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Unit 4.51 E-commerce Applications

Level 4 12 Credits

Assignment

Related Qualifications

ATHE Level 4 Diploma in Computing (QCF)

Assignment

cenario

You have recently been appointed as an Adviser to Ruksana Davison, Director of the

Organic Toy Company. She is considering moving her business to online. Currently

the business operates from a bedroom in her home, however sales have been

expanding and she realises that she needs an e-commerce system so that she can

expand and grow sales globally. The toys are produced for children with allergies and

wherever possible use locally sourced raw materials. Ruksana has been selling at

local trade fairs but this is not always cost effective and she realises that sales are

more likely to grow if she moves the business online.

Activity 1

Ruskana does not understand anything about the principles and concepts of e-

commerce and therefore she has asked you to produce a report which explains:

 e-commerce principles

 the relationship between e-commerce principles and e-commerce models

 the effect of e-commerce applications on different types of organisations

LO1, LO4 assessment criteria, 1.1, 1.2, 4.1

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Activity 2

Ruksana is pleased with your report; however she is still very unsure if moving online

is really as good as she thinks it is. She has therefore asked you to a meeting to clarify

the benefits of e-commerce. You need to be well prepared for the meeting and want

to ensure she has documentation which she can consider fully when you have left.

Prepare a paper which:

 examines the opportunities and benefits e-commerce offers a small business

such as the Organic Toy Company

 analyses the threats of adopting e-commerce to her business

 explains solutions to overcome some of the threats of adopting e-commerce to

her business

LO 2 assessment criteria, 2.1, 2.2, 2.3

Activity 3

Ruksana’s concerns have been allayed and she wishes to move to having an online

presence. She has retained all of the information you have presented to date in a

folder on her computer. She has asked you to add to this folder by providing the

following, as this is essential material to inform the next stage in her business

development. Produce:

 an evaluation of e-commerce models that will be appropriate for Ruksana’s

business

 a critical comparison of e-commerce revenue models that can be used by her

business

 an evaluation of e-commerce strategies that can be used by the Organic Toy

Company and that have proven successful with other similar businesses

 a critical evaluation of the different applications that could be used to develop

an online presence for the Organic Toy Company.

LOs 2, 3, 4, assessment criteria 2.4, 3.1, 3.2, 4.2

Activity 4

Ruskana is pleased with your presentation and has decided to go ahead with an online

presence. She has asked you to create an e-commerce site in line with industry

standards.

You will present your solution to Ruksana demonstrating the appropriate use of an e-

commerce application.

LO5, assessment criteria, 5.1, 5.3

Activity 5

Ruksana has provided you with feedback on your e-commerce site and she has asked

other possible users to do the same. You are keen to learn from this feedback.

Produce a personal file document which draws together the review of the feedback

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and in particular your use of an e-commerce application and how this will be

maintained and supported.

LO5, assessment criteria 5.2

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Guidelines for assessors

The assignments submitted by learners must achieve the learning outcomes and meet

the standards specified by the assessment criteria for the unit. The suggested

evidence below is how learners can demonstrate that they have met the required

standard.

Activity number Learning

outcomes and

assessment

criteria

Suggested evidence

1 LOs 1. 4

AC 1.1, 1.2, 4.1

The learners will produce a comprehensive report in

a standard report format which explains the different

principles that relate to e-commerce and the stages

required to implement an e-commerce solution.

Learners will explain the relationship between e-

commerce principles and models and they should

support their explanation with examples from

organisations that have implemented e-commerce

successfully.

Learners will explain the effect that e-commerce

applications have on different organisations of

varying sizes and types. They should support their

explanation with examples from organisations that

have been successful with online applications.

2 LO2

AC 2.1, 2.2, 2.3,

The learners should prepare a structured paper for

the Director, which clearly examines the opportunities

and benefits e-commerce offers a small business.

The learners should research and support their

arguments with examples from other small

businesses, which could be relevant to the business

in the scenario. The learners will analyse the threats

to a business of adopting e-commerce, identifying the

main issues and showing how they are related to

actual practice. Using examples from similar

businesses they should clearly explain the solutions

to overcome the threats they have identified.

3 LOs 2.3.4

AC 2.4, 3.1, 3.2, 4.2

The learners will need to demonstrate their

understanding of e-commerce models used in small

businesses. This will be achieved by producing a

balanced evaluation of the different models and a

critical comparison considering the similarities and

differences of the revenue models.

The learners will produce a balanced evaluation of

the different e-commerce strategies that can be

implemented by the Organic Toy Company

examining strengths and weaknesses of the

approaches. They should be able to relate these

strategies to the models and will use examples from

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other successful businesses to support their

evaluation.

Learners will critically evaluate different applications

that could be used to develop an e-commerce site

identifying the strengths and weaknesses of each.

They should recommend which one Ruksana should

use and why, as this will help to demonstrate the

application required by the LO.

4 LO5

AC 5.1, 5.3

Learners will ideally use the e-commerce application

that they have recommended in task 3 to create their

e-commerce site. They should research the latest

industry standards and ensure that they comply with

these during the development process.

Learners must present the e-commerce site they

have created to their client, taking account of the

intended audience. The tutor or someone external to

the learners will need to assume the role of the client.

The presentation could be through live access to the

site or through screen shots.

5 LO 5

AC 5.2

As an assessor you will need to provide the learner

will feedback on their e-commerce site. You may also

ask others in the group to do the same so individual

learners get feedback from various sources. The

feedback should be structured and cover key areas

so tutors may decide to design a feedback form. The

learners should review and learn from this feedback.

The personal file document should identify the

strengths of their work, how they could improve their

site, their performance and the design process if they

were to attempt this activity again. The learner should

also include evidence as to how the e-commerce site

can be maintained and supported.