MEDIA DESIGN

ASSIGNMENT BRIEF

COMU2120

Page 1 of 2

Media design brief

Type

Research

Weight

30 per cent

Length

1,000 words

Format

Document uploaded to Blackboard.

Each student should research a social issue from a media design perspective and develop a project

brief. The brief should include:

• A summary of the issue;

• Description of the communities, individuals and organisations involved and/or impacted;

• Overview of how the issue is currently and has previously been communicated;

• Opportunities for media design, including engagement.

The brief should be based on evidence collected through primary and secondary research. It should

include evidence from existing documents and media artefacts as well as original material gathered

via interviews, observations and analysis of data. Any claims made or ideas proposed in the brief

should be supported by evidence. This might include:

• Quotations from an interview or document;

• Photographs of a location or event;

• Images of professional campaigns or grassroots initiatives;

• Statistics or findings from a report.

Original research

Original research refers to primary evidence collected by you. You must demonstrate that you have

conducted original research. To do so, the brief should include:

• Original interview quotes from at least one source;

• Original photographs, including captions and/or detailed notes from an observation,

including timeline, location diagram, and observed action;

• Original analysis of secondary data from multiple sources. This means you have drawn

conclusions from multiple pieces of evidence, such as existing media, industry reports,

academic papers, statistics, etc.

Structure

The brief should be written in a way that enables it to be understood without reference to additional

material such as anything in the appendix or accessed via a link.

Your brief should be organised this way:

Issue summary: what is the issue you aim to address? Why is it important?

Current situation: How is the issue currently communicated? Include screen shots or examples here

as needed. Ensure they are properly referenced.

People and place: Who are the publics and how are they involved or impacted? What are the

relevant places?

Opportunities: What are some novel or new ways to communicate about this issue. Consider story

angles and/or messages? Identify some of the ways you could engage people with this issue. Cite

relevant facts and evidence to support your ideas.

References: List of cited sources in APA style.

Appendix: Appendices should include:

MEDIA DESIGN

ASSIGNMENT BRIEF

COMU2120

Page 2 of 2

• A list of primary sources not covered by in the reference list eg: interviews or observations.

List the names, position, date and location of interviews and observations;

• Additional primary or secondary research, such as extended interview transcripts; detailed

observations; additional photographs; statistics or data sets.

• Each appendix should start on a new page

Structure

• Reference in APA style;

• 1,000 words, not including appendices or references;

• There is 10 per cent leeway on the total word count.

• Please do not use embedded hyperlinks: Blackboard strips these out.

• Students must read and comply with the Risk Assessment for SCA Student Projects. The

assessment is available on Blackboard.

Tip

This assignment is the start of a process and it is likely you will need to do more research as your

ideas progress. You may need to speak to more people, consult more documents and observe other

situations. Your ideas may also change. This is fine. At this stage we want to see that you have made

a start and have a plan to progress. Workshops are a chance to discuss your project as it evolves.

Criteria Description Marks

Submission Assignment meets requirements and is free of grammatical,

spelling or referencing errors.

out of 5

Topic Strong topic that is sufficiently understood and clearly

communicated. Brief is supported by evidence.

out of 10

Engagement Original ideas for communication and engagement out of 5

Research Successful use of interview, observation and document

analysis to produce original evidence.

out of 10

TOTAL

30

Note: Late submissions are penalised at 10% per day. Extension requests must be made via my.UQ.

See the ECP for further details.

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