DDES9901 Designing and Experiencing Immersion | Assessment 1 Brief

1

Assessment 1 Brief: Sensory

Experience Concept Sketch

DDES9901 | Designing and Experiencing Immersion

Assessment Task 1: Sensory Experience Concept Sketch

WEIGHT 40%

ASSESSMENT TYPE Project

GROUP WORK No

DUE DATE Week 5 Friday 7 pm AEST

SUBMISSION

REQUIREMENTS

What to Submit

An electronic PDF containing a conceptual sketch/visualisation + a rationale of 800

words (maximum)

Where to Submit

Moodle Submission Portal

The final submission will be checked for originality through Turnitin when you submit.

Penalties may apply for late submission as indicated in the course outline.

Assessment Description

For this assessment, you are required to draw on what you have learnt about our human and sensory perception of

immersion to conceptually sketch an immersive experience, based on an event or action, which you will recreate in

a virtual, augmented, mixed or extended reality environment of your choice. A conceptual sketch is a representation

of the design ideas and techniques—including the choice of immersive modality that you would employ to generate

that experience.

The emphasis for this assessment will be on the sensory and experiential components. Consider how you will evoke

and trigger the perception and sensation of immersion in your medium. You may use any assemblage of graphic,

visual, and textual elements - including photos, sketches, colour palettes, description words and actions to sketch

your proposal.

These elements should conceptually evoke and indicate the ‘feel’ of the immersive event and any specific triggers

for sensory or perceptual elements that will transport the user into that experience to create credible user presence

in that environment.

You will also provide a written rationale (800 words maximum) explaining your choices.

How to Complete this Assessment

1.Identify a real-life experience in the form of a mini action, event, or mini story. It could be as simple as

riding a bike, climbing a tree, watching a concert, jumping into a pool, walking in a park, viewing a

painting...

2.Conduct a sensory and perceptual ’audit’ of that experience and answer the following questions.

3.What are the most significant sensory and perceptual elements of that action or event?

DDES9901 Designing and Experiencing Immersion | Assessment 1 Brief

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Assessment 1 Brief: Sensory

Experience Concept Sketch

DDES9901 | Designing and Experiencing Immersion

4. Which of these elements do you think are critical in the creating the sensation of immersion.

5. Choose the immersive modality (AR/VR/MR/XR) you think best suits this experience.

6. Develop a conceptual sketch or visualisation to indicate how you might re-create this experience in that

immersive environment. How would you convey the real-life sensations?

7. Which sensory triggers are the most important for this experience? Sight? Sound? Taste? Touch?

Movement? Why?

8. Can you evoke any perceptual illusions? Do you need to invoke all of the senses? Or can you create an

illusion through a combination of elements?

9. You may use any combination of graphic, visual, and written elements - including photos, sketches, colour

palettes, description words and actions - to sketch out your proposal.

10. Your conceptual sketch or visualisation will be accompanied by a written rationale (800 words maximum),

describing the reasons for your choices, the sensory and perceptual triggers evoked, the intended impact

on the user and how you believe these choices would contribute to the overarching sense of ‘presence’.

11. Your choices must be referenced against course lectures, industry videos and/or readings.

Course Learning Outcomes addressed in this task

1. Critically analyse visual, simulated, and immersive design across industries in relation to how humans

perceive and experience immersion.

2. Evaluate why, how, when, and where to adopt different immersive designs and technologies.

3. Design experiences using key principles of immersion.

How you will receive Feedback for this task

You will receive formal feedback within two weeks of the submission date.

DDES9901 Designing and Experiencing Immersion | Assessment 1 Brief

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Assessment 1 Brief: Sensory

Experience Concept Sketch

DDES9901 | Designing and Experiencing Immersion

Assessment 1 Criteria: Sensory Experience Concept Sketch

Criteria &

Weighting

Fail

(<50)

Pass

(50 – 64)

Credit

(65 – 74)

Distinction

(75 – 84)

High Distinction

(85 – 100)

Conceptual

scope and

evidence of

understanding

of immersive

principles

30%

Concept is unclear.

Proposal shows little

or no understanding of

immersive principles.

Conceptual scope is

basic. Proposal

demonstrates a basic

understanding of

immersive principles.

Concept is clearly

defined. Proposal

demonstrates evidence

of good understanding

of immersive principles

supported by evidence.

Concept is supported

by detailed exploration

of contextual factors.

Proposal

demonstrates superior

understanding of

immersive principles

through examples and

exploration of

perceptual

relationships.

Concept is refined, and

innovative. Proposal

demonstrates a

complex and analytical

understanding of

immersive principles

from across the

course.

Development

30%

Concept sketch is

incomplete or poorly

described.

Development does not

adequately explain

selection of technology

and/or sensory

modalities.

Concepts are basic to

adequate. Selection of

technology and

sensory modalities are

adequate but would

benefit from further

development.

Limited references.

Concept design is clear

and demonstrates

considered application

of immersive

principles. Selection of

technology and

sensory modalities is

well articulated.

Concept design is

executed with superior

consideration of

multiple viewpoints.

Selection of

techniques and

sensory modalities is

thoughtfully for the

sensory experience.

Design concepts are

sophisticated and

perceptive reflecting a

deep integration of

sensory and perceptual

issues. Selection of

technology and

sensory modalities is

insightful and

innovative.

Analysis and

justification of

perceptual

triggers and

experiential

choices in

relation to

course

teachings

30%

Limited or no analysis

undertaken.

Inadequate

justification of choices.

No references.

Basic analysis given.

Basic but adequate

justification of choices

and approach offered.

Limited referencing.

Solid analysis or

perceptual issues

undertaken. Good

justification of choices.

Would benefit from

more evidence and

exploration in relation

to course teaching.

Superior analysis of

perceptual issues.

Choice and

justification of

experiential elements

is very targeted and

effective.

In depth and insightful

analysis of perceptual

issues. Innovative and

highly effective

choices and

exceptional

justification of

experiential elements.

Written

communication

10%

Poor written

communication and

difficult to understand.

Ideas and intent are

unclear. Numerous

spelling, grammar

and/or syntax errors.

Lack of understanding

of academic

conventions.

Written

communication is

basic, understandable

but needs

improvement.

There are spelling,

grammar, or syntax

errors throughout but

thoughts are mostly

coherent.

Written

communication is

clear. Thoughts are

expressed in a

coherent and logical

manner. There are

minor spelling,

grammar, or syntax

errors throughout, yet

they do not detract

from the coherence of

the reflection.

Written

communication is

concise and well

organized. Thoughts

are well articulated and

considered exploring

different perspectives.

There are little to no

spelling, grammar, or

syntax errors.

Written

communication is

sophisticated and

complex. Thoughts are

well articulated and

considered across all

of course teachings.

There are little to no

spelling, grammar, or

syntax errors.