AI Makeup Mask NBA6910 Group 9

Elena Tong, Luna Chen, Yutong Zhao, Yixuan He PI PA I T w w w .r e al ly yg re at si te .c o m Product idea Problem addressed Initial customer

segment Business Model

Canvas /02 KW Works like & Looks like

prototyping strategy Key product requirements &

specifications /03 AI Makeup Mask Product Idea a mask similar to VR glasses with a built-in nano-spray to complete

makeup in a short period of time.

Problem • Time-Saving & Convenience: Busy professionals and business individuals struggle with long makeup

routines in the morning • Consistency & Precision: Manual makeup application can be uneven • Customization & Personalization: Users want multiple looks but lack time • Sensitive Skin Concerns: Traditional application can cause irritation • Demand for Innovation: The beauty industry lacks truly futuristic solutions

Solution • AI Makeup Mask automates the process, allowing users to complete their makeup in a few minutes with

minimal effort • The mask ensures uniform application using nano mist technology or micro-mechanical arms, reducing

human error • The device stores and quickly applies personalized makeup styles, allowing users to switch between

professional, casual, or glam looks effortlessly • The AI mask applies makeup gently and evenly, reducing skin irritation and minimizing the need for

excessive touching • This AI-driven device appeals to beauty tech enthusiasts who want cutting-edge, effortless solutions for

daily makeup /04 In it ia l

C u s t o m e r

S e g m e n t Office workers and business people need a quick and

presentable look in the morning before work. So

when this product goes on sale, they will be the first

to buy it and use it in order to make their lives easier. Busy Professionals & Working Women Cosmetic bloggers and bloggers who review on social

platforms, they will think that this product is a new and

unseen and will definitely buy it and make a video about

it for the sake of traffic and attraction to their followers. Social Media Influencers & Content Creators People who want to experiment with makeup or who always

wouldn't know how to properly accomplish a perfect look,

they can help themselves with our products while being

guided with AI. Therefore, they will also be willing to buy and

use the product when it is available. Makeup Beginners & Individuals with Limited

Makeup Skills /05 /06Business Model Canvas - Community Building: Online

forums, tutorials, and user- generated content. (Partnership

with KOIs would be beneficial) - Loyalty Programs: Discounts,

rewards, and exclusive access to

premium makeups. - Feedbacks: Regular updates and

improvements based on user

feedbacks. HYGIENE & MAINTENANCE • Prototype a

sterilization system. • Design washable or replaceable makeup modules. Works like & Looks like prototyping

strategy

AI-POWERED MAKEUP APPLICATION • Build a touchscreen prototype with basic control

functions. • Bluetooth/Wi-Fi synchronization with phones. • Develop AI-system for facial recognition and

personalized makeup application. • Test nano mist spray technology to ensure

even makeup application. • Implement micro-mechanical arms for precise

makeup application (e.g., eyeliner, lipstick). USER INTERFACE & CONNECTIVITY LIGHT-WEIGHT AND FUTURISTIC

DESINE • Use lightweight, skin-friendly materials

• Adjustable head straps to fit different face shapes. • Metallic-textured casing PROTOTYPING

• looks like Facial Mask Device outside • Inside equipped with mechanical arms and a sprayer. /07 Key Product

Requirements

& Specifications /08 Material • Lightweight, skin-safe, and hypoallergenic materials to ensure comfort and prevent irritation Technology • AI-powered facial recognition for precise makeup application • Nano mist spray technology for seamless blending and natural-looking results • Micro-mechanical arms to apply precise touches like eyeliner and lipstick Application Time • Full makeup application in under 5 minutes, optimizing for speed and efficiency Customization • User-defined makeup styles stored in the device’s memory Hygiene Features • Self-cleaning mechanism using UV sterilization to maintain hygiene • Disposable or washable makeup cartridges for sanitation and convenience Size & Fit • Adjustable straps and ergonomic design to accommodate different face shapes and sizes Connectivity • Bluetooth/Wi-Fi compatibility for software updates, makeup style downloads, and syncing

with beauty apps •

Touchscreen panel for easy operation REVENUE MODEL Product Sales (One-Time Purchase)  Revenue earned from the one-time purchase of

the AI Makeup Mask device. Consumables (Recurring Sales)  Recurring revenue from makeup cartridges and

refills for our device. Subscription Services  Monthly plans are available as an add on for

AI-personalized makeup recommendations or

consumable refills. Pricing Strategy Premium pricing for high-tech AI features

Hypothesis: Customers value AI-driven facial recognition, nano- spray, and automatic makeup application features enough to justify

higher pricing.

Testing method: Offer different versions (basic AI features vs.

advanced AI features) to see if users will choose the higher-end

model. 01 Perceived value of hygiene and skin safety features

Hypothesis: Features such as UV disinfection, hypoallergenic

materials, and washable filters will increase willingness to pay.

Testing Method: Market research on the importance consumers

place on beauty technology that focuses on hygiene (compared to

other competitive products in the market). 02 One-time purchase vs. subscription model

Hypothesis: Users are open to a subscription model for makeup

cases and AI feature updates.

Test method: Offer two pricing models: One-time purchase ($399-699) Lower upfront fee ($199) + monthly subscription ($15-30) for refills

and updates 03 Competitive Positioning: Luxury vs. Mass Market

Hypothesis: The AI Makeup Mask competes with high-end beauty

tech brands like Foreo, so it makes sense to price it as a luxury product.

Testing Method: Analyze similar products (e.g., smart mirror, jet

makeup device) and test different price tiers ($299 vs. $699). 04 PATENTABLE INNOVATIONS • Any proprietary software code, UI/UX design,

marketing materials, and product imagery can be

copyrighted to prevent unauthorized duplication. Intellectual Property (protectable & Risks)

PROTECTABLE • If our AI Makeup Mask includes novel

algorithms, hardware, or application

techniques, we can apply for patents to protect

these innovations. • Our brand name, logo, and any distinctive

product identifiers can be trademarked to

establish brand exclusivity.. • Any unique formulations, AI training data, and

machine learning models can be protected as

trade secrets to maintain a competitive

advantage. IP RISKS & LICENSING NEEDS • If our AI Makeup Mask incorporates open-source

or licensed AI models, we must comply with the

respective licensing terms.

• We need to conduct a freedom-to-operate (FTO)

analysis to ensure our technology does not

infringe on existing patents. •

If using third-party datasets for training AI

models, proper licensing and compliance with

data protection laws are necessary. • If partnering with cosmetic companies or AI

technology providers, we must establish clear IP

ownership terms in agreements to avoid disputes. Thank You /09 51作业君版权所有