CCBS4020 Integrated Project Teaching Plan and Syllabus
1
THE UNIVERSITY OF HONG KONG
HKU SPACE Community College
Integrated Project (CCBS 4020)
2024-25 Semester 2
Teaching Plan and Syllabus
I. Aims and Objectives
This course aims to provide students with an opportunity to associate real world business
environment with their business knowledge. With the supervision of the project advisor,
students are required to integrate and apply the key accounting, economics, finance,
management, and marketing theories learnt in the programme to analyse a business case
and develop workable plans to optimise their operations. These problem-solving skills
can help students to build a good foundation for further studies and their future careers.
The course provides valuable experiences in self-directed learning. Students can enhance
their communication and presentation skills as well.
II. Intended Learning Outcomes
On completion of the course, students should be able to:
1. apply the core accounting, economics, finance, marketing and management theories
and concepts to identify and analyse the real-world problems of the business case
being studied.
2. collect, analyse, and interpret data and information to examine complex business
cases.
3. integrate the core knowledge learnt in the programme with the data/findings
collected during the research process to develop business strategies or tactics.
4. write a viable business plan to convey effective communication and presentation
skills.
5. evaluate the ethical implications of various business decisions in real world scenarios.
III. Teaching Syllabus and Lectures
Lectures:
• External and internal environmental analysis and business proposal
• Marketing Plan and Business Objectives setting
• Human Resource Plan and Financial Plan
Integrated Project consists of the following activities:
• A business case will be given to students.
• Project advisors (lecturers) are assigned to help and supervise students which are
divided into groups (no more than six students in a group). There is a group leader
CCBS4020 Integrated Project Teaching Plan and Syllabus
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to act as a contact point amongst group members and advisor.
• While working on the integrated project, student groups are required to meet with
their project advisors to report work progress and share drafts with all group
members in the weekly workshop.
Phase I –Analyse a Business Case
• Analyse the current situation and problems encountered in the business case.
• Suggest an outline of actions plans to optimise its operations (Actions plans include
but not limited to operation details, budget and business forecasts and manpower
planning).
• Submit an initial report to the project advisor in accordance with the time schedule.
• Meet with project advisors for feedback.
Phase II – Final Report
• Propose recommendations on measures and long-term solutions on:
- Financial projections
- Manpower Planning
- Marketing planning
• Submit a final report based on the comments of the project advisor in accordance
with the agreed schedule.
Phase III – PowerPoint and Oral Presentation
• Submit PowerPoint slides for presentation and a hardcopy of the presentation slides
before the presentation.
• Group oral presentation.
• Submit a self-reflection report and a peer evaluation form after the presentation.
IV. Assessment Scheme
To pass this unit, students must complete the following tasks. If any members are not
contributing professionally, the group leader must inform the supervisor as soon as
possible so that the problem can be resolved promptly.
During the semester, students are required to meet with their group members and project
supervisor to report their work progress and receive feedback. Attendance at all lectures
and workshops is mandatory.
Project Assessment Weighting
Submission Due
Date (HKT)
Environmental Analysis Report:
• Between 3,000- and 4,000-words excluding
table of contents, appendices, and
references.
20% 23 February 2025
at 23:59 (Sunday)
Outline of the Marketing Plan:
• No more than 2,000 words excluding table
of contents
10% 9 March 2025
at 23:59 (Sunday)
CCBS4020 Integrated Project Teaching Plan and Syllabus
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PowerPoint of the Finalised Marketing Plan:
• Not more than 20 slides.
Oral Presentation on the Finalised Marketing
Plan:
• No more than 20 mins including 5 mins
Q&A session.
10% 30 March 2025
at 23:59 (Sunday)
Lecture 11
Final Business Plan:
• Between 6,000- and 10,000-words
excluding table of contents, appendices, and
references.
40%
27 April 2025
at 23:59 (Sunday)
PowerPoint of the Final Business Plan:
• Not more than 35 slides.
• No oral presentation required.
10% 27 April 2025
at 23:59 (Sunday)
Individual Self-Reflection Report:
• Individual report of 800 words
10% 28 April 2025
at 23:59 (Monday)
Total 100%
Details of assessment are subject to changes.
Environmental Analysis Report (including Environmental Analysis Peer Evaluation if
necessary) – 20%
• Each group must submit the Environmental Analysis Report by the specified
deadline of 23 February 2025 at 23:59 HKT.
• The report should provide a thorough analysis of the internal and external factors
that will affect a new business operating in Hong Kong. For more details, please
refer to the environmental analysis report guidelines.
• Students are encouraged to apply theories from previous courses.
Outline of the Marketing Plan – 10%
• Each group must submit an Outline of the Marketing Plan by the specified deadline
of 9 March 2025 at 23:59 HKT.
• The outline should offer a structured overview of the key components of a
marketing plan. For more details, please refer to the outline of the marketing plan
guidelines.
• Students are encouraged to apply theories from previous courses.
Oral Presentation on the Finalised Marketing Plan & PowerPoint for the Finalised
Marketing Plan (including Marketing Plan Peer Evaluation if necessary) – 10%
• Each group must submit a PowerPoint presentation of their finalised marketing plan
by the specified deadline of 30 March 2025 at 23:59 HKT.
• Students must deliver an oral presentation on the key components of their finalized
marketing plan during Lecture 11.
• The finalised marketing plan PowerPoint should effectively communicate the
marketing strategies, target audience, positioning, promotion strategies, and other
CCBS4020 Integrated Project Teaching Plan and Syllabus
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essential elements of the plan. For more details, please refer to the finalised
marketing plan guidelines.
• The oral presentation should be well-prepared, engaging, and clearly convey the
team's understanding and application of the finalised marketing plan. Adherence to
the submission deadline and presentation schedule is essential.
Final Business Plan (including Final Peer Evaluation if necessary) – 40%
• Groups must adhere to the guidelines of the group project and submit their final
report by the designated deadline of 27 April 2025 at 23:59 HKT.
• The final report should encompass all the necessary components, such as the
marketing plan, human resources plan, financial plan for the new business, and
essential elements covered in this course. For more details, please refer to the final
business plan structure and guidelines.
• Students are encouraged to apply theories from previous courses.
• It is crucial to ensure that the final report is comprehensive, well-structured, and in
line with the provided guidelines. Adherence to the given deadline is essential to
avoid any late submission penalties.
PowerPoint of the Final Business Plan – 10%
• Each group is required to create and submit a PowerPoint presentation of their
business plan.
• The PowerPoint should highlight the key components of the business plan.
• All groups must submit their PowerPoint presentations on or before 27 April 2025
at 23:59 HKT.
Individual Self-reflective Report – 10%
• The self-reflection report is an individual writing task that requires each student to
summarise and reflect on their experience while working on the group project and
collaborating with group members.
• In the report, you should discuss your personal learning and growth in terms of
understanding and applying relevant concepts, theories, and knowledge during the
completion of the group project in this course.
• Each student must submit their report individually on or before 28 April 2025 at
23:59 HKT.
V. Recommended Reading
Reference Texts
1. Bailey, Stephen (2015), Academic Writing: A Handbook for International Students,
4th edition. London: Routledge.
2. Garrison, R. H., Noreen, E. W., & Brewer, P. C (2021), Managerial Accounting, 17th
edition, Mc Graw Hill
3. Bruce R. Barringer (2021), Preparing Effective Business Plans: An Entrepreneurial
Approach, 2nd Edition, Pearson Education.
4. Evans, Vaughan (2022), Financial Times Essential Guide to Writing a Business Plan:
How To Win Backing To Start Up Or Grow Your Business, FT Publishing
International.
5. Soloman, Michael G. & Russell, Cristel A. (2023), Consumer Behaviour: Buying,
Having, and Being, 14th Edition, Pearson Education.
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6. Charles W. L. Hill, Melissa A. Schilling, and Gareth R. Jones (2020), Strategic
Management: Theory: An Integrated Approach, 13th Edition, Cengage Learning.
7. Ledden, Emma (2017), The Presentation Book: How To Create It, Shape It and
Deliver It! Improve Your Presentation Skills Now, 2nd edition. Pearson Business.
8. Kotler, P. & Armstrong, G. (2021), Principles of Marketing, 18th edition, Pearson
Education.
9. Malhotra, Naresh K. (2019), Marketing Research: An Applied Orientation, Global
Edition, 7th Edition, Pearson.
10. Robbins S.P. & Coulter M (2021), Management, 15th edition, Pearson Education.
VI. Teaching Schedule
All groups must report their progress to their supervisor during the weekly workshop.
LECTURE TOPICS REMARKS
1
- Course Introduction
- Business Proposal
2
- Environmental Analysis
- Consultation Session /
Workshop
Group List & Business Proposal
Submission Due: 9 February 2025
at 23:59 HKT
3
- Marketing Plan
- Consultation Session /
Workshop
4
- Market Survey
- Consultation Session /
Workshop
5
- Human Resources Plan
- Consultation Session /
Workshop
6
- Consultation Session /
Workshop
7
- Financial Plan
- Consultation Session /
Workshop
8
- Consultation Session /
Workshop
9
- Consultation Session /
Workshop
10
- Consultation Session /
Workshop
11
- Oral Presentation (Finalised
Marketing Plan)
Business attire is required for the
oral presentation.
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12
Consultation Session /
Workshop
Remarks: The above schedule is subject to changes
Grade Descriptors
Grade descriptors show how a given level of performance will be reflected in a grade.
They act as general guidelines for the student and coordinator.
~ END ~
A Demonstrate an advanced level of understanding of the key concepts and
theories in different business functions and a detailed account of the business
planning and implementation process, as well as demonstrate strong ability to
develop and present a good-quality business plan that shows evidence of
original thought, analytical thinking, and presentation skills.
B Demonstrate a good understanding of the key concepts and theories in
different business functions with evidence on efforts to develop a business
plan, and an acceptable level of competence in analytical thinking and
presentation with few errors.
C Demonstrate a satisfactory understanding of the key concepts and theories in
different business functions, and ability to develop a business plan with
limited use of analytical and critique techniques. Also, the presentation is not
well-organised.
D Demonstrate limited understanding of the key concepts and theories in
different business functions, and limited ability to develop a business plan.
There is limited evidence of analytical thinking as well as the presentation is
not well-structured and organised.
F Show no or little knowledge of the key concepts and theories in different
business functions, and lack of ability in developing a business plan. The
presentation is incoherent and unstructured.
