论文代写案例-BUSS1000
1

BUSS1000: Future of Business - Semester 2, 2020

Assessment Instructions

Assessment
Name
Individual
/Group
Assessment
Conditions
LOs Length Weight Due Time Due Date Closing
Date
Case Study Individual Compulsory 1,2,3,4
, 6
2000
words
25% 10:00am 21
September
2020
1 October
2020


Case Study: Flight Centre Travel Group Limited (Flight Centre)

Your Task: You need to prepare a report on Flight Centre in the context of the Australian market.


Flight Centre Limited




This report should consist of two sections
Part 1: Role of Business in Society (Approx. 500 words)
What is Flight Centre’s dominant orientation towards society? Profit Maximisation or Creating Shared Value or
something else? Take a stance and explain your arguments with the help of evidence.
Part 2: Strategy Evaluation (Approx. 1500 words)
In this section, analyse1 Flight Centre’s competitive environment with the help of PESTLE framework.
1Your response should demonstrate your ability to integrate various factors of PESTLE framework

NB1: You are presenting the report from a general manager’s perspective (practitioner style), but it must still contain
full academic references.
NB2: Each paper is graded against the rubric. Ensure you have looked at the rubric carefully prior to beginning your
paper, and prior to submitting.
NB3: Thorough and regular referencing adds academic weight to your arguments. Statements not backed up by data
and/or appropriate business theory/frameworks carry less weight. Referencing adds rigour, integrity and believability
2

to your arguments – doing this as often as possible will enhance your paper by demonstrating your business
knowledge with credible sources.
NB4: The above word counts include references. References should appear at the end of the paper and comply with
APA 6th standard.

Assessment criteria:
Please make sure you read the rubric (pages 3-5) carefully as this is what will be used to grade your paper.

Requirements for submission:
• Your case study must be submitted on the BUSS1000 Canvas site under “Assignments” (submission will
open two weeks prior to the deadline).
• Appropriate word length – the word length for this report is 2000 words. Normal word count penalties apply
when the report word length (including headings, in-text reference and Reference list) should not exceed
word limit of 2000 words or +10% that is maximum of 2200 words. The word count penalty is in line with the
Business School policy which can be found at: http://sydney.edu.au/business/currentstudents/policy. Note
that the word limit includes in-text referencing and the reference list at the end of the document.
• Appropriate referencing throughout the case study, in-text and in the Reference list, using the latest version
of APA 6th Edition Referencing. The University of Sydney has an APA 6th Edition guide which can be found
here: http://libguides.library.usyd.edu.au/c.php?g=508212&p=3476096.
• Case study must be submitted as a Word file document (.doc, .docx)
• Late penalties will apply after the due date and time 10:00am on September 21, 2020. The late submission
penalty is in line with the Business School policy which can be found at:
http://sydney.edu.au/business/currentstudents/policy
Penalties:
• Late submission penalty is in line with the Business School policy which can be found at:
http://sydney.edu.au/business/currentstudents/policy
• Word length is in line with the Business School policy which can be found at:
http://sydney.edu.au/business/currentstudents/policy
• Academic dishonesty and plagiarism is in line with the Business School policy which can be found at:
http://sydney.edu.au/business/currentstudents/policy
Feedback:
• Feedback will be provided for each part based on the marking criteria,
• Feedback for the case study will be shown as comments.
• The case study will be marked in accordance with the Business School policy,
• Overall, feedback will be provided through the following:
 Specific comments on each assessment segments
 Overall comments based on each part of the report
 By attending tutor consultation hour and asking for additional feedback aimed at achieving better
grades in the future.

Learning outcomes for this case study include: LO1, LO2, LO3, LO4, LO6





3

BUSS1000 – Case Study Rubric
Task Description: For this assignment you will be undertaking a case study of a provided organization. You will be required to undertake general and academic research,
apply theoretical frameworks, and critically analyse the context and/or organisation. Please see Canvas for the full list of assignment instructions once they are uploaded.


ASSESSMENT
CRITERIA
100% 90% 80% 70% 60% 50% 40% 20% 0%
Part 1.
Role of Business
in Society

15 marks

(GQ Information
and digital
literacy And GQ
Critical Thinking
and Problem
Solving)

The analysis
demonstrates a
flawless ability to
correctly identify,
select, analyse
and critique all
relevant
information,
enabling a very
robust and un-
questionable
argument.
The analysis
demonstrates an
outstanding ability to
correctly identify,
select, analyse and
critique all relevant
information,
enabling a strong,
well-explored and
justified argument.
The analysis
demonstrates a
good ability to
correctly identify,
select, analyse
and critique
relevant
information,
enabling a well-
thought-out
argument.
The analysis
demonstrates an
ability to correctly
identify, select
and analyse
relevant
information to
support a good
argument.
The analysis
demonstrates a
basic ability to
correctly identify
and select
relevant social
and ethical
information.
Argument could
be further
strengthened &
less descriptive.
The analysis
demonstrates an
attempt to
identify some
reliable social and
ethical
information,
however, is
somewhat
descriptive.
Depth, strength of
argument &/or
accuracy are
therefore lacking.
The analysis is
superficial due to
being descriptive
with little
connection
between evidence
and theory,
building a weak
argument.
The analysis is
lacking or
extremely
superficial,
demonstrating a
weak
understanding of
the different
orientations
businesses may
adopt.
No evidence of
appropriate
analysis.
Part 2.
Competitive
Environment
Evaluation

60 marks

(GQ Information
and digital
literacy And GQ
Critical Thinking
and Problem
Solving)

The analysis
demonstrates a
flawless ability to
correctly identify,
select, analyse
and critique all
relevant
information,
enabling a very
robust and un-
questionable
argument.
The analysis
demonstrates an
outstanding ability to
correctly identify,
select, analyse and
critique all relevant
information,
enabling a strong,
well-explored and
justified argument.
The analysis
demonstrates a
good ability to
correctly identify,
select, analyse
and critique
relevant
information,
enabling a well-
thought-out
argument using
theory well.
The analysis
demonstrates an
ability to correctly
identify, select
and analyse
relevant
information to
support a good
argument using
theory
appropiately.
The analysis
demonstrates a
basic ability to
correctly identify
and select
relevant
information.
Argument could
be further
strengthened &
less descriptive.
The analysis
demonstrates an
attempt to
identify some
relevant
information,
however, is
somewhat
descriptive.
Depth, strength of
argument &/or
accuracy are
therefore lacking.
The analysis is
superficial due to
being descriptive
with little
connection
between evidence
and theory,
building a weak
argument.
The analysis is
lacking or
extremely
superficial,
demonstrating a
weak
understanding of
the relevant
theory.
No evidence of
appropriate
analysis.
4

ASSESSMENT
CRITERIA
100% 90% 80% 70% 60% 50% 40% 20% 0%
Clarity of
expression
Effective
communication
in the form of
professional
writing skills

10 marks

(GQ
Communication
skills)



The writing
showed flawless
use of business
writing style. The
use of sections
was thoughtful.
Information was
presented in a
flawlessly clear &
organised manner
with no room for
improvement.
You have
followed APA 6th
edition guideline
in your referncing
without any error.
The writing showed
an exceptional level
of business writing
style. The
organisation and
formatting of
information into the
report sections was
very clear and
organised with clear
expression assisting
the strength of the
overall argument.
You have followed
APA 6th edition
guideline in your
referncing.
The writing
showed a very
good
understanding of
business writing
style with fluent
language and
good expression.
The organisation
& formatting of
information into
the report
sections was
logical &
purposeful.
The writing
showed a good
understanding of
business writing
style and use of
report
sections/categori
es. However,
there is scope for
a tighter structure
to make for a
clearer and more
organised report.
The writing
largely
demonstrated
business writing
style. Information
was appropriately
categorised
within the report
sections however
there was
significant room
for improvement
in tightening
structure and
organisation.
Although the
meaning was
generally
apparent, the
writing
demonstrated a
very basic
business style.
Information was
mainly
categorised into
appropiate report
sections.
The writing
demonstrated
minimal business
style. The
meaning was not
always
understandable,
and/or There was
little organisation
of ideas &
information
within
appropriate
report sections.
The writing had
little or no
business style. It
was unclear to
the extent that
the meaning was
not
understandable.
There was no
organisation of
ideas &
information
within report
sections.
The writing was
not effective &
with no business
writing skills
displayed.
Research: Quality
of sources and
effective use
demonstrated

15 marks

(GQ Information
and digital
literacy And GQ
Critical Thinking
and Problem
Solving And GQ
Integrated
professional,
ethical, and
personal identity)

Sources used
from outside the
class including
more than two
high quality peer
reviewed
academic
business journal
references.
Additional high-
quality relevant
research is
evident. Source
quality and
credibility has
been critically
considered.
Overall research
is exceptional and
could not be
improved.
Various sources from
outside the class,
including more than
two peer reviewed
academic business
journal references
are used
exceptionally well to
support argument.
Additional relevant
research
incorporates credible
and high quality
sources.
Sources from
outside the class
including at least
two peer
reviewed
academic
business journal
references used
well to support
argument.
Additional
relevant research
incorporates
credible and high
quality sources.
Sources from
outside the class
including two
peer reviewed
academic
business journal
refences are
effectively used.
Additional
relevant research
is evident.
Sources from
outside the class
are used including
two peer
reviewed
academic
business journal
references,
however, there is
limited use or
over-use of the
same sources
which limits
quality.
Minimum
requirement met
that sources have
been used from
outside Unit’s
resources
including one
peer reviewed
academic
business journal
reference (<10
years old).
Sources from
outside the class
have been used
but have not
included one peer
reviewed
academic
business journal
reference (<10
years old).
No materials from
the Unit’s
resources have
been used.
Material from
outside or inside
the class have not
been used.

5

Word Count Penalty Late Penalty Appendix/Appendices
Where the report’s word length is exceeded, the student will lose 10% of
the total marks when the submission is 10% above the word length. 10%
will be lost for each 10% over-length thereafter.
If the report is submitted late, a penalty of 5% (equating to 5 marks
out of a total 100 marks) per day will be applied up to 10 calendar
days, after which a mark of zero is applied.
The word limit for this assessment is 2000 words. The
appendix/appendices exceeded this word limit & therefore
have not been considered.



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