MKTG7503 Assessment 1: Research Proposal, Semester 1, 2025 Weighting: 40%
(The marking criteria apply to individual research topics; the overall Assessment 1 grade averages across the three topics)
Student Names: IDs:
Criteria 7 (High Distinction)
85-100%
6 (Distinction)
75-84.9%
5 (Credit)
65-74.9%
4 (Pass)
50-64.9%
3 (Fail)
40-49.5%
2 or 1 (Fail)
< 40%
SATISFACTORY UNSATISFACTORY
Research
Background and
Problem/Purpose
(50 points)
Information in the
background section
is very clear, follows
a very logical
structure, and
generates sufficient
interest from the
readers.
Course concept (or
concepts; either in
the background or in
the RQ section),
academic & non-
academic
information are used
appropriately to
describe the
phenomenon's scope,
nature, current
situation, and
relevant theoretical
underpinnings.
Information in the
background section
is clear, follows a
logical structure, and
somehow generates
interest from the
readers.
Course concept (or
concepts; either in
the background or in
the RQ section),
academic & non-
academic
information are used
appropriately to
describe the
phenomenon's scope,
nature, current
situation, and
potentially relevant
theoretical
underpinnings.
Information in the
background section
is somewhat clear
and somehow
follows a reasonable
structure that helps
readers navigate the
contents.
Course concept (or
concepts; either in
the background or in
the RQ section),
academic & non-
academic
information are used
appropriately to
largely describe the
phenomenon's scope,
nature, current
situation, and
potentially relevant
theoretical
underpinnings.
Information in the
background section
follows an
acceptable structure,
although readers
may struggle to
understand the flow
of the statements.
Course concept (or
concepts; either in
the background or in
the RQ section),
academic & non-
academic
information are
used, although some
are misused, to
provide largely a
satisfactory coverage
of the phenomenon.
Information in the
background section is
not organised
appropriately.
Readers are
constantly baffled
when reading through
the paragraphs.
Very few references
are used and fail to
provide an acceptable
coverage of the
phenomenon; some
essential elements are
missing.
No discussion of
course concept (or
concepts) in the
background or the
RQ section.
This report either
does not include a
background section
or includes a
background section
but is too brief to
help readers
understand what
exactly the
phenomenon is.
Research
Questions
(40 points)
The two research
questions are
justified very clearly
based on good
logical thinking and
the use of
appropriate and
relevant academic
and non-academic
information.
The two research
questions are
justified clearly
based on some
evidence of logical
thinking and the use
of appropriate and
relevant academic
and non-academic
information.
The two research
questions are
presented with some
explanations to
justify them.
Some references are
used, although a
small portion of the
information or
literature is
irrelevant,
nonexistent, or
misused.
The two research
questions are listed,
but one or both are
inappropriate or
unsuitable given the
current research
topic.
• Some references
are used, although
some references or
information are
irrelevant,
The two research
questions are listed,
but one or both are
inappropriate or
unsuitable given the
current research
topic.
Some references are
used, although many
references or
information are
irrelevant,
Research questions
are either not listed
or only partially
listed.
No explanations for
the research
questions.
nonexistent, or
misused.
Inadequate
explanations for one
or both questions.
nonexistent, or
misused.
Little or no
explanations for the
research questions.
Professionalism
(Presentation &
Structure)
(10 points)
Communication is
very clear.
No issues with
coherence,
consistency, and/or
flow.
No referencing
spelling and/or
grammatical
issues.
The report always
adheres to the
formatting
requirements.
The report is within
the 24-page limit.
Communication is
clear.
Very few issues with
coherence,
consistency, and/or
flow.
Very few
referencing, spelling,
and grammatical
issues.
The report adheres to
the formatting
requirements.
The report is
within the 24-page
limit.
Communication is
mostly clear.
Some issues with
coherence,
consistency
and/or flow.
Some referencing,
spelling, and/or
grammatical issues.
The report adheres to
the formatting
requirements.
The report is within
the 24-page limit.
Communication is
sometimes unclear.
Issues with
coherence,
consistency, and/or
flow.
Many referencing,
spelling, and/or
grammatical issues.
The report adheres
to the formatting
requirements.
The report is within
the 24-page limit.
Communication is
unclear.
Many issues with
coherence,
consistency, and/or
flow.
Many referencing,
spelling, and/or
grammatical issues.
The report does not
adhere to the
formatting
requirements.
The report is over the
24-page maximum.
Communication is
very unclear.
Numerous issues
with coherence,
consistency, and/or
flow.
Numerous
referencing, spelling,
and/or
grammatical issues.
The report does not
adhere to the
formatting
requirements.
The report is over the
24-page maximum.
Overall mark:
Marker:
Comments:
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