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The University of Sydney Page 1 University of Sydney Business School IBUS 6020 Enterprise

Management in China TUTORIAL 3 Case company Feedback Task 1 The University of Sydney Page 2 Case company overview The University of Sydney Page 3 Corporate Overview Information ❑ Basic Facts: ❑ Main business segments (e.g., consumer electronics, cloud services) ❑ Core products/services (concise categories, not laundry lists) ❑ Recent developments (e.g., controversies, tariffs, only if relevant) Sources: ❑ At least one company-originated source (annual report, website,

official press release) ❑ At least one independent source (news, analyst report, industry

database) The University of Sydney Page 4 Step 1 – Company Overview Table for tutorial exercise – Fill in each section with concise bullet points. – Use at least one company source and one independent AI source

Section Company Source Independent Source AI Source 1. Type of source (e.g.,

annual report, website) XXX Annual Report

2024 YYY Consultancy

Report 2. URL https://www.ibisworld.c om/australia/industry/b ubble-tea-shops/5572/ 3. Main business

segments • Product 1 • Service 1 Service 3 Product 2 4. Core products/services • B2C • Mass market B2B Mass market 5. Recent Developments • New investment • tariff Advertising campaign Sustainability issues The University of Sydney Page 5 Step 2 – Reliability Check For each of the three main sections sections (business segment, core products,

developments) compare the information from the company sources and the

industry report/s to evaluate reliability. ➢ Agreements – Which facts match across the two sources? (bullet points)

Fact 1

Fact 2 ➢ Differences – Where do sources disagree? (answer in bullet points)

Fact 3 ➢ Reliability Judgment – Which source type is most trustworthy?

Rank the sources by reliability The University of Sydney Page 6 Miro Board – Six fields with top row for the three Case Company Overview items and

bottom row for the three Reliability Check items.

Main business

segments • Agreements Core

products/services • Differences Recent

developments • Reliability

Rating

The University of Sydney Page 7 AI prompting The University of Sydney Page 8 Basics of using AI

❖ Use University of Sydney- approved AI programs ❖ You can access Microsoft Copilot at https://copilot.microsoft.com/ ❖ Click this link to access USYD website How to use generative AI in the

classroom The University of Sydney Page 9 Working with AI means using prompts – A prompt is a specific instruction or query you provide to a language model

(LLM) to guide its behavior and generate desired outcomes.

– Advanced prompts are created through prompt engineering.

– The basic elements of a prompt are

– Instructions – Context – Input data – Output indicator The University of Sydney Page 10 Elements of prompting – Task: Clearly defines what you want the AI to do. This could be

summarizing, translating, writing, or any other action. For example, specify

"write a blog post" or "write a product description". – Context: Provides background information or relevant details that help the

AI understand the situation or topic. For example, “this is for a postgraduate

business student assignment” – Input: The specific data or information that the AI will use to complete the

task. This could be a text to summarize, a question to answer, or a set of

data to analyze. – Output Indicator: Specifies the desired format or style of the AI's response,

such as text, diagram, program. This could include the length of the

response, the tone, or the specific format (e.g., bullet points, paragraphs). The University of Sydney Page 11 Examples of a prompting exercise scaffold 1. Instruction – Find information on 1. the main business segments, 2. core products/services

and 3. recent developments of the Australian subsidiary of Hai’er in

Australia. 2. Context This is an assignment for postgraduate business students. 3. Input data Use reliable public information on the Australian operation of Hai’er.

4. Output indicators

Present the answers to the three questions above in bullet points. No text

required.

The University of Sydney Page 12 Transparency, Replicability, Critical thinking, Saves time 1. Instruction: Very clear, task-based: “Find information on … the Australian subsidiary of Haier.” – Students know exactly what to retrieve (segments, products/services, recent developments). – Keeps focus tight, avoiding sprawling answers. 2. Context: Stating it’s for a postgraduate business assignment reminds students: – They need to use credible, graduate-level sources. – They must apply an analytical, not descriptive lens. – It’s not just “Googling” — it’s academic work. 3. Input Data: “Use reliable public information …” is a guardrail. Students learn: – AI results must be cross-checked. – Company websites, reports, and independent databases are essential. – This builds source literacy (don’t just trust AI tools). 4. Output Indicators: Asking for bullet points only trains concise reporting. – It reduces the risk of students pasting in long AI essays. – It also makes evaluation easier: you can see accuracy and coverage at a glance. The University of Sydney Page 13 Company Overview and Reliability Check by Human AI

The University of Sydney Page 14 1. Instruction – Task: Find information on: – • Main business segments – • Core products/services – • Recent developments – Focus: Australian subsidiary of Hai’er (or assigned company). The University of Sydney Page 15 2. Context – This is an assignment for postgraduate business students. – Goal: Collect accurate and concise information to support corporate and

industry analysis. – Expectation: Combine AI-generated outputs with reliable human-found

sources. The University of Sydney Page 16 3. Input Data – Use reliable public information, such as: – • Company official website and reports – • News articles and trade publications – • Databases or market research (if available) – • AI-generated results (cross-checked) The University of Sydney Page 17 4. Output Indicators – Present your answers in concise bullet points: – • Main business segments – • Core products/services – • Recent developments – Note: No long text paragraphs are required. Focus on clarity and accuracy. The University of Sydney Page 18 Teaching Handout: Reliability Check Framework Purpose: – Help students balance AI outputs with human-found sources and make

reliability judgements. Framework: – 1. Collect information – Company source, Industry/analyst report. – 2. Compare across sources – Check agreements and differences. – 3. List agreements & differences – Note convergence and divergence. – 4. Make a reliability judgement – Rank sources by authority, evidence,

transparency. – 5. Present transparently – Use bullet points or a small table, include AI

note. Tip: AI is a useful synthesiser but should never replace critical reading. The University of Sydney Page 19 Company Overview example – Hai’er in Australia Aspect / Source Company Source Industry Report AI Cross-Check Main Business

Segments Major appliances:

refrigeration, laundry,

cooking, dishwashing;

air conditioning &

energy solutions Major appliances;

dual-brand strategy

with Fisher & Paykel Major domestic

appliances + AC;

premium positioning

via F&P Core

Products/Services Fridges, laundry,

cooking,

dishwashers, AC, hot

water & solar Refrigeration,

laundry; premium

push in cooking (T- door fridges) Refrigeration, laundry,

cooking, dishwashing,

AC Recent

Developments Australian Open

partnership (2025– 27); promotions Revenue fall (~15%);

T-door fridge launch;

premium push AO sponsorship;

premium

refrigeration/laundry;

promos The University of Sydney Page 20 Hai’er in Australia Reliability Check example Agreements: - All sources highlight refrigeration & laundry as core. - AO sponsorship confirmed by company and AI. - Premium strategy & Fisher & Paykel noted in industry and AI. Differences: - Industry: granular (revenue decline, T-door fridges). - Company: branding & partnerships focus. - AI: synthesis, less numeric detail. Reliability Ranking: 1. Company Source – authoritative, branding & products. 2. Industry Report – market context, financials, competition. 3. AI Cross-Check – good synthesis, not primary evidence. The University of Sydney Page 21 Company Overview template for Feedback Task 1 submission – Fill in each section with concise bullet points. – Use at least one company source, one independent source and AI query Section Company Source Independent Source AI Source 1. Type of source Annual Report 2024 YYY Consultancy Copilot

2. URL https://www. ….. https://www.ibisworld... no URL needed 3. Main business

segments • Product 1 • Service 1 Service 3 Product 2 Product 1 Service 3 4. Core products/services • B2C • Mass market B2B Mass market Mass market 5. Recent Developments • New investment • tariff Advertising campaign Sustainability issues The University of Sydney Page 22 Reliability Check template for Feedback Task 1 submission Agreements: - All sources highlight refrigeration & laundry as core. - AO sponsorship confirmed by company and AI. - Premium strategy & Fisher & Paykel noted in industry and AI. Differences: - Industry: granular (revenue decline, T-door fridges). - Company: branding & partnerships focus. - AI: synthesis, less numeric detail. Reliability Ranking: 1. Company Source – authoritative, branding & products. 2. Industry Report – market context, financials, competition. 3. AI Cross-Check – good synthesis, not primary evidence. The University of Sydney Page 23 Submission and feedback The University of Sydney Page 24 Step 3 Submission format ❖ Submit three pages, consisting of coversheet, one page for Company

Overview Table and one page for Reliability Check Table ❖ Use bullet points for Company Overview Table (no text) ❖ Use bullet points for Reliability Check Agreements and Differences (no text) ❖ Use brief text for Reliability Check Reliability Judgement (one or two

sentences), rank the three sources in terms of reliability (e.g., most, medium,

least reliable)

The University of Sydney Page 25 Marking Guide Criterion Weight Excellent Needs Work Completeness &

Accuracy 60% All 4 sections 2, 3, 4,

5 are correct, relevant,

and clearly linked to

the company Missing sections,

vague, or factually

wrong Critical Reflection 40% Clear, specific

evaluation of source

reliability No reflection or

uncritical acceptance

of sources The University of Sydney Page 26 Website