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MACQUARIE UNIVERSITY COLLEGE

ASSIGNMENT

ASSESSMENT DETAILS

Unit Name: Digital Media Production Unit Code: WFMP0001

Assessment Task: Group Video and Production Portfolio Term & Year: Term 1, 2025

Total # Pages: 9 Total Marks:

Video (Group Mark):

100 marks

Production Portfolio

(Individual Mark): 100

marks

Weighting:

Video 15%

Production

Portfolio 25%

TOTAL 40%

Word Limit

(Production

Portfolio):

Minimum 1500 words.

3-mark penalty for under length submissions (Supporting information such as

scripts, storyboards, shot lists, call sheets, test shots and references are NOT

included in the overall word count).

Due:

Video: Week 7, Wednesday before 11:55PM

Production Portfolio: Week 7, Friday before 8:00AM

NATURE OF THE TASK

This task has an individual and group component.

The Video task is a group activity, which will be completed in groups of at least 3 students. Students will be

placed in small groups by their teacher at the beginning of week 4. Each group will be required to produce a 3- 4-minute facts-based short film or documentary about a new media practice. Each member of the group must

appear in the credits of the video alongside their specific roles as well as these being outlined in the production

portfolio. The video will be screened in class and the link to the video must be submitted through the submission

link provided in iLearn.

One member of each group is responsible for submitting their group’s Video by the due date. In the case of late

submission, penalties apply to ALL members of the group.

NOTE: If more than one student in a group submits a file, the first file submitted by the group will be taken as

the submission.

The Production Portfolio is an individual assessment activity and students will receive an individual mark for the

Production Portfolio. For this assessment entries will be worked on in-class from Weeks 3 to 7 and submitted

via Turnitin through the submission link provided in iLearn

MATERIALS REQUIRED / SUGGESTED RESOURCES

To complete the task students will require access to:

• Video recording equipment (smartphones acceptable and encouraged)

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• Basic video editing software installed on a laptop

• A file sharing platform such as OneDrive, Google docs etc. to share documents with your group

members

• Internet access

HOW TO PRESENT YOUR ASSIGNMENT

For the Group Video:

This is a GROUP exercise.

Videos must incorporate research (e.g. academic quotes statistical data and/or reference real life news events)

and should aim to be engaging for the audience.

Each member of the group's role must be clearly outlined in the credits, and preferably, they should appear in

the video in some way, either through voiceover, presenting, or as a cameo.

Videos should include a variety of planned shots that use composition techniques learned in the course such

as different camera angles, panning, close-ups, rule of thirds, consideration of mise-en- scene etc.

Additional images and short excerpts sourced elsewhere may be used as long as they do not violate copyright

and are clearly referenced.

A reference list must be included citing any images/stills/music and/or academic sources. For this unit

references will use APA 7 style.

For the Production Portfolio:

This is an INDIVIDUAL exercise.

The production portfolio is an extremely important part of this assessment. Each group member must submit

their own personal production portfolio to iLearn.

It must comprise of five entries (300-350 words each). Supporting information such as scripts, storyboards, shot

lists, call sheets, test shots etc. must be incorporated in your submission file, as well as any visual references

you draw from (these are NOT included in the overall word count.)

Your portfolio should cover the production phases including idea generation, pre-production, production, post-

production and post-presentation. Provide at least one piece of supporting information for each phase.

Overall entries must be research based and contain a critique of the process and clear exploration of the new

media topic. They should comprise of a record of informed production decisions, references to research

conducted and use appropriate media terminology. Problems encountered must be addressed along with

solutions and/or lessons learned. In addition, each group member's role must be discussed and evaluated.

Evidence and statistics must be recent – post 2021 where preferable.

All sources must be cited, including images and video links must appear in the reference list using appropriate

academic referencing style. For this unit references will use APA 7 style.

Production Portfolio (DRAFTS) – Formative Feedback Task (Optional Task)

Students, on an ongoing basis throughout the Term, will be guided to collect a portfolio of content, which will be

combined at the end of Term to create the final submission.

Drafts of content may be submitted; (within provided time guidelines), in order that students have opportunities

to receive feedback. Only the complete Production Portfolio will attract marks. Please consult your teacher if

you have any queries regarding how to approach the task.

Draft: Ideas generation - Due Friday, Week 4 by 11.55pm

Draft: Pre-Production & Production - Due Friday Week 6 by 11.55pm

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SUBMISSION INSTRUCTIONS

For the Group Video:

Submit your assignment to the submission link on iLearn prior to the deadline.

If you submit after the due date, your submission will be counted as a late submission and penalties will apply

(see Late Submissions section below).

Please note that if you resubmit your work after the due date, your submission will be counted as a late

submission and penalties will apply.

If you experience any problems with online submission, you must:

(i) Take a screenshot of the error message that is displayed (which includes the time and date)

(ii) Contact the Senior Teacher Nihal Akdere ([email protected]), immediately via your Macquarie

University student email advising the Senior Teacher of the problem.

(iii) You must attach the screenshot AND the file containing your submission.

(iv) The email must be received by the Senior Teacher before the submission deadline. Please note that

if your email is received after the due date, your submission will be counted as a late submission and

penalties will apply (see Late Submissions section below).

Verify that your submission to the assignment link was successful.

You must check that your submission can be opened and viewed on iLearn after submitting it.

If you cannot access or view your submission in iLearn, you have not correctly submitted your work and will

need to do so prior to the due date.

If you require assistance submitting, you may lodge a OneHelp Ticket or refer to the IT help page. Please take

a screenshot to include with any requests for assistance.

Please note that it is your responsibility to:

• allow sufficient time for submission of your work and any uploading of files so try to avoid submitting

your work just prior to the deadline.

• ensure that you make the correct submission, that you submit to the correct link, and that your file can

be opened and viewed.

Technical issues such as an internet outage or computer failure are not considered grounds for special

consideration. For further details please check the Special Consideration Policy and the Special Consideration

Eligibility Requirements.

For the Production Portfolio:

This assessment must be submitted via Turnitin in iLearn. Hard copies will not be accepted or marked.

1. Guidance on how to submit a Turnitin assignment may be accessed from

https://students.mq.edu.au/support/technology/systems/ilearn/assignments-grades

2. You may make several submissions via Turnitin to check your work for plagiarism and make

adjustments accordingly up until the due date. Please note that for a first-time submission the similarity

report will be available immediately but for any subsequent submissions it may take 24 hours for the

similarity report to be generated in Turnitin.

3. Submit your assignment before its due date. If you submit after the due date, your submission will be

counted as a late submission and penalties will apply (see Late Submissions section below).

4. Please note that if you wish to resubmit your work after the due date, you will need to contact the

Senior Teacher, Nihal Akdere ([email protected]),via your Macquarie University student email

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and attach a copy of your submission. If you submit again after the due date your submission will be

counted as a late submission and penalties will apply.

Verify that your submission to Turnitin was successful.

You must check that your submission is displayed on iLearn after submitting it.

When you successfully submit your assignment in Turnitin, you will see a message that confirms receipt of the

assignment and includes the submission time and date. You then need to click on your submitted assignment

to check that it can be displayed in Turnitin.

If you experience any problems with online submission, you must:

(i) Take a screenshot of the error message that is displayed.

(ii) Contact the Senior Teacher, Nihal Akdere ([email protected]), immediately via your

Macquarie University student email advising the Senior Teacher of the problem.

(iii) You must attach the screenshot AND the file containing your submission.

(iv) The email must be received by the Senior Teacher before the submission deadline. Please note

that if your email is received after the due date, your submission will be counted as a late submission

and penalties will apply (see Late Submissions section below).

If you cannot access or view your submission via Turnitin in iLearn, you have not correctly submitted your work

and will need to do so prior to the due date.

If you require assistance submitting through Turnitin, you may lodge a OneHelp Ticket or refer to the IT help

page. Please take a screenshot to include with any requests for assistance.

Please note that it is your responsibility to:

• allow sufficient time for submission of your work and any uploading of documents so try to avoid

submitting your work just prior to the deadline.

• ensure that you make the correct submission, that you submit to the correct link, and that your

document can be viewed in Turnitin.

Technical issues such as an internet outage or computer failure are not considered grounds for special

consideration. For further details please check the Special Consideration Policy and the Special Consideration

Eligibility Requirements.

LATE SUBMISSIONS

Late submissions are possible, but they will be penalised unless the student has been granted an approved

extension (refer to the Special Consideration Policy). Late penalties will be calculated based on the total

possible marks allocated to the specific assessment task. The penalty for late submission is as follows:

• 5% of the total possible marks will be deducted if it is late by up to 24 hours.

• A further 5% of the total possible marks will be deducted for each 24-hour period up to 3 days (including

weekends).

• 100% of the marks will be deducted after 3 days and zero marks will be awarded.

Please note that online submissions are electronically tracked, and the electronic record of submission will be

used to determine late penalties. This means that submitting your work even a few seconds after the allocated

deadline will result in a late submission which will attract the penalty noted above. There is no flexibility with the

applying of penalties as they must be applied fairly and consistently to all students.

RETENTION OF RECORDS

Student are required to keep a copy of all items submitted or completed for the purpose of assessment or

evaluation until the end of the grade appeal period.

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INFORMATION ABOUT HOW AND WHEN FEEDBACK WILL BE PROVIDED

Formal feedback will be provided by Thursday Week 9. Students will receive peer feedback and be required to

attend the screening of their film to answer questions about production.

ACADEMIC INTEGRITY

Using the work or ideas of another person, whether intentionally or not, and presenting them as your own

without clear acknowledgement of the source is called Plagiarism.

Macquarie University promotes awareness of information ethics through its Academic Integrity Policy. This

means that:

• all academic work claimed as original must be the work of the person making the claim

• all academic collaborations of any kind must be acknowledged

• academic work must not be falsified in any way

• when the ideas of others are used, these ideas must be acknowledged appropriately.

You are not permitted to use ChatGPT or other generative artificial intelligence tools (GAITs) to

complete any part of this assessment. Using GAITs is a breach of academic integrity.

All breaches of the Academic Integrity Policy are serious and penalties apply. Students should be aware that

they may fail an assessment task, a unit or even be excluded from the University for breaching the Academic

Integrity Policy.

EXPECTATIONS OF STUDENTS

Students are responsible for their learning and are expected to:

• Actively engage with assessment tasks, including carefully reading the guidance provided,

understanding criteria, spending sufficient time on the task, and submitting work on time;

• Read, reflect, and act on feedback provided;

• Actively engage in activities designed to develop assessment literacy, including taking the initiative

where appropriate (e.g. seeking clarification or advice, negotiating learning contracts, developing

grading criteria and rubrics);

• Provide constructive feedback on assessment processes and tasks through student feedback

mechanisms (e.g. student surveys, suggestions for future offerings, student representation on

committees);

• Ensure that their work is their own; and

• Be familiar with University policy and faculty procedures and act in accordance with those policy and

procedures.

MARKING CRITERIA

Please review the marking criteria provided in iLearn and below.

This material is provided to you as a Macquarie University student for your individual research and study

purposes only. You cannot share this material publicly online without permission. Macquarie University

is the copyright owner of (or has licence to use) the intellectual property in this material. Legal and/or

disciplinary actions may be taken if this material is shared without the University’s written permission.

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Video (Group Task) - Rubric

Criteria & Weightings Zero Fail

1.5 – 2.25

Pass

2.5 – 3

Credit

3.25 – 3.5

Distinction

3.75 – 4

High Distinction

4.5 - 5

Task response (55%)

Addresses all parts of

the task & presents

sufficient & appropriate

supporting ideas

(explanation,

exemplification &/or

detail) from a range of

relevant sources (e.g.

academic, media,

images, music) in a

coherent manner.

You have not

attempted to fulfill this

criterion

appropriately.

You have addressed

all parts of the task,

although some parts

may be more fully

covered than others.

Your supporting

ideas are somewhat

developed (i.e. some

ideas are inadequate,

e.g. the topic is not

adequately explored

nor sufficiently

connected to broader

social issues), using

an insufficient amount

of relevant sources.

Your ideas are not

clearly organised &

connected.

You have addressed

all parts of the task

adequately.

Your supporting

ideas are sufficiently

developed (i.e.

occasional ideas are

inadequate) using

some relevant

sources.

Your ideas are

satisfactorily

organised but there is

insufficient connection

between some ideas.

You have addressed

all parts of the task

almost sufficiently.

Your supporting

ideas are generally

well- developed (i.e.

some ideas may not

be fully elaborated)

using mostly relevant

sources.

Your ideas are clearly

organised with

adequate connection

between ideas.

You have addressed

all parts of the task

generally sufficiently.

Your supporting

ideas are well- developed, using a

range of relevant

sources.

Your ideas are well-

organised; there is

good narrative

structure.

You have fully

addressed all parts of

the task (i.e. all ideas

are well executed).

Your supporting

ideas are fully

extended & well

supported (e.g. the

topic is critically

engaged with &

clearly placed within

its social & cultural

context) using a wide

range of relevant

sources.

Your ideas are very

well organised; there

is excellent narrative

structure.

Referencing (5%)

Includes in-text citations

& a reference list &

references sources

accurately &

appropriately.

You have not

attempted to fulfill this

criterion

appropriately.

Your referencing has

frequent errors &/or is

limited &

inappropriate.

Your referencing has

some errors & is

inappropriate in parts.

Your referencing is

mostly accurate &

appropriate.

Your referencing

errors are rare & is

appropriate.

Your referencing is

error-free &

appropriate, varied &

skillful.

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Criteria & Weightings Zero Fail

1.5 – 2.25

Pass

2.5 – 3

Credit

3.25 – 3.5

Distinction

3.75 – 4

High Distinction

4.5 - 5

Visual design (20%)

Makes effective use of

the visual medium to

convey the message

through careful

consideration of shot

selection, planning & use

of conventions &

techniques.

You have not

attempted to fulfill this

criterion

appropriately.

You make limited use

of features of the

visual medium

demonstrating weak

understanding of the

topic.

You make adequate

use of features of the

visual medium

demonstrating

satisfactory

understanding of the

topic.

You make effective

use of features of the

visual medium

demonstrating a good

understanding of the

topic.

You make effective &

original use of

features of the visual

medium

demonstrating very

good understanding

of the topic.

You make highly

effective & original

use of features of the

visual medium

demonstrating

excellent

understanding of the

topic.

Audio design (20%)

Makes effective use of

the aural medium to

convey the message

through careful

consideration of sound

selection, planning &

use of conventions &

techniques.

You have not

attempted to fulfill this

criterion

appropriately.

You make limited use

of features of the

aural medium

demonstrating weak

understanding of the

topic (e.g. audio is

not well considered).

You make adequate

use of features of the

aural medium

demonstrating

satisfactory

understanding of the

topic (e.g. audio may

be inconsistent &/or

mismatched to the

content).

You make effective

use of features of the

aural medium

demonstrating a good

understanding of the

topic (e.g. audio is

clear & music &

effects are

considered & fairly

matched to the

content).

You make effective &

original use of

features of the aural

medium

demonstrating very

good understanding

of the topic (e.g. audio

is well mixed, levels

& volumes consistent

& well matched to the

content).

You make highly

effective & original

use of features of the

aural medium

demonstrating

excellent

understanding of the

topic (e.g. audio is

dynamic &

seamlessly mixed).

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Production Portfolio (Individual Task) - Rubric

Criteria & Weightings Zero Fail

1.5 – 2.25

Pass

2.5 - 3

Credit

3.25 – 3.5

Distinction

3.75 – 4

High Distinction

4.5 - 5

Task response (55%)

Demonstrates understanding

of the production process &

reflective learning through in-

depth reflection on the

group’s experience of the five

production phases. Each entry

includes the following stages:

• Explanation of the phase

• Description of group’s

approach & issues

encountered

• Evaluation & analysis of

approach & own & group

members’ contributions

(What went well/did not

go well? Why?)

• Outcome (What else

could have been done?)

Includes relevant supporting

documents (e.g. scripts,

storyboards, shot lists, call

sheets, test shots).

You have not

attempted to fulfill

this criterion

appropriately.

You have produced

a limited reflection

(i.e. all entries are

not present &/or

stages in the entries

are missing &/or

others are

insufficiently

developed or

unclear).

You have produced

an adequate

reflection (i.e. all

stages are included

in each entry

although some parts

may be over or

underdeveloped, or

unclear).

You have produced

a sound reflection

(i.e. all stages are

included in each

entry with occasional

lapses in

development &/or

clarity). You

demonstrate a good

degree of

understanding of the

production process

& evaluative

reflection.

You have produced

a comprehensive

reflection with only

minor lapses, which

demonstrates a very

good degree of

understanding of the

production process

& evaluative

reflection.

You have produced

a thorough, in-depth

& clear reflection,

which demonstrates

an excellent degree

of understanding of

the production

process & evaluative

reflection.

Referencing (10%)

Includes in-text citations & a

reference list & references

sources accurately &

appropriately.

You have not

attempted to fulfill

this criterion

appropriately.

Your referencing has

frequent errors &/or

is limited &

inappropriate.

Your referencing has

some errors & is

inappropriate in

parts.

Your referencing is

mostly accurate &

appropriate.

Your referencing

errors are rare & is

appropriate.

Your referencing is

error-free &

appropriate, varied &

skillful.

Page 9 of 9

Criteria & Weightings Zero Fail

1.5 – 2.25

Pass

2.5 - 3

Credit

3.25 – 3.5

Distinction

3.75 – 4

High Distinction

4.5 - 5

Group participation (20%)

Displays evidence of

contributing to & collaborating

with the group.

You have not

attempted to fulfill

this criterion

appropriately.

You display little

evidence of

contributing to &

collaborating with

the group.

You display

inconsistent

evidence of

contributing to &

collaborating with

the group.

You display good

evidence of

contributing to &

collaborating with

the group.

You display very

good evidence of

contributing to &

collaborating with

the group.

You display

excellent evidence

of contributing to &

collaborating with

the group.

Language (15%)

Uses a flexible & accurate

range of appropriate,

academic & subject-specific

vocabulary & grammar to

express ideas clearly.

You have not

attempted to fulfill

this criterion

appropriately.

Your language is

characterised by:

▪ a basic range of

specified

vocabulary &

structures

▪ some errors affect

meaning

Your language is

characterised by:

▪ an adequate range

of specified

vocabulary &

structures

▪ some clear

meaning,

unaffected by a

few errors

Your language is

characterised by:

▪ use of a sufficient

range of specified

vocabulary &

structures to allow

some flexibility

▪ mostly clear

meaning,

unaffected by

occasional errors

Your language is

characterised by:

▪ a wide range of

specified

vocabulary &

structures

▪ clear meaning

throughout,

unaffected by rare

errors

Your language is

characterised by:

▪ use of a wide

range of specified

vocabulary &

structures with

very natural &

sophisticated

control

▪ clear meaning

throughout,

unaffected by rare

minor slips

UNDERLENGTH

SUBMISSION PENALTY:

A 3-mark penalty for under length submissions (Supporting information such as scripts, storyboards, shot lists, call sheets, test shots

and references are NOT included in the overall word count).

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