COMM1170 Organisational Resources Tutorial – Week 1 Tutor:

Remember to take a copy Contact: Appointment times: Tutorial:

Welcome activity In this lesson, you will… 1. Gain a clear roadmap of COMM1170, including assessment

structure and weekly topics. 2. Identify organisational internal resources at Netflix and

explain how these can be harnessed to achieve competitive

advantage. 3. Discuss how operational excellence, customer intimacy

and product leadership can be used to achieve

organisational strategy. 4. Apply the VRIO framework to select the strongest resource

capabilities to achieve competitive advantage. 5. Post Individual Artefact 1 to the Turnitin Dropbox. Course Orientation “Getting Started” module on Moodle... • Course outline • Assessments • Policies and Procedures 1 2 3 4 5 6 7 8 9 10 Understanding

People

resources

Understanding

costing Understanding

Budgeting &

the Required

Investment (1) Flexibility

Week Understanding

the Required

Investment (2) Integration Integration Week1

RBV of the

firm;

organisation

lifecycle; 3

strategic

approaches Week2

HCM,

people

resources

&

capabilities Week3

“As-is to-be”, 5

IS component

framework Week4

Job and

process

costing Week5

Budgeting,

Capital

raising Week7

Capital

structure,

business

risk Week8

Achieving CA

in mid-size

organisations Week9

Achieving

CA in

start-ups

& early

growth

11 Understanding

the Organisation

COMM1170 ORGANISATIONALRESOURCES Assessments Week10

Achieving

CA in late

growth

and

mature

orgs PleaseseeCOMM1170 AssessmentGuide

for details including exact deadlines Business Case

Presentation Video Business Case Video

Presentation 40% Integration Reflective Learning

Portfolio 20% +40% = 60% Reflective

Learning

Portfolio 1 Reflective

Learning

Portfolio 2 Understanding

technology

resources

Technology Communication Channels Communication channel Purpose Moodle announcements Official communication and information to navigate you

through the course from CC and ACC Moodle forums Questions about the course that any student would benefit

from ACC, CC and Lecturers [email protected] Personal issue only. General questions about the course,

please post on Moodle forum Tutor emails Connection point about tutorials logistics (not tutorial

content) and if you need further assessment feedback. Emails directly to lecturers,

CC & ACC Unfortunately, we cannot answer these because it does not

enable effective coordination and timely feedback from the

delivery team.

Tutorial Expectations ✓ Attendance: Vital for completing Assessments. ✓ Class will start by 5 mins past – roll is taken each week ✓ Participate - an interactive, engaging class = successful completion of content Assessment Task Weighting Due Date* Assessment 1: Reflective Learning Portfolio 1 A collection of artefacts and reflective commentary from

weeks 1-3 20% Week 4 - 11.59 AM Monday

30 September 2024. Assessment 2: Reflective Learning Portfolio 2 A collection of artefacts and reflective commentary from

weeks 4-8 40% Week 9 - 11.59 AM Monday

4 November 2024.

Assessment 3: Business Case Video Presentation An individual video presenting a business case for your

chosen company, synthesising skills, and frameworks from the

course 40% Week 11 – 4:00 PM Friday

21 November 2024.

Why Reflective Commentary? 1. Reframe what “learning” means and the ability to do so.

2. Set learning aspirations rooted in a personal “Why?” 3. Develop a personal learning journey. 4. Implement the learning plan with micro habits and continuous feedback.

Brassey, J., Mugayar-Baldocchi, M., & Nielsen, N. (2020). It’s time to future-proof skill sets for the decade

ahead. McKinsey & Company.

Explore an organisation to trial for assessment 3 • It’s important to focus on a larger organisation (no start-ups or early growth firms). The

organisation must be publicly listed on the NYSE/NASDAQ/FTSE/ASX/DAX etc. This will

enable you to access that organisation's financial information • The information and evidence about the organisation needs to be available in the English

language. • Limit of two students in the same tutorial to focus on the same organisation. Students

exploring the same organisation must focus on different issues in the assessment task.

The exception is large conglomerates with subsidiary companies, students may explore

different subsidiaries (e.g., the Walt Disney Company – has the theme parks business,

media, entertainment and consumer products). • The organisation cannot be from major class examples, e.g., Netflix, Amazon’s logistics

management capability (in Week 1). Lecture recap Competitive advantage/Resource and capability analysis

Competitive Advantage Operational Excellence Providing customers with

reliable products or services,

at competitive prices and

delivered conveniently Customer Intimacy Personalisation of service/

customisation of products to

meet differing customer

needs. Includes: detailed

customer knowledge with

operational flexibility so they

can respond quickly to

almost any need, and/or

customizing a product to

fulfil special requests.

Product/Service

Leadership Firms strive to produce a

continuous stream of

innovative products and

services and permanently

look for new solutions to their

customers' problems

Resources – what an organisation owns • Tangible • Intangible

• e.g., highly trained and motivated

customer agents Capabilities – what an organisation can

do • Cross-functional and multi-dimensional. • Arise over time. • Harder for competitors to duplicate.

• e.g., excellent customer service.

Organisational Performance Competitive Advantage Resource and Capability Analysis: Sizing up Competitive

Assets and Competitive Advantage Identify the company’s resources and capabilities Examine them for potential CA – the four tests of a competitive power (VRIO): Tutorial Activities 1. Netflix as a case for resource and capability analysis 2. Potential organisation: brief resource and capability

analysis Activity 1: Netflix resources and capabilities audit

❑ Access the Netflix Resources and Capabilities list on Moodle and in your

team, consider differences between the resources and capabilities. ❑ Categorise these, e.g., people resource/people capability/tech

resource/tech capability/capital resource and capabilities ❑ What type of competitive advantage do they have? One or more ? ❑Next choose 10 or more resources and capabilities from the list and write

them on post-it notes. Place the post-its under the relevant type of

competitive advantage (on the room whiteboard or on paper provided by

your tutor). ❑ Discuss with your team – what type(s) of competitive(s) advantage is

Netflix able to achieve? Write the CA type(s) in the worksheet under the

Activity 1 tab (Week 1 tutorial worksheet). ❑ Only if you have time - using the VRIO criteria – pick out 1- 2 resources or

capabilities that are strong in contributing to Netflix’s competitive advantage

and fill in the VRIO criteria on the Activity 1 tab on your tutorial worksheets. Activity 2: Artefact One Develop a brief resource and capability audit for your chosen organisation Work Individually to research and complete the worksheet on Moodle:

• Select an Organisation • How does the organisation achieve competitive advantage?

(customer intimacy, operational

excellence, product/service leadership or a combination of these?) • Identify one key resource and one important capability for your potential organisation. • Apply the VRIO framework to assess the strength of the resource and the capability and how

they both contribute to the organisation’s competitive advantage. • Upload the worksheet to Moodle Drop-box assignment link under week 1 and then use the

brief audit in the RLP. To use this document later for your assessment, it MUST be submitted

in this tutorial. Assessment: Reflective Learning Portfolios 1 Well done! You have developed an artefact and applied concepts from the pre-lecture & lecture. • During the tutorial, you will submit what you have done into a ‘drop-box’ (before it locks).

Found on Moodle (see Week 1-Tutorials). • Following each tutorial: • jot down your initial thoughts/reflections while they are fresh in your mind. This will help

you develop, and later write, your Reflective Learning Portfolio (RLP). • collate your artefacts into your RLP. You might include photos, screenshots, text, or other

relevant evidence from any part of the week’s learning activities. • Powerpoint, Canva or other presentation software is recommended for producing your RLP. • You can choose any two artefacts (if, and only if, the artefacts were submitted to the drop- box on time) from Weeks 1- 3 for RLP 1 (Due: September 30th). Example RLP –

from the

Assessment

Guide Key Takeaways Today ✓ Week 2 – pre-work on Moodle ✓ Attend Lecture Next week ✓ Grasped the course roadmap and the

assessments.

✓ Identified organisational resources and

capabilities that contributed to competitive

advantage for Netflix. ✓ Completed and submitted the basic

artefact for Week 1 by examining a key

resource and capability (and their

contribution to competitive advantage for

your potential organisation). This week’s to-do list

FRIDAY WEEK 1: • Complete Library online module (See 'Assessment

Hub’

‘Resources for RLPs’). • View the library research workshops posted on Moodle • Optional Friday drop-in session with the Lecturer (Dr

Helen) – 12 pm –12.30 pm via Zoom –

• Meeting ID –82071787527 Pword - 585010 Thank you! If you have any questions about the

course, please use the course forums

on Moodle.

If your question is of a personal nature,

please email:

[email protected]. And/or if you need personalised

feedback on tutorial activities, please

email your tutor. 51作业君版权所有