DBAP023 Module Overview

Outline Module Structure

Overview of the module – The nature uses, strengths and weaknesses of “qualitative” and “quantitative” methods.

The use of interviews as data collection tool/methods.

How to analyse qualitative data.

The use of observation and ethnography as data collection tool/methods.

The nature of quantitative research: sampling and questionnaires.

Secondary data analysis

Mixed methods research secondary data

Assessments

This module is assessed by 100 % coursework.

Assignment (100%) （due: 12th Nov 2024）

For your assessment you must submit a 6,000-word essay on Researching the Business Organisation based on module content.

 The submission must comprise the following sections:

A section introducing the research question or questions

A discussion that explains the choice of research topic and method(s) used to solve the proposed question(s), which may include:

the relevant academic literature on both the research question(s) and method(s)

the type of data and methods to be applied

A discussion on data analysis and results, which may include:

the methodological assumptions being made

the manual or electronic techniques to be used

data analysis process

further discussion on analysis results

Research conclusions

A discussion of (expected) Challenges and Limitations of the Methodology.

Preparing to Take the Module