PROFESSIONAL
PERSPECTIVES
MUSIC VIDEO
PRODUCTION
CAREER REPORT
TABLE OF CONTENTS
01
02
03
04
Executive Summary
Roles & Responsibilities
Career Plan
Networking & Transferable
Skills
05
Freelancing & In-House
06
Career Outlook
07
Summary
08
Bibliography
09
CV
EXECUTIVE SUMMARY
This is a career report and plan created to aid an recently Film &
Television undergraduate break into the creative industry from entry
level to professional level. Including statistical data and journeys of
others that achieved the same goal.
This is specifically focused on the role of producing in Music Videos
and commercials, two very similar yet competitive routes into the
creative field of short video production.
My approach includes a step-by-step plan that increases chances of
success and may take many years to complete. Entering the film & TV
industry can be daunting for entry-level graduates, especially when
considering the competitive nature of the industry. Nonetheless, with
commitment and hard work, it's possible to break into the industry
and work one's way up to a professional level.
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WORD COUNT: 1,590
Conceptualizing and developing the project: The producer often has the initial idea for the
project and works to develop it into a fully fleshed-out concept. Collaborating with director
to complement the artist's creative vision and style.
Managing the budget: The producer is responsible for securing the necessary funding for
the project and ensuring that the funds are used efficiently and effectively.
Assembling the team: The producer hires the necessary crew, cast, and other personnel to
bring the project to life.
Supervising the production: The producer oversees the entire production process,
ensuring that everyone is working towards the common goal and that the final product
meets their standards.
Marketing and distribution: The producer is often responsible for the marketing and
distribution of the final product. Communicating regularly with the artist, record label, and
other stakeholders to ensure that the music video meets their expectations and objectives.
86% of marketing professionals use video production as a marketing tool (Wyzowl, 2021)
The role of a producer can vary depending on the industry or context, but generally, a producer
is responsible for overseeing the production; bringing a creative vision to life while managing
the practical, financial and administrative aspects aspects of the production process. A
production company focused on short content production often also creates commercials,
short films and music video's. Focusing on the goal of capturing the audience's attention and
portray a vision of a brand, company or artist.
Specific duties of a music video/short video producer may include:
As technology continues to transform the music industry, a music video producer must be
able to adapt to change and embrace innovation; a wide scope of thought and open mind for
innovation and bringing new concepts to the table. This may require staying at the forefront of
emerging technologies, and utilizing new platforms to better promote the artist. A producer
must be on top of the latest trends in the visual arts industry, staying up to date with ever
changing and developing techniques, equipment, and methodologies. Working hand in hand
with directors to enhance their vision.
ROLE OF A MUSIC VIDEO
PRODUCER
2
Figure 1: Percentage of videos as form of marketing
Expand Knowledge
Gain Experience
Pitching & Growth
Build a Portfolio
Network
01
03
05
02
04
Producing music videos or commercials require the
right skills, including communication, creativity, and
critical thinking. An entry-level graduate can put
knowledge gained through their course into action
through internships, volunteering, or creating their
own projects.
Apply for entry-level jobs: Many music video production or
commercial production companies offer entry-level positions
like Production Assistant or Runner. Graduates can apply for
these jobs, gain experience, and grow from there, this is also
recommended by undergraduates that successfully got the
jobs.
Once in a role, show enthusiasm and be proactive in taking on
new responsibilities. Offer to help on set, create a pre-
production guide, or suggest new ideas to the team.
Pitch ideas, apply for higher positions or gain more
knowledge and slowly climb the ladder.
The music video industry is constantly evolving, and to
remain competitive, you need to continue to learn and grow.
Attend workshops, participate in forums and online
communities, and stay up-to-date with the latest trends.
According to Hubspot, 45% of people use social
media to share their creative work, making it a
powerful tool to showcase your talent and build
your network. With the right connections,
A portfolio showcasing graduate work and projects.
Build an online presence, taking advantage of the
exposure to a large audience you can reach through
social media; exposure, new contacts and self-
advertisement. It can bring in new projects and
potential business from creators or companies.
The Film & TV industry thrives on connections;
Attend music events, film festivals, and other
industry events, engage with industry
professionals on LinkedIn, and build
relationships with other upcoming filmmakers
every way possible.
CAREER PLAN
3
'85% of positions are filled with personal or professional connections' (Kurtuy, 2023), on top
of this '35% of the people said that they got their current job thanks to their professional
connections.' (Kurtuy, 2023) According to statistics, a couple of simple conversation will
'boost your chances of getting leads or offers for new opportunities by more than 50%.'
Transferable Skills
Experience and expertise grow everyday, from smaller jobs, events and occurrences. What you
can take away from these day-to-day happenings are transferable skillsets. As a example I have
worked as a Chef, Hostess and Head Waitress and developed adaptability, team-working and
confidence in communication, essentials skills looked for during a hiring process. Aside from
experience and knowledge these skills are important as they form part of you as a person, along
with you motivations and personality traits.
Other transferable skills
-Leadership
-Communications & public speaking
-Time management
-Social Media
-IT and Technical Skills
-Creative Thinking
-Critical & Analytical thinking
Networking
As an example, London Alley has focus on music videos and commercials; creating
engaging content to lure young audiences in, producing for global names such as Kendrick
Lamar and Rihanna to brands including Adidas and Puma. On their section for hiring a
producer they state they look for experience in any production; preferably both music
videos and commercial. They also points out the importance of collaborating and
understanding the Director’s concept to push it to its fullest potential.
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Figure 2: Transferable skillset
Freelancing & In-House
Music video production also offers opportunities for freelance work and entrepreneurship,
as many music artists and independent producers are looking for unique and affordable
ways in the crowded industry.
It affords a great deal of control and autonomy. Freelancers can pick and choose their
clients and projects, and have a great deal of flexibility in terms of scheduling, location and
pay. Freelance video producers are usually in high demand, and the prospect of working on
diverse and exciting projects often makes freelancing a very attractive option.
On the other hand, in-house production often provides greater security and stability, along
with the opportunity to become fully immersed in a company's culture. Those who work in-
house typically work on a long-term basis with a set schedule and salary, creating job
security. In-house producer might work on a project like "Harmonizing for a Cause" produced
by Warner Music Group, which involves coordinating artists, creative teams, and other
internal resources to create the music video.
In contrast, produced by freelancer, "Humble" by Kendrick Lamar, was directed by Dave
Meyers and The Little Homies, and produced by Jason Baum. Baum explains in an interview
with Marcus J. Moore, "It's never just one thing. It's a mix of having a strong concept,the
right director, and a willingness to be creative and take risks" (Moore, 2021). Working on all
sized productions and many names. “I’ve worked with a range of different people that are
coming into directing and producing. A lot of it is really kind of being a chameleon for the
situation, and really adapting to what the needs might be.” —Jason Baum (Academy, 2023)
According to “Global Music Video Production Market”, major content production companies
include Lighthouse Films, London Alley, Go Big LA, Litewave Media, Video Ink, TribeSound,
Maximum Flavor Media, ARTtouchesART, Partizan, Escape Plan Productions, Universal Music
Group, Sony Music, Warner Music Group.’ (Verified Market Research, 2021). Most of these
specialise in short content; music videos, commercials and branded content. In other words
within a company you also have a variety of content to create.
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Music Video Production Market size was valued at USD 11.20 Billion
in 2020 and is projected to reach USD 20.39 Billion by 2028, growing
at a CAGR of 7.8% from 2021 to 2028. (Verified Market Research,
2021)
7.8%
$11.20
BILLION
$20.39
BILLION
20202028
Furthermore, the BLS anticipates a 24% surge in jobs in
this industry until 2030, which is substantially greater
than that of all occupations.
Career Outlook
The Bureau of Labor Statistics reports that the median
yearly income for producers and directors, comprising
those in the music video production field, is $91,300.
(U.S. BLS, 2018)
According to Glassdoor, the average annual salary for a
video producer in UK is £32,500, while in Canada, the
average salary for a music video producer is
CAD$63,145. In the US, ZipRecruiter reports that music
video producers earn an average of $65,158 per year.
In general, a 2022 Zippia report, shows
the pay gap between attaining a
masters in addition to a bachelor
degree. Therefore it may be useful to go
on and study further. However in this
type of industry experience is key.
Between study and experience,
'experience wins out every time' (Film
Connection, 2023)
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Figure 3: Global music video production market
CAPR increase
Figure 4: Video Producer wage gap by Education. Source: Zippia, 2021
SUMMARY
My personal next step will focus on creating my portfolio, and to get an internship
applied for within the creative industry to build knowledge and experience.
In summary, a music video producer is a strategic and dynamic leader who brings
together a team to create an original, compelling visual story that conveys the message
of the artist. With a combination of creative and business skills, a music video producer
can succeed in a challenging and ever-changing industry.
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Academy, F. (2023). Filmmakers Academy Premium Education. [online] Filmmakers Academy. Available at:
https://www.filmmakersacademy.com/blog-finding-the-frame-jason-baum/ [Accessed 7 May 2023].
Film Connection (2023). WHAT’S BETTER TO GET A JOB IN FILM: A DEGREE OR EXPERIENCE? [online] Film
Connection. Available at: https://www.filmconnection.com/reference-library/whats-better-to-get-a-job-in-
film-a-degree-or-experience-feb2012/#:~:text=With%20this%20method%2C%20the%20education [Accessed
3 May 2023].
Kurtuy, A. (2023). 25+ Surprising Networking Statistics. [online] Careerblog. Available at:
https://novoresume.com/career-blog/networking-statistics [Accessed 6 May 2023].
London Alley. (2023). London Alley. [online] Available at: https://londonalley.com/news/were-hiring-2/
[Accessed 7 May 2023].
Verified Market Research. (2021). Music Video Production Market Size, Share, Growth, Trends, Forecast.
[online] Available at: https://www.verifiedmarketresearch.com/product/music-video-production-market/
[Accessed 5 May 2023].
Moore, M.J. (2021). On America: Kendrick Lamar’s Powerful Storytelling in Song with Marcus J. Moore and
Touré. [online] www.youtube.com. Available at: https://www.youtube.com/watch?v=ic07-PGoBUk [Accessed
5 May 2023].
Talent.com. (2023). Video Producer Salary in United Kingdom - Average Salary. [online] Available at:
https://uk.talent.com/salary?
job=video+producer#:~:text=The%20average%20video%20producer%20salary%20in%20the%20United%20
Kingdom%20is [Accessed 10 May 2023].
targetjobs. (n.d.). Working in video production: graduate perspectives. [online] Available at:
https://targetjobs.co.uk/careers-advice/creative-arts-media-and-design/working-video-production-
graduate-perspectives [Accessed 10 May 2023].
U.S. Bureau of Labor Statistics (2018). Producers and Directors : Occupational Outlook Handbook: : BLS.
[online] Bls.gov. Available at: https://www.bls.gov/ooh/entertainment-and-sports/producers-and-
directors.htm [Accessed 19 Apr. 2023].
U.S. Bureau of Labor Statistics (2019). Film and Video Editors and Camera Operators : Occupational Outlook
Handbook: : U.S. Bureau of Labor Statistics. [online] Bls.gov. Available at: https://www.bls.gov/ooh/media-
and-communication/film-and-video-editors-and-camera-operators.htm [Accessed 1 May 2023].
Wyzowl (2021). Video Marketing Statistics 2021 (Brand New Data). [online] Wyzowl. Available at:
https://www.wyzowl.com/sovm-results-2021/ [Accessed 9 Apr. 2023].
Zippia (2021). Video Producer Demographics and Statistics [2023]: Number Of Video Producers In The US.
[online] www.zippia.com. Available at: https://www.zippia.com/video-producer-jobs/demographics/
[Accessed 7 May 2023].
BIBLIOGRAPHY
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CONTACT ME
EDUCATION
University of The Arts London
British International College
9 GCSE's (A* - B)
Film & Television
A-Level:
Biology, Chemistry, Business
GCSE
2020 - 2023
2018 - 2020
2016 - 2018
SKILLS
WORK EXPERIENCE
ACHIEVEMENTS
2023- Current
Bar Des Pres l Mayfair, London
Head Waitress
Team Management - training people
Working under pressure in fast paced environment.
Taking orders and serving customers
Scoop International l London
Hostess
Navigating and greeting guests through a high-end fashion event.
Administrative work at entrance, answering queries as effectively as possible.
+44 78045509651
London
Adaptable
Quick learner
Technical Skills; Adobe After Effects,
Premiere Pro, Photoshop
Excellent Time Management
Strong written and verbal
communication and scriptwritting skills
2022 - 2023
STUDENT PROJECTS
2023
IPS l Remote Freelancing
Content Creater
Content creation for marketing on Tiktok and Instagram.
Using social media and filming on Iphone.
Managing my individual projects
October 2021
Benz l Spain
Digital Artist
Transforming hand painted shirt designs into digital art on Adobe for T-shirt prints.
MERCHANT 3000 l Student film - 2022
1st AD
Time management and schedule development.
BOX OF MEMORIES l Solo-project - April 2023
Pitch deck creation and 1-minute trailer.
Story development and creative storytelling.
GLASSES COMMERCIAL l January 2021
SLEEPLESS l Graduation Film - February 2023
Production Assistant
Contribution in pre-production: budgeting, risk assessment and other documents
Assisting actors and crew during production to ensure smooth process.
KNlFE GAME l 2022
Editor
LANGUAGES
English
Spanish
Dutch
Korean
Creative & critical thinking
Problem Solving
PROFESSIONAL SUMMARY
Highest Grade Award for Fine Art GCSE 2018
Self taught final year of A-Levels independently, developing self-
organisation and motivation.
A highly motivated, reliable Film and TV graduate. I am eager to land a job as a content creator and put my skills to use in creating
compelling content for film and television. I have developed a strong understanding of the technical aspects of post-production and
am proficient in a range of software, including Adobe Premiere Pro and After Effects. I am committed to delivering high-quality work
and believe my willingness to learn and creative mind can be positively contribute to successful productions.
Producer
Writer & Producer
CV
C o n t e n t c r e a t o r
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