evaluation 60 marks (GQ Information and digital literacy And GQ Critical Thinking and Problem Solving) The analysis demonstrates a flawless ability to correctly identify, select, analyse and critique all relevant information, enabling a very robust and un- questionable argument. The analysis demonstrates an outstanding ability to correctly identify, select, analyse and critique all relevant information, enabling a strong, well-explored and justified argument. The analysis demonstrates a good ability to correctly identify, select, analyse and critique relevant information, enabling a well- thought-out argument using theory well. The analysis demonstrates an ability to correctly identify, select and analyse relevant information to support a good argument using theory appropiately. The analysis demonstrates a basic ability to correctly identify and select relevant information. Argument could be further strengthened & less descriptive. The analysis demonstrates an attempt to identify some relevant information, however, is somewhat descriptive. Depth, strength of argument &/or accuracy are therefore lacking. The analysis is superficial due to being descriptive with little connection between evidence and theory, building a weak argument. The analysis is lacking or extremely superficial, demonstrating a weak understanding of the relevant theory. No evidence of appropriate analysis. 4 ASSESSMENT CRITERIA 100% 90% 80% 70% 60% 50% 40% 20% 0% Clarity of expression Effective communication in the form of professional writing skills 10 marks (GQ Communication skills) The writing showed flawless use of business writing style. The use of sections was thoughtful. Information was presented in a flawlessly clear & organised manner with no room for improvement. You have followed APA 6th edition guideline in your referncing without any error. The writing showed an exceptional level of business writing style. The organisation and formatting of information into the report sections was very clear and organised with clear expression assisting the strength of the overall argument. You have followed APA 6th edition guideline in your referncing. The writing showed a very good understanding of business writing style with fluent language and good expression. The organisation & formatting of information into the report sections was logical & purposeful. The writing showed a good understanding of business writing style and use of report sections/categori es. However, there is scope for a tighter structure to make for a clearer and more organised report. The writing largely demonstrated business writing style. Information was appropriately categorised within the report sections however there was significant room for improvement in tightening structure and organisation. Although the meaning was generally apparent, the writing demonstrated a very basic business style. Information was mainly categorised into appropiate report sections. The writing demonstrated minimal business style. The meaning was not always understandable, and/or There was little organisation of ideas & information within appropriate report sections. The writing had little or no business style. It was unclear to the extent that the meaning was not understandable. There was no organisation of ideas & information within report sections. The writing was not effective & with no business writing skills displayed. Research: Quality of sources and effective use demonstrated 15 marks (GQ Information and digital literacy And GQ Critical Thinking and Problem Solving And GQ Integrated professional, ethical, and personal identity) Sources used from outside the class including more than two high quality peer reviewed academic business journal references. Additional high- quality relevant research is evident. Source quality and credibility has been critically considered. Overall research is exceptional and could not be improved. Various sources from outside the class, including more than two peer reviewed academic business journal references are used exceptionally well to support argument. Additional relevant research incorporates credible and high quality sources. Sources from outside the class including at least two peer reviewed academic business journal references used well to support argument. Additional relevant research incorporates credible and high quality sources. Sources from outside the class including two peer reviewed academic business journal refences are effectively used. Additional relevant research is evident. Sources from outside the class are used including two peer reviewed academic business journal references, however, there is limited use or over-use of the same sources which limits quality. Minimum requirement met that sources have been used from outside Unit’s resources including one peer reviewed academic business journal reference (<10 years old). Sources from outside the class have been used but have not included one peer reviewed academic business journal reference (<10 years old). No materials from the Unit’s resources have been used. Material from outside or inside the class have not been used. 5 Word Count Penalty Late Penalty Appendix/Appendices Where the report’s word length is exceeded, the student will lose 10% of the total marks when the submission is 10% above the word length. 10% will be lost for each 10% over-length thereafter. If the report is submitted late, a penalty of 5% (equating to 5 marks out of a total 100 marks) per day will be applied up to 10 calendar days, after which a mark of zero is applied. The word limit for this assessment is 2000 words. The appendix/appendices exceeded this word limit & therefore have not been considered.
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