DDES9914 Managing Immersive Projects | Assessment 2 Brief
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Assessment 2 Brief: The Business Plan
DDES9914 | Managing Immersive Projects
Assessment Task 2: The Business Plan
WEIGHT 30%
ASSESSMENT TYPE Project
GROUP WORK No
DUE DATE Week 10 Sunday 11:59 pm AEST
SUBMISSION
REQUIREMENTS
What to Submit
One PDF document.
Where to Submit
Moodle Submission Portal
Penalties may apply for late submission as indicated in the course outline.
Assessment Description
The purpose of this assessment is to take the solution concept which has evolved from your training or business
needs analysis and been validated as a viable product and create a business plan to take that solution to market.
The business plan should consist of three documents:
1. Business model canvas
2. Product roadmap
3. Prototype development and deployment plan
The content of these documents will result from considering the concepts presented in the Module B topic lectures
and activities and by addressing the questions raised throughout Module B. When creating your documents be sure
to follow the expected conventions of professional practice or the discipline you are working within ie use of
appropriate visual communication techniques such as infographics, diagrams, graphs, visual aids etc.
How to Complete this Assessment
1. Considering the industry your proposed immersive technology and/or simulation environment is situated
in, research one or more appropriate business model canvas approaches. Selecting one of models,
develop a planned, worked example of a business model canvas that clearly defines your project.
2. The next step to bringing your project into reality is to prepare a product roadmap. The roadmap is
designed to allow all involved to share the plan, see what is intended to be done and by when, state clearly
what is being built by who and when and identify any critical dependencies are. The roadmap should
contain:
a. vision and strategy.
b. product definition
c. timelines and milestones
d. goals and measures
e. VR/AR/MR development activities
3. Develop a prototype evaluation plan with a list of pivot criteria for Go/No Go decisions. The plan should
define the construct of the prototype and specific features to be exercised and evaluated. The prototype
DDES9914 Managing Immersive Projects | Assessment 2 Brief
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Assessment 2 Brief: The Business Plan
DDES9914 | Managing Immersive Projects
plan should define specific features of function and fidelity/realism that are to be included and why. The
plan should define the test mechanism and reporting structure. How will test data be analysed? List in
priority the key success criteria and decision points to proceed or revert back to rework.
Course Learning Outcomes addressed in this task
1. Assess the relative benefits and values of immersive technologies and simulation environments for different
levels of scalability.
2. Critically scope project requirements to understand management implications in the effective use and
procurement of an immersive system.
How you will receive Feedback for this task
Feedback will be provided on a regular basis via your instructor and peers. Summative assessment and feedback
will be provided with 14 days of submission.
DDES9914 Managing Immersive Projects | Assessment 2 Brief
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Assessment 2 Brief: The Business Plan
DDES9914 | Managing Immersive Projects
Assessment 2 Criteria: The Business Plan
Criteria &
Weighting
Fail
(<50)
Pass
(50 – 64)
Credit
(65 – 74)
Distinction
(75 – 84)
High Distinction
(85 – 100)
Creativity,
Development
and Scoping
40%
The business plan is
conventional and
unoriginal. There are
no discernible
elements of innovation
within relevant industry
practice.
The business plan is
conventional but there
are aspects of
innovation with
relevant industry
practice.
The business plan
displays elements of
creativity, but this is
fragmented or not
explored fully. The
project contains
elements of originality
and attempts to be
innovative within
relevant industry
practice.
A creative approach is
present within the
business plan, and it is
justified. It is mostly
original but relies on
some conventions; it is
nonetheless innovative
within relevant industry
practice.
An individual response
to the identified
problem is present and
justified. There is
strong evidence of
significant exploration
and experimentation
followed by reflection
and innovation. The
business plan
challenges
conventions and does
so effectively within
relevant industry
practices.
Communication
of Findings
40%
The associated
document/s do not
have a logical structure
and the do not
adequately
communicate the
findings.
The associated
document/s lack
structure and are
communicated with
little interpretation or
translation of the
research and planning.
Summarises rather
than synthesises
related ideas.
The associated
document/s are
adequately structured
to provide a logical
flow of information.
The text clearly
communicates the
findings and
demonstrates
interpretation.
The associated
document/s are well
structured and clearly
communicated with
clear text. Findings
exhibit translation and
interpretation
The associated
documents are
expertly structured and
communicated without
error. The text is
expressive but
concise. Can recognise
competing
explanations and can
identify the relative
merits and limitation of
a position. Summaries
exhibit translation and
interpretation.
Professional
Presentation of
Work
15%
Associated
documentation does
not follow the
expected conventions
of professional
practice or the
discipline. There are no
supporting visual
elements and the
formatting is poor.
Associated
documentation follows
the expected
conventions of
professional practice
or the discipline but
requires substantial
revision. The visual
elements are
inconsistent or
detracting.
Associated
documentation follows
the expected
conventions of
professional practice
or the discipline but
could be organised and
presented better. The
visual elements are
mostly consistent and
enhancing.
Associated
documentation follows
the expected
conventions of
professional practice
or the discipline but
could be organised
better. The visual
elements are
consistent and
engaging.
Associated
documentation follows
the expected
conventions of
professional practice
or the discipline, no
revision is needed. The
visual elements are
consistent,
aesthetically pleasing
and enhance the
project.
Academic
Engagement
and
Comprehension
5%
There is little or no
evidence of
engagement with, and
comprehension of the
weekly academic
content demonstrated
through limited in-
class contributions and
weekly exercises.
There is some
evidence of
satisfactory
engagement with, and
comprehension of the
weekly academic
content demonstrated
through basic in-class
contributions and
weekly exercises.
There is sufficient
evidence of consistent
engagement with, and
comprehension of the
weekly academic
content demonstrated
through thoughtful in-
class contributions and
weekly exercises.
There is considerable
evidence of active
engagement with, and
comprehension of the
weekly academic
content demonstrated
through well
considered in-class
contributions and
weekly exercises.
There is substantial
evidence of high-level
engagement with, and
comprehension of the
weekly academic
content demonstrated
through innovative and
sophisticated in-class
contributions and
weekly exercises.
