ASSESSMENT 3:

Internet

transformations can

be understood

conceptually Ideas InstitutionsInterests The University of Sydney 1 Assessment 3: Part 1 For this assignment, you must choose an issue, industry or policy that is relevant to the

Internet and analyse it according to the three 'i' framework (ideas, interests and institutions).

Using theoretical concepts from your readings and independent research, you will consider this issue

with reference to: • Dominant ideas relating to the issue. How have they been shaped socially and historically? Are

these ideas contested and/or did they differ between nations, cultures or social groups? • Dominant interests in the area. Are there major companies involved in this area? Are there issues

about how they operate? Are there competing business or other interests (e.g. trade unions,

environmental groups, activist groups)? Are the technologies disruptive of an existing industry? • Major governing institutions in the field. Are there government agencies with oversight in this area?

Do companies have their own regulatory agencies? How accountable or transparent are the

decisions that these groups make? The University of Sydney 2 Example: Online Harms A current issue, an industry or a policy: preventing harm online • Dominant ideas relating to the issue. How have they been shaped socially and historically? Are these ideas

contested and/or did they differ between nations, cultures or social groups? • Internet was historically shaped by the idea that it was a place for the exchange of resources, knowledge and ideas which would be

good for people and societies.

• It was also shaped by free speech ideas.

• Outside of the US, in nations such as China, there has been more willingness to curb free speech and to control how the internet is used.

• Dominant interests in the area. Are there major companies involved in this area? Are there issues about how

they operate? Are there competing business or other interests (e.g. trade unions, environmental groups, activist

groups)? Are the technologies disruptive of an existing industry? • The major digital platform companies are the biggest economic stakeholders in this issue.

• Content moderation is one of the central jobs that digital platforms do.

• But these companies make money through targeted advertising which relies on continued user engagement and so they have an interest

in keeping users engaged often through extreme, evocative and harmful content.

The University of Sydney 3 Example: Online Harms • Major governing institutions in the field. Are there government agencies with oversight in this area? Do

companies have their own regulatory agencies? How accountable or transparent are the decisions that these

groups make? • For the first few decades of the internet, platforms were free to mostly self-govern and they did so through their terms of service and

community standards which set rules about how users can behave on the platform.

• Platforms also regulate through algorithms and so their governance can be quite opaque and unaccountable.

• Recently, after major controversies, there has been a turn towards regulating platforms so that they have more responsibilities under the

law to prevent harm online.

The University of Sydney 4 Example structure

Introduction: 150 words - Introduce the issue of online harms, provide an brief overview of the

ideas, interests and institutions relevant to the issue.

Body: 1100 words

- Explain the issue in more detail: the common types of harms, how

widespread it is, the scale of the problem and why it’s a problem.

- Discuss how the Internet was historically shaped by the idea that it was

a place for the exchange of resources, knowledge and ideas which

would be good for people and societies.

- Discuss the role of free speech ideas.

- Explain how the major digital platform companies are the biggest

economic stakeholders in this issue.

- Discuss how content moderation is one of the central jobs that digital

platforms do, how they do it and criticisms of how they do it.

The University of Sydney 5 - Discuss how these companies make money through targeted advertising

which relies on continued user engagement and so they have an interest

in keeping users engaged often through extreme, evocative and harmful

content. - For the first few decades of the internet, platforms were free to mostly

self-govern and they did so through their terms of service and

community standards which set rules about how users can behave on the

platform. - Platforms also regulate through algorithms and so their governance can

be quite opaque and unaccountable. - Recently, after major controversies, there has been a turn towards

regulating platforms so that they have more responsibilities under the

law to prevent harm online. - Final thoughts on the issue past and future. The old ideas about free

speech and self governance a no longer suitable. We need new ideas

and institutes and a better way to protect all stakeholders not just

platform companies but individual users as well.

Conclusion: 150 words - Provide a brief overview of your analysis.

Assessment 3: Part 2 You will also produce an infographic

(a flowchart or other diagram) that

You must also provide an infographic

for each 'i' that illustrates your

analysis of the issue. The University of Sydney 6 ONLINE

HARMS Idea: Free

fl ow of

i nfoma tion Idea: Free

spee ch Interests:

P latf orms O ther

stakeholders:

Users an d

s oc iet i es O ther

stakeholders:

s oc iet i es Institution:

Go vernme nts Opt i on 1 Opt i on 2 Opt i on 3 Opt i on 1 Opt i on 2 Opt i on 3 Opt i on 1 Opt i on 2 Opt i on 3 Opt i on 1 Opt i on 2 Opt i on 3 Opt i on 2 Opt i on 1 Opt i on 3 Opt i on 2 Opt i on 1 Opt i on 3 Online Harms Internet founded on

free speech ideals more info 01 Platforms become

central to internet more info 02 Users and societies suffer from harmful content 03 Align your sales

process with the

customer's needs. To implement a scalable revenue

generation process, you must align

your sales approach with your

target customers' buying process.

Lead qualification is a key

component of any sales process. 05 Stakeholders should be

aware of your business

development plan. Make sure everyone in the

company knows the important

elements of your business

development plan. Everyone

should pay attention to

messaging, target markets, and

high-level goals. 07 Platform moderate But they dont do enough 04 The key question is whether to

use a DIY (do it yourself) or

DIFM (do it for me) method. Most SMBs lack the internal expertise to execute a sophisticated business development plan. 06 Ideas TargetOption 1 Option 2 Option 3 Option 1 Option 2 Option 3 Option 1 Option 2 Option 3 Option 1 Option 2 Option 3 M

I

N

D M A P Test Case Solution Yourawesome ideagoeshere. Yourawesome ideagoeshere. Yourawesome ideagoeshere. Yourawesome ideagoeshere. Yourawesome ideagoeshere. Yourawesome ideagoeshere. Yourawesome ideagoeshere. Yourawesome ideagoeshere. Yourawesome ideagoeshere. Mind Map Main Idea or Topic Addarelated idea Addarelated ideaAddarelated idea Addarelated idea Addarelated idea Addarelated idea Yourawesome ideagoeshere. MARKETING DISTRIBUTION Our d if fe ren t i ated strategy is

pa ram oun t to our success. We

d if fe ren t ia te ou rselves th rough ou r

p roducts , service mode l, and

s t ra teg ic p lat fo rm . To d if fe ren t ia te our p roduct , ut i l ize all available resources such as brand , packag ing and design, serv ice, and

custom er relat ionships to

create value. DIFFERENTIATE Our company plans to

d is t r ibu te our p roducts

th rough food re tailers ,

speci alty s to res , and online. Our s trategy focuses on

m arke t ing and dis t r ibut ion,

focus ing on p roduc t

deve lopmen t. We value ou r

custom ers and always str ive to

give them the best poss ible

serv ice. Our expe rts and

profess ional s ta f f are ded ica ted

to making you r exper ience

sm oot h and successful. NOTE Mi ndmapp ing is a techn ique

tha t al lows peop le to p roduc e

though ts and ideas as they

gene ra te them. I t helps to plan,

o rgan ize and struc t u re

i nf orm a t ion log ica lly. I t also

enables indiv idual s o r teams to

cap tu re a range o f though ts o r

ideas qui ck ly and easily. IMAGE &

REPUTATION We work wi th com pan ies to enhance the ir

im age and repu ta t ion in the marke tpl ace . By

launch ing cam pa igns and p rog ram s tha t he lp

build a pos it ive b rand im age and dr ive sales, we

can he lp im prove company prof itab il i ty. Wi th the wor ld's m ost

recogn ized logo , our mission

is to create strong customer loyalty th rough supe rio r

quality, va lue, and customer

se rvice. BRAND BUILDING STRATEGY LARANA.INC 6 Step Light Bulb Infographic Option Three

The team should

conduct a proof of

concept. Option Two The team should

start by outlining

the milestones. Option One

The team should

monitor the process efficiency. Option Four The team should start by outlining the milestones. Option Five The team should

create a visual

representation. Option Six The team make any final adjustments to the process. What problem are we solving today? Put a thinking hat on. Add your thoughts under each relevant hat. Facts Intuition Benefits Risks Ideas Process Agenda One The team should conduct a proof of concept. Agenda Eight The team should create a

visual representation. Agenda Seven The team should start by

outlining the milestones. Agenda Six The team should conduct a

proof of concept. Agenda Five The team make any final

adjustments to the process. Agenda Two The team should start by

outlining the milestones. Agenda Three The team should create a

visual representation. Agenda Four The team should monitor the process efficiency. GEAR

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