BEX 3000 - Professional Development for Business

Report

Target Company for S2 2024: Guzman Y Gomez

Value The report accounts for 30% of your total marks for the unit. It is directly

connected to the following assessment tasks:

• Research Plan Presentation

Assessment

task

purpose

You, as an external consultant, will write a 1000-word report for the Board

identifying the 3 most important issues for the company going forward

based on its Australian operations. These three issues must focus on

three different disciplines (e.g. HR, Marketing, Finance, Accounting). Your

report includes evidence as to why these 3 issues have been chosen and

why they require attention from top management (either because they

represent problems or opportunities for the company). Your report will

provide advice on what the company should do in order to improve in

these 3 key areas (or take advantage of the opportunities as identified),

along with supporting reasons for the suggested courses of action.

Learning

Outcomes

• Synthesise high quality industry information (reports, publications,

statistics) to provide relevant business insights and make informed

decisions

• Analyse and evaluate business related inputs in order to identify

areas of growth, differentiation and improvement

• Communicate in written and verbal form to produce professional

artefacts

Your

assessment

task

Your report should be concise and can be written, where beneficial, in dot

points. It should have a professional design and layout that is tailored to

its intended audience, the board.

Text should be 12pt, double spaced and submitted as either a Word

Document or PDF.

Word Limit

&

conditions

1000 words plus an appendix. The appendix can be large. The appendix

should be a written document synthesising the main supporting evidence.

While there is no minimum or maximum length for the appendix, it

around 5000 words is a guide as to what would normally be expected.

Due Date Friday 11.55PM in Week 11

Submission ● Via Moodle Assignment Submission.

● Turnitin will be used for similarity checking of all submissions.

Assessment

Criteria

You will be assessed on your ability to demonstrate the following:

- Analyse and evaluate of business-related inputs

- Synthesize information

- Produce professional communication

Late

Penalties

● 10% deduction per calendar day or part thereof for up to one week

● Submissions more than 7 calendar days after the due date will

receive a mark of zero (0) and may not receive assessment

feedback

Feedback Feedback will be provided on student work via:

● general cohort performance

● specific student feedback ten working days post submission

INSTRUCTIONS

You will carry out your research plan in order to submit a high-quality professional report to

the board. Your research plan identified 5 key sources of information. You are expected to

use these and additional sources of information you have researched. The SWOT analysis

you did for your research plan presentation should also assist you to identify the three issues

you will focus on in this report.

For each of the 3 issues you need to address:

- What it is (either a problem or an opportunity)

- What is causing it/ What its ramifications are, positive or negative (with evidence)

- What are the next steps for the company to take?

Your report has a word limit of 1000 words +/-10%, however, you are able to include an

appendix, and should reference it in your report.

It is expected you will include a reference list and in-text referencing as appropriate.

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