CCBS4020 Integrated Project Environmental Analysis Report

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THE UNIVERSITY OF HONG KONG

HKU SPACE Community College

Integrated Project (CCBS 4020)

2024-25 Semester 2

Environmental Analysis Report Guidelines

I. Assessment Weighting

• This Environmental Analysis Report is a group assessment and contributes 20% to your

total course mark.

II. Report Guidelines

a) Summary and justifications for the selection of the Hong Kong-listed Corporation

• Provide a brief overview of the selected Hong Kong-listed (parent) company.

• Include key information such as the company's name, industry, main products or

services, and market position.

• Explain why this parent company is chosen for the project.

• Discuss the relevance and significance of the company in relation to the new business

project.

b) External environment analysis

• Conduct a thorough analysis of the external environment affecting the new Learning

and Development Centre or Skill Development Centre.

• Use PESTEL framework to structure the analysis.

• Identify and explain two factors for each element of the PESTEL framework.

• Provide detailed explanations and justifications for each factor considered.

• Discuss how these external factors impact the new centre's operations and strategy.

c) Internal environment analysis

• Identify and analyse two examples of the parent company's resources, capabilities, and

competencies that will be leveraged by the new Learning and Development Centre or

Skill Development Centre.

• Provide detailed explanations and justifications for how these resources, capabilities,

and competencies will be utilized by the new centre to gain a competitive advantage.

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d) SWOT analysis

• Conduct a SWOT analysis for the new Learning and Development Centre or Skill

Development Centre.

• Identify and explain two examples of each of the centre's strengths, weaknesses,

opportunities, and threats.

• Provide in-depth explanations and justifications for each element of the SWOT

analysis.

e) Strategic alignment analysis between Learning Centre and Parent Company

• Analyse the strategic alignment between the new Learning and Development Centre or

Skill Development Centre and the parent company.

• Discuss how the centre's goals and activities align with the parent company's strategy.

• Provide detailed explanations and justifications for the alignment.

f) Use of appendices, references, and citations

• Include supplementary information in the appendices, such as graphs, charts, and

statistics, to support your analysis.

• Use at least 10 legitimate and authoritative sources, such as academic journals,

government publications, and reputable organizations. Apply a consistent citation

format (e.g., APA) and include in-text citations for all referenced information. Provide

a reference list at the end of the document with full details of each source.

• Ensure the report is well-organised, coherent, and professionally presented.

III. General and Formatting Guidelines

a) General Report Requirements:

• A standard cover page must be used.

• Use appropriate headings and subheadings to divide the report into sections and

subsections.

• Only one student, the group leader, is required to submit the Environmental Analysis

Report on behalf of the group.

b) Formatting:

• The Environmental Analysis Report should be typed and printed on A4 size paper with

the following margins: left: 40mm, right: 30mm, top: 25mm, bottom: 25mm.

• Use Times New Roman 12pt font with 1.5 line spacing.

• Page numbers should be centred at the bottom of each page.

c) Word Counts:

• The report should be 3,000 to 4,000 words in length, excluding the table of contents,

appendices, and references.

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d) Group Assignments:

• In group assignments, all members of the group will generally receive the same marks.

• Peer evaluation forms will be provided to assess each member's contribution to the

Environmental Analysis Report.

• Each group member will rate the contributions of other group members. If a member

receives a poor rating, their mark for the assessed assignment will be deducted

accordingly. It is important for all students to contribute fairly to the project.

IV. Submission Process

• Name the document file using the following format: " Class Number_Group

Number_Report". For example, CL01 _GP01_EA and CL01_GP01_EARA.

• Submit the Environmental Analysis Report as a WORD file through "Turnitin" on the

SOUL platform. The submission folder is named “Environmental Analysis Report

Collection Box”.

V. Plagiarism Policy

• Plagiarism, including copying from other students, authors, any online and offline

resources, or AI-generated written content, is strictly prohibited. All assignments must

be the original work of the student. Any student found to have plagiarized will receive

a ZERO mark for the assignment.

• You must properly cite and reference all sources used in your work, following APA

citation style consistently throughout. Do not represent others’ ideas or words as your

own.

• The final report must have a Turnitin similarity percentage of less than 15%.

VI. Submission Deadline

• The report should be submitted by 23:59 HKT, 23 February 2025 (Sunday).

• Penalty will be applied for late submission as below:

Late by Marks deducted by

Up to 24 hours* 20%

More than 24 hours 50%

More than 48 hours 100%

* Up to 24 hours refer to submission from after deadline to 24 hours lateness

(No grace period is allowed)

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VII. Sample

• The sample provided below is for reference purposes only and does not guarantee

high marks.

CCBS4020 Integrated Project Environmental Analysis Report

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