Assessment Brief

PECI 5708M The Business of Culture and Creativity

Assessment Overview

Assessment and weighting: Assessment 2 Report - Strategic Consultancy Report 70%

Due date: BEFORE 14:00 Tuesday 13th January 2026

Word/time limit: Business Report - 3500 words

How to Submit: How to Submit: ‘Assessment 2 Report’ submission portal on Minerva module page

Feedback Release Date: Tuesday 3rd February 2026

Module Leader: Alex Timewell - [email protected]

Learning outcomes assessed

LO3 Critically reflect upon significant structural elements and operational strategies applied by practitioners and organisations in a creative industry or cultural sector.

LO4 Collect, consider and critically evaluate information.

LO5 Work independently to research, plan, synthesise concepts and articulate opinion following appropriate conventions.

Rationale

A detailed case study enables you to apply the understanding and research you have undertaken and to a business consulting context providing a summative assessment for the module. You should draw partially on the database of global businesses and organisations generated in assignment 1 to identify and delve deeper into one specific enterprise. In your case study you will focus on organisational processes and the entrepreneurial skills of key personnel to produce an understanding of the successful aptitudes and strategies required to work in or develop an enterprise in your chosen sector.

Assessment guidance

You will simulate consulting for a cultural organisation or creative venture, giving advice on how to improve or enhance their operations, producing a viable business development plan based on sector analysis and market research. Your strategic consultancy report will:

Identify a small to medium size enterprise in the CCIs, including research into its establishment, leadership and organisation, development history and impact on relevant markets or communities.

Use the business model canvas to explain its operations and identify strengths and weaknesses.

Provide a macro-economic analysis of the relevant sector.

Conduct market research into one specific aspect of the business that you believe could be further developed.

Produce strategic development goals for its organisation over the next 3 years, which may include a rebrand, refresh of marketing materials, new income generating activities and/or structural reconfiguration.

Create recommendations that can be presented to the enterprise’s leadership team and any other potential stakeholders, articulating your project strategy to a non-expert in a clear and concise manner. Clearly identify income streams for the business and the costs associated with creating the products or providing services that are core to the venture’s potential to make a profit or meet its social commitments.

Your report should be well presented including an index of contents, graphical illustrations, imagery and citation of sources.

Where to get help

Lectures will give guidance on completing the assessment and you will be supported in completing the tasks in the workshops where tutors will be able to give you formative feedback on your work. You will also work with your classmates in specialist interest groups (SIGs) to gather data and build your understanding of relevant sectors. You will share the research you do in your SIG on the module page engaging in peer learning through in-person meetings and Microsoft Teams chats.

How to submit your work

You will submit your work via your module page on Minerva. Further guidance on uploading assessments to Minerva can be found here. Please take care when submitting your work to make sure that you are uploading the correct version. Once the deadline for the assessment has passed, you cannot resubmit work.

Presentation and referencing

Presentation

You should follow the assessment guidance to create a business report of approximately 3500 words. You are advised to draw on examples of business and strategic reports linked from the module page and in lectures, but you may be creative with the presentation of your report providing visual examples of research where this communicates the ethos and culture of the enterprise you are providing the report for.

Referencing

The School uses a variation of the Harvard referencing style called Leeds Harvard. To reference in Leeds Harvard:

Insert an in-text citation and a corresponding reference in an alphabetical list at the end of your work for every source you quote, paraphrase, summarise or refer to.

Include the author's surname and year of publication in the citation, and the full details of the item in the reference.

Include page numbers in your citation if you quote directly from the text, paraphrase specific ideas or explanations, or use an image, diagram, table etc from a source.

For more information, please see the Leeds Harvard Referencing Guide

NB. You should provide links to websites of businesses and organisations you refer to. You should reference any shared work produced in your SIG.

Use of artificial intelligence tools in this assessment

AMBER: AI tools can be used in an assistive role

You are permitted to use AI tools for specific defined processes within the assessment.

Appropriate use of GenAI may be for the strategic development of your outline for your report. You may use the Generative AI tool, Microsoft Co-pilot under the University of Leeds commercially protected license for initiating research through the generation of lists, searches for information and creation of design ideas. GenAI can produce inaccurate and false results, all information must be checked using other sources or methods.

Your final report, ideas and information contained within it must be your work. If you have used GenAI in the process it should be clear where this has been used and how you have developed the materials further. Any use of GenAI must be clearly stated in your submission.

In addition, you are still permitted to use artificial intelligence tools in line with the University’s proofreading policy. Further guidance can also be found here.

Assessment criteria and process

Understanding

Adequate work will demonstrate research into a specific sector of the CCIs in global contexts; fundamental knowledge of some business planning and market analysis techniques; identify different sections of the business model canvas, possible business income streams and potential operational costs.

Good work will research and evaluate: a specific sector of the CCIs in global contexts; knowledge of a range of business planning and market analysis techniques; the relationship between different sections of the business model canvas, possible business income streams and potential operational costs.

Very good and excellent work will synthesise research into a specific sector of a CCI in global contexts to produce operational insights; specific knowledge of focused business planning and market analysis techniques; strategic approaches to the relationship between different sections of the business model canvas, possible business income streams and potential operational costs.

Application

Adequate work will identify ideas and opportunities in specific markets; outline branding, audiences, service or production activities of a range of businesses; provide examples of value proposition, customer segments and key partners in cultural and creative enterprises.

Good work will highlight innovative ideas and opportunities in specific markets; provide detail of branding, audiences, service or production activities of a range of businesses; exemplify value proposition, customer segments and key partners in cultural and creative enterprises.

Very good and excellent work will highlight unique ideas and opportunities in specific markets; explain significant details of branding, audiences, service or production activities of a range of businesses; contextualise value proposition, customer segments and key partners in cultural and creative enterprises.

Outcome

Adequate work will provide an example of a sector of the CCIs; identify forms of business venture branding and identity; discuss market opportunities for entrepreneurs: use references, illustrative figures and imagery.

Good work will illustrate how a specific sector of the CCIs manifests in various international territories; communicates effective business venture branding and identity; provide clear illustration of market opportunities for entrepreneurs: include consistent referencing, use of illustrative figures and imagery.

Very good and excellent work will illustrate how the CCIs provide for innovative solutions to contemporary global challenges; examine the importance of strategic business venture branding and identity; provide insight into potential market opportunities for entrepreneurs: present referencing, use of illustrative figures and imagery with purpose and flair.

The Postgraduate (PGT) Assessment Rubric can be found here.

You can find your mark in Gradebook on the Grades page in your Activity Stream. Use this guide to find further information. To find your feedback on your submission, you can click on the mark in TurnItIn and review the text box as well as comments in-text. You can use this guidance to find out more information on accessing feedback.

Read more about the University’s Assessment Policy and Procedures.

PCI Policy on Late Submissions, Extensions and Mitigating Circumstances

Late Submission

The work should be submitted before the deadline published on Minerva. Late submission is penalised by deducting 5 marks for every 24 hours (or part thereof) after the deadline.

Extensions and Mitigating Circumstances

If you have been unwell, or there are other circumstances which are preventing you from completing your work, please speak with the Module Leader, your Academic Personal Tutor or a member of your School's Student Education Service. We can advise you about the options open to you. For many students this will mean applying for more time through our Mitigating Circumstances process.

Extensions must be applied for BEFORE the deadline of your assessment. There are two types of extensions: 1) one week and 2) two week. One-week extensions do not require supporting information to document the mitigating circumstances. Two-week extensions require supporting information. You will need to apply using this form. All extension requests must be submitted before 12 noon (UK time) of the day of the deadline.

Please note, once you have submitted work it is marked to the same standard as any other piece. You should make use of the support available to you to complete work to your satisfaction before you submit.

Academic Misconduct and Plagiarism

Leeds students are part of an academic community that shares ideas and develops new ones. You need to learn how to work with others, how to interpret and present other people's ideas, and how to produce your own independent academic work. It is essential that you can distinguish between other people's work and your own, and correctly acknowledge other people's work. By submitting work, you confirm that you have read and understood the University’s definition of Academic Integrity and the University’s rules on Academic Misconduct and are aware that if you commit an academic misconduct offence there can be serious disciplinary consequences.

For more information on academic misconduct offences, see the Academic Misconduct Procedure which can be found on the Student Cases webpage.

Other support resources for assessment

School of Performance and Cultural Industries Handbook

AHC Student Handbook

Skills@Library Writing

Skills@Library

Library 1-to-1 Support for Taught Students