MDSB12H3 UTSC - ACM Prof. Sarah Jensen

Media Image Analysis

Worth: 15 marks; 10% of final grade

Due: September 24, 2024

Length: 750–1000 words

Prompt

In “Advertising and the Rise of Amateur Photography: From Kodak and Polaroid

to the Digital Image,” Marita Sturken (2017) uses multiple advertisements to trace

“the changing role of advertising in shaping cultural practices” (n.p.). How could

you extend Sturken’s analysis to the attached image? To respond to this prompt,

analyze the attached media image by considering its content, formal aspects,

any significant references, the contexts in which it was produced and displayed,

and the contexts in which you, the viewer, encountered it.

Instructions

• Your analysis must incorporate terms, analyses, and/or methods from both

assigned readings from week 2. You can also use course materials from weeks

1–3 and the supplementary notes and recommended sources provided below to

help you complete this assignment. No other sources should be consulted. All

sources must be cited using either APA or MLA guidelines.

• Do not use AI tools (ChatGPT, etc.) for this assignment.

• Do be as specific as possible in your analysis, especially when referring to the

different elements in the image.

• You can include figures in your analysis (i.e., a specific part of the image).

• Some specific terms to use include: visual; visuality; practices of looking;

advertising; photography; social media; reproduction; memes. Use course

readings to define these terms.

• Effective writing is precise, concise, and organized.

Supplementary Notes and Recommended Sources

Use these notes and sources as you build your own analysis.

• The media image you are analyzing is an advertisement in a print magazine.

• The advertisement was published in the New Yorker in August 2024 and it

appeared on the back cover of the magazine.

• The New Yorker is a popular magazine with content published in both print and

digital formats that focuses on American culture. The print copy is published

weekly.

• Many of the New Yorker’s readers have live outside of the USA and have

university degrees (indeed, you likely have multiple professors at UTSC that

subscribe to the New Yorker).

• Its journalism is well-regarded; some of its long-form pieces have won prestigious

prizes. Many notable journalists, authors, and artists have contributed to the New

Yorker throughout its nearly 100-year history.

• You can read more here about the magazine here:

https://www.newyorker.com/about/us

• Information on Snapchat can be found here: https://snap.com/en-US

MDSB12H3 UTSC - ACM Prof. Sarah Jensen

• You can also use information from this link: https://newsroom.snap.com/13-years- at-snap

• You can draw on your own experiences as a Snapchat user (or non-user!), but

this should only form a small part of your analysis.

• You should discuss your experience as the viewer or audience of the

advertisement, considering your own positionality.

• In terms of formal aspects, consider the following: choice of subject, framing,

colour, lighting, spatial organization, and focus.

Grading Rubric

Content

8 marks

Organization

4 marks

Writing Mechanics

3 marks

Total

15 marks

MDSB12H3 UTSC - ACM Prof. Sarah Jensen

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