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DPBS1150 Global Business Environments
2024 Term 2
Assessment 2: Lenses Business Report (Individual)
Week 10: Monday 8
th
July 4:00PM AEST
35%
Written Report
2,000 words (+/– 10%)
Via Moodle course site, through Turnitin
Description of assessment task
DPBS1150 introduces the idea of lenses – interpretive tools or heuristic devices which assist us to look at different
aspects of environmental learning and thus reach qualitatively different understandings. We apply lenses in this
course to make sense of complex global business environments. Changes in the business environment can represent
both threats and opportunities.
For this assessment, you are to assume the role of a consultant for “TEWA Consulting”, a consulting firm specialising
in providing expert analysis to clients facing complex challenges. Your expertise has been sought to analyse the
issues presented in a case study.
As a consultant for TEWA Consulting, your task is to conduct a comprehensive analysis of the case study using the
three lenses of socio-cultural, political-legal, economic lenses. This assessment is your consulting report to a client
“YMMY Ltd”, which is a Chmawawan is a local technology firm, specialising in sustainability technology. The
organisation is seeking strategic insights to navigate the implications of the recovery from a global financial crisis in
Chmawawa.
The objective is to communicate to the senior management team the issues found in Chmawawa’s Business
Environment which the organisation will face now and in the near future. As such, you are to complete the report to
the client from this perspective, however, keep in mind that this is still an academic paper.
You are to identify and analyse the issues present in the case study, and discuss the impact these issues may have
on YMMY Ltd.
Your analysis will be conducted through the first three lenses, which you have been taught in this course. The goal is
to integrate course concepts and theories to gain a comprehensive understanding of the challenges and responses
presented in the case study.
* Please note that “TEWA Consulting”, “YMMY Ltd", the country “Chmawawa”, the case study scenario – the events, data, and characters presented
therein are entirely fictional and have been created for Assessment 2 purposes only.
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Approach to the assessment task
1. Read the case study carefully, paying close attention to the information and data provided.
2. Using the three lenses (socio-cultural, political-legal, economic), identify the issues in the Chmawawan
business environment pertaining to each lens presented in the case study.
3. Analyse each issue through the lenses using the key concepts, ideas and tools of analysis from the course
material to support your analysis, and relate them to the client organisation.
4. Ensure you provide specific references to the data and information presented in the case study while
discussing each issue. (See ‘How to reference case study’ on page 4 below.)
5. Identify opportunities and threats for the client organisation.
6. Draw connections and insights between the different lenses and how they interact in shaping the business
environment in Chmawawa.
7. You must include relevant theory from the course and indicate connections between the lenses. In your
analysis, demonstrate your understanding of the course concepts and ideas by incorporating them into your
discussion.
8. No external research is required or allowed; your analysis must solely rely on the information and data
provided in the case study, and course materials – 2024 Term 2 lectures and tutorials and relevant readings.
You may use any articles, and any links to articles or websites provided to you in the course. All use of
concepts or theories in the lecture notes and materials provided in the course must be properly referenced.
(See ‘How to reference lecture notes’ on page 3 below.)
Your report must include the following sections:
•
Executive Summary (excluded from word count)
o A summary of the entire report in a single page. This should be written after the rest of the report
has been completed. This should not be shorter than a page in length.
o
The aim of this section is to allow a busy manager to get an overview of the entire report without
needing to read the full document.
•
Introduction
o What is the purpose of this document?
o
For which client organisation is it developed for?
o What will be covered?
• Body (Lens sections) – in your chosen order
Socio-cultural lens
Political and legal lens
Economic lens
o Use clear headings and sub-headings (included in word count)
o Use relevant theory from the course, and demonstrate the connections between the lenses
• Conclusion
o
Briefly wrap up your report.
o What is impact of the issue in the business environment on the client organisation in the near
future?
o Highlight how you have addressed the complexity of the business environment.
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Referencing
• All sources must be referenced.
• You must use Harvard Referencing – the ‘In-text’ System. The Harvard Referencing System requires two
elements: in-text citations throughout your assignment and a list of references at the end.
o
Your work will not be marked if these are omitted. The standard academic rules apply regarding
use of other people’s words, ideas and facts.
o For details and assistance on Harvard R eferencing System, see
The ‘In-text’ System (How to use the Harvard Referencing System
) (included in word count)
List of References ( How to compose a List of References) ( excluded from word count)
• An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in
your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is
critical in displaying your understanding of the material.
How to reference lecture notes
1. In -text citations
When citing references within the text of your work include three pieces of information about a source:
• Author/s or the name of the lecturer
• Year and term of lecture
• Lecture number and the slide number (when the information/idea can be located on a particular slide
or when directly quoted).
For example, (Warburton, 2024 T2, 2A 23)
2. References
As mentioned earlier, at the end of your text, you must include a list of references in alphabetic order, that is, a
list of all the sources of information you have used to support your work.
Include the following pieces of information about a source in your list of references:
• Author/s. The surname is followed by first initials.
• Year and term of lecture
• Lecture number and Title (in italics).
• Description of format.
• Course name and Course code.
• University.
• Date lecture was delivered.
For example, Warburton, P. 2024 T2, Lecture 2A: Social-cultural Lens: Schwartz Theory of Basic Values, Lecture
Notes, Global Business Environments DPBS1150, UNSW College, delivered 13 May 2024.
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How to reference case study
1. In -text citations
When citing references within the text of your work include two pieces of information about a source:
• Case Study
• Paragraph number (when the information can be located on a particular paragraph or when
directly quoted).
For example, (Case Study, 3) or (Case Study, 13 Article 1)
2. References
List the case study in the following way:
UNSW College. 2024 T2, Assessment 2 Case Study, Global Business Environments DPBS1150, UNSW College,
released 28 June 2024.
Formatting
Title page must indicate your Name (as appeared on myUNSW), z ID and Tutorial Group. For example:
Name and z ID: John Citizen (z5123456)
Tutorial group: M09A / 10756
• Footers must have page numbers.
• 1.5 line spacing, Arial or Times New Roman font, 12-point font size, Australian spelling.
• Use a Professional Report structure (see Writing a Report).
Submission instructions
•
Upload your report to Turnitin on Moodle course site.
•
Acceptable format: .docx only. If a different file type is submitted, the marker may require the original Word
document to be sent via email.
Further instructions
•
Review and proofread your work (e.g. spelling mistakes, grammatical mistakes) before submission and to
ensure you have kept within the specified word limit. Words written past the word limit will not be read.
Supporting resources and links
Access Assessment 2 supporting resources on Moodle prior to completing your assessment.
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Marking Rubric for Assessment 2: Lenses Business Report (Individual)
Criteria %
Fail
Below 50
Pass
50-64
Credit
65-74
Distinction
75-84
High Distinction
85-100
Identification of
issues and
understanding of
lenses
Ability to identify
relevant issues in the
case study.
Demonstrates
understanding of the
lenses and their key
components relevant
to the business
context, including
change over time and
connections to other
lenses.
40% Fails to identify or unclear
identification of the issues
in the case study using the
lenses.
Does not mention any
course concepts. Or
mentioned minimally.
Demonstrates inadequate
knowledge and
understanding of the
connections between these
lenses; no or minimal
reference to connections to
other lenses. Offers
minimal or no insight into
changes over time within
each lens and fails to
integrate them effectively.
Identifies some key issues
in the case study through
the lenses, but with limited
depth or accuracy.
Identifies some relevant
course concepts relate to
the identified issues.
Shows a basic but
adequate understanding of
the connections between
these lenses. Attempts to
address changes over time
within each lens but may
lack comprehensive
integration.
Identifies main issues in the
case study through the
lenses with a reasonable
level of understanding.
Identifies relevant course
concepts that relate to the
issues identified.
Reference to the
connections to other lenses
is apparent but could be
more developed,
demonstrating a sound
understanding of their
application. Considers
changes over time within
each lens and attempts to
integrate them to provide
valuable insights.
Demonstrates a thorough
grasp of the case study,
identifying the issues in the
case study through the
lenses with a strong level of
understanding.
Identifies relevant and
advanced course concepts
that relate to the issues
identified.
Presents clear connections
between these lenses,
demonstrating a strong
understanding of their
application. Considers
changes over time within
each lens and effectively
integrates them to offer
nuanced insights into the
case study.
Demonstrates an
exceptional ability to
identify and comprehend
the issues in the case study
using the lenses. Thorough
knowledge with exceptional
breadth and depth of
understanding of the
lenses.
Identifies relevant and
advanced course concepts
that relate to the issues
identified.
Provides insightful
connections between these
lenses, showcasing a deep
understanding of their
interplay. Change over time
within each lens is
effectively integrated to
reveal comprehensive
insights into the case
study's complexity.
Analysis, Integration
and Synthesis
Analyse the issues
using the concepts and
tools from the course
and relate them to the
client organisation;
Identifying current and
emerging trends;
The Report
successfully brings
together the lenses to
provide an overview of
the business
environment in
Chmawawa for the
client organisation.
40% Limited or no constructive
analysis of issues and data.
Little to no demonstrated
understanding of course
concepts.
No or generic issues,
trends are identified.
Inadequate integration and
synthesis of the report. No
connection made between
the lenses or basis for an
overview.
Adequate analysis of the
issues and data within the
organisational context,
primarily descriptive with
some analysis.
Demonstrates a basic
understanding of course
concepts, though lacking
depth in application.
Basic identification of
relevant issues and some
awareness of current and
emerging trends, with
limited connections to
theoretical concepts and
supporting evidence.
Moderate integration and
synthesis of different
perspectives, though
lacking depth or clarity.
Good analysis of the issues
and data to the
organisational context with
a mixture of description and
analysis.
Shows some
understanding of the
course concepts and
attempts to apply them to
help explain the issues.
The relevant issues,
current and emerging
trends are identified, with
partial links to theoretical
concepts and supporting
evidence.
Good integration and
synthesis of the different
lenses.
Very good analysis of the
issues and data to the
organisational context and
is mainly analytical.
Demonstrated
understanding of the
course concepts for each
lens, applying this
understanding to explain
the issues identified.
The issues, current and
emerging trends identified
are relevant to analysis and
well supported with
appropriate links to
theoretical concepts
showing evidence through
relevant support.
Coherent integration and
synthesis of the different
lenses.
Outstanding analysis of the
issues and data to the
organisational context and
is analytical in nature.
Demonstrated and
insightful understanding of
the course concepts for
each lens, applying this
understanding to explain
the issues identified.
The issues, current and
emerging trends identified
are specific, insightful, and
strongly linked to evidence
and highly appropriate links
to theoretical concepts
showing evidence through
relevant support.
Coherent integration and
insightful synthesis of the
different lenses.
Report Presentation
Professional writing
and academic
standards of
presentation, presents
text professionally and
references sources
accurately
10% The written presentation of
the report is inadequate
and reflects little
understanding of academic
standards of presentation;
materials difficult to read,
contains multiple errors,
incorrect referencing, poor
structure.
Pin-point referencing is
absent or falsified.
Does not follow formatting
instructions.
The report is presented
clearly but does not always
reflect academic standards
and conventions.
Structure is generally clear
and logical.
References are supplied in-
text and reference list but
with errors of style.
Application is incorrect with
some points remaining
unreferenced/unsupported.
Formatting according to
instructions but with errors.
Adequate presentation with
an understanding of
academic standards and
conventions.
Structure is generally clear,
logical.
Format is used to aid the
audience including style
and content are mostly
consistent.
The Harvard style is used
throughout in-text and
reference list with only
minor errors.
Formatting according to
instructions.
Well-presented report
reflecting a thorough
understanding of academic
standards and conventions.
Structure is clear, logical
and assists comprehension
and insight with seamless
integration of sections.
Both in-text and reference
list are consistent Harvard
style.
Formatting according to
instructions.
Excellent presentation
reflecting a high level of
understanding of academic
standards and conventions.
Structure is clear, logical
and assists comprehension
and insight with seamless
integration of sections and
sources.
Both in-text and the
reference list are consistent
Harvard style.
Formatting according to
instructions.
Written
Communication
Communicates clearly
and concisely
10% The communication is
unclear. Information is
disorganised and lacks
coherence.
Very poor grammar,
spelling and punctuation.
Structure is unclear,
illogical, or inconsistent.
Poor paragraph structure.
Fails to adhere to word limit
guidelines.
The communication lacks
clarity and conciseness.
Sentences are clear and
complete.
Some grammatical errors.
Structure is clear but not
consistent.
Poor paragraph structure.
Adheres to word limit
guidelines.
The communication is
moderately clear and fairly
concise. Information is
presentation with moderate
logical coherence.
Sentences are mostly well-
constructed.
Minor grammatical errors.
Structure is clear and
mostly consistent.
Some paragraph structure
problems.
Adheres to word limit
guidelines.
The communication is clear
and concise. Information is
presented logically and
coherently. Sentences are
well constructed.
Free of grammatical errors.
Structure is clear, logical
and consistent.
Well-developed
paragraphs.
Adheres to word limit
guidelines.
The communication is
exceptionally clear and
concise. Information is
presented logically and
coherently. Sentences are
well constructed.
Free of grammatical errors.
Structure is clear, logical
and consistent.
Clear and well-developed
paragraphs.
Adheres to word limit
guidelines.
