CCBS4020 Integrated Project Project Guidelines

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THE UNIVERSITY OF HONG KONG

HKU SPACE Community College

Integrated Project (CCBS 4020)

2024-25 Semester 2

Project Guidelines

1. Group Formation

• Students must form groups consisting of 5-6 members. If a group exceeds 6 members, final

approval from the lecturer is required.

• Each group should designate a Group Leader who will serve as the main point of contact

between the group and the lecturer.

• It is recommended that each group includes students from different academic disciplines,

such as Accounting, Finance, Management, and Marketing.

• Group list must be submitted by the specified deadline of 9 February 2025 at 23:59 HKT.

Save the group list as PDF file and upload it to the "Group List Collection Box".

2. Project Guidelines

a) Project Overview:

• Each group will develop a comprehensive business plan for a unique Learning and

Development Centre or Skill Development Centre in Hong Kong. The centre will focus

on teaching specific skills and fostering personal growth or wellness, with an emphasis on

integrating cutting-edge technology and holistic approaches.

• The business plan should include progressive lessons that learners can advance through,

ensuring a structured and continuous learning experience.

• The plan should incorporate innovative solutions that cater to the modern needs of

learners, ensuring the business model is competitive and relevant to current trends and

demands in Hong Kong's dynamic environment.

• It is essential to ensure that the business plan is practical and feasible within the context

of Hong Kong's market.

• The centre will operate as a subsidiary of a Hong Kong-based corporation that is registered

in Hong Kong, conducts local business operations, and is listed on the main board of the

Hong Kong Stock Exchange, showcasing its strong local business presence.

• The selection of the Hong Kong-listed corporation for this venture must be approved by

the lecturer. It is essential that the centre aligns with the corporation's strategic objectives

and offers potential benefits to the corporation.

• The centre is scheduled to launch on 1 October 2025, operating under standard business

conditions.

• The business proposal must be approved by the lecturer during Lecture 2.

b) Funding and Budget:

• Each group should only consider developing the business using retained earnings from the

Hong Kong-based corporation, without external financing through the issuance of new

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stock shares or bank loans. The budget for the centre should be between HK$5 million

and HK$10 million, fully funded by the chosen Hong Kong-based corporation.

c) Project Management and Communication:

• Throughout the duration of the project, each group must actively seek advice from the

lecturer, report any significant issues that arise within the group, and attend the weekly

lectures, consultation sessions and/or workshops. Please note that the schedule for

consultation sessions may be subject to change.

• To ensure effective communication and record-keeping within the group, each team is

required to utilise the provided Minutes of Group Meeting template. This template should

be used to document detailed information regarding the topics discussed in each meeting.

3. Project Assessment

Project Assessment Weighting

Environmental Analysis Report: between 3,000- and 4,000-words excluding table

of contents, appendices, and references.

20%

Outline on the Marketing Plan: no more than 2,000 words excluding table of

contents.

10%

PowerPoint of the Finalised Marketing Plan: not more than 20 slides.

Oral Presentation on the Finalised Marketing Plan: no more than 20 mins

including 5 mins Q&A session.

10%

Final Report: between 6,000- and 10,000-words excluding table of contents,

appendices, and references.

40%

PowerPoint of the Business Plan: not more than 35 slides. No oral presentation

required.

10%

Individual Self-reflective Report: no more than 800 words excluding table of

contents.

10%

Total 100%

4. Report and Presentation Guidelines

a) General Report Requirements:

• All written reports must include a standard cover page.

• Use appropriate headings and subheadings to divide the report into sections and

subsections.

b) Formatting:

• The Environmental Analysis Report, Outline of the Marketing Plan, and Final Business

Plan should be typed and printed on A4 size paper with the following margins: left: 40mm,

right: 30mm, top: 25mm, bottom: 25mm.

• Use Times New Roman 12pt font with 1.5 line spacing.

• Page numbers should be centred at the bottom of each page.

c) Word Counts:

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• The Environmental Analysis Report should be between 3,000 and 4,000 words (excluding

the table of contents, appendices, and references).

• The Outline of the Marketing Plan should not exceed 2,000 words.

• The Final Business Plan should be between 6,000 and 10,000 words (excluding the table

of contents, appendices, and references).

d) Presentations:

• The finalised marketing plan PowerPoint should not exceed 20 slides, excluding the last

slide, which includes the slide numbers completed by each group member. It should

include appropriate visual illustrations, such as pictures, diagrams, or charts, in addition

to text.

• The allotted time for the Oral Presentation of the Finalised Marketing Plan should not

exceed 20 minutes, including a 5-minute Question and Answer (Q&A) session.

• The final business plan PowerPoint should not exceed 35 slides, excluding the last slide,

which includes the slide numbers completed by each group member. It should include

both text and visual illustrations, such as pictures, diagrams, or charts.

e) Group Assignments:

• In group assignments, all members of the group will generally receive the same marks.

• Peer evaluation forms will be provided to assess each member's contribution to the

Environmental Analysis Report, Outline of the Marketing Plan, Finalised Marketing Plan

PowerPoint presentation, Final Business Plan, and PowerPoint presentation of the

Business Plan.

• Each group member will rate the contributions of other group members. If a member

receives a poor rating, their mark for the assessed assignment will be deducted

accordingly. It is important for all students to contribute fairly to the project.

5. Resolution of Conflicts within the Group

A group is formed by individuals working together towards a common goal. However,

differences in communication and working styles among group members may lead to conflicts

that can impede progress.

When conflicts arise, students should:

• address problems as they arise instead of ignoring them;

• discuss any issues in the presence of all group members;

• avoid blaming each other for past failures and instead focus on identifying necessary changes;

• strive to reach a mutual understanding that all group members agree upon.

Each group has one opportunity to remove a non-contributing member after the submission of

the Environmental Analysis Report, using the peer evaluation system. Each member can submit

the Environmental Analysis Peer Evaluation Form, along with valid supporting documents such

as the Minutes of Group Meeting and group conversation records, to demonstrate that the

concerned member has not made any contribution to the group project. The deadline for

submitting these documents is 23 February 2025 at 23:59 HKT. The lecturer will make the final

decision on whether the concerned member will be allowed to continue working in the group or

will be asked to work on the remaining parts of the project alone. This decision will be

communicated on or before 1 March 2025. It is important to note that no group member can

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be removed after 1 March 2025. For any subsequent issues with group members, the peer

evaluation system can be used to report non-contributing members.

If conflicts persist or further assistance is needed, students should seek help and advice from their

supervisor.

6. Attitude of the Group

Each group is responsible for taking the initiative to seek advice from the supervisor and keeping

the supervisor informed of their progress. It is important to actively engage with the supervisor

and maintain open lines of communication throughout the project.

Please note that the project supervisor may provide feedback, both positive and negative, on your

work. Embrace this feedback as an opportunity for growth and improvement.