INDIVIDUAL ASSIGNMENT BRIEF

Module Code MMBB7006M Module Joel Tiphonnet

Tutor

Module Title Business Development and Value Creation

Level 7 Credit 20

Value of

Module

Assessment Report

Task

Word Count 3500

Assessment 1 of 1 Weighting 100%

No

Type of Report

Submission

Method of The report should be uploaded to TurnitIn

Submission

Publication

Date March 11, 2024

Due Date May 3, 2024

Expected May 24, 2024

Feedback This will normally be 15 working days from the date of submission

Date (excludes weekends and University closure days), or 20 working days for

dissertations

Format of Written Feedback on TurnitIn

Feedback

Learning Outcomes

Upon successful completion of the module students will be able to:

1. Demonstrate an understanding of the running of a business venture.

2. Apply key entrepreneurship and small business theories and principles.

3. Critically examine how entrepreneurs manage networks and relationships.

4. Identify sources of finance for developing a business and how to manage risk.

YSJU_Business School_MBA Programme_MMBB06 Business Development and Value Creation_2020-2021

Assignment Description

Demonstrate an understanding of entrepreneurship and running a small business venture.

The report will be developed in a business plan format and develop each section required for

successfully setting up a small new venture. The business plan must define and demonstrate the

application of key theory such as:

• Innovation

• Entrepreneurialism/Intrapreneurship/Social Entrepreneurship

• Business modelling

• Market/industry analysis such as Porters Five Forces, PESTEL, Social, Human and Financial

Capital

• Marketing principals

• Sustainability

The business plan should include key headings:

• Executive summary

• Business description – typology, geographical reach etc.

• Product/service description – innovative, look feel, functionality

• Market analysis – industry analysis, competitor and customer analysis

• Marketing strategy – how are you going to attract customers, vision and mission

statements

• Operations and logistics – what and who do you need to deliver your business, due

diligence, risk management

• Financial forecast (cash flow statement and cash flow forecast)

• Key Milestones

Additional Information

Assessment Regulations

YSJU_Business School_MBA Programme_MMBB06 Business Development and Value Creation_2020-2021

• Your attention is drawn to the University policy on cheating and plagiarism. Penalties will

be applied where a student is found guilty of academic misconduct, including termination

of programme (Policy link).

• You are required to keep to the word limit set for an assessment and to note that you may

be subject to penalty if you exceed that limit. (Policy link). You are required to provide an

accurate word count on the cover sheet for each piece of work you submit.

• For late or non-submission of work by the published deadline or an approved extended

deadline, a mark of 0NS will be recorded. Where a re-assessment opportunity exists, a

Please note that grades remain unconfirmed until they have been considered at a Subject

Assessment Panel (SAP), and recommended by the SAP to the University Board of

Examiners for Progress and Award. Confirmed marks will be made available via eVision,

after the Board of Examiners meeting.

The Generic Assessment Descriptors follow. Programme teams should delete any

GADs that are irrelevant to this assignment.[Remove this text before issuing the

feedback to students

YSJU_Business School_MBA Programme_MMBB06 Business Development and Value Creation_2020-2021

York St John University Generic Assessment Descriptors (post-graduate taught programmes) with summary descriptor of learning at Level 7 [Master:

PGT(7)_GAD1819]

PASS GRADES FAIL GRADES

(100-85) (84 - 70) (69 - 60) (59 - 50) (49 - 40) (39 - 20) (19 - 0)

Overarching indicators: All learning All learning All learning All learning One or more of the learning A significant proportion Most of the learning

outcomes/assessment outcomes/assessment criteria outcomes/assessment outcomes/assessment outcomes/assessment criteria of the learning outcomes/assessme

criteria have been achieved have been achieved to a high criteria have been met criteria have been met. have not been met. outcomes/assessment nt criteria have not

to an exceptionally high standard, and many at an fully, at a good or very criteria have not been been met.

level, beyond that expected exceptionally high level. good standard. met.

at Level 7, with features

consistent with Level 8

(doctoral study).

SUMMARY DESCRIPTOR: Learning accredited at Level 7 (Master’s) will reflect the ability to display mastery of a complex and specialised area of knowledge and skills, employing

advanced skills to conduct research or advanced technical/professional activity, accepting accountability for related decision-making, including use of supervision.

Assessment criteria General characteristics

Subject knowledge & Exceptional subject Comprehensive subject Detailed subject Broad subject knowledge Reproduction of taught Insufficient evidence of Little or no evidence

understanding knowledge and conceptual knowledge and conceptual knowledge and conceptual and conceptual content and/or tendency to knowledge and of knowledge and

understanding at the understanding, informed by understanding understanding, describe or report facts rather understanding of the understanding of

forefront of the discipline. recent developments in the demonstrating purposeful demonstrating directed than demonstrate complex subject and its the subject and its

PLO(s): Authoritative approach to discipline, demonstrating reading/research. reading/research. Some ideas. Any errors or underlying concepts. underlying

complexity. reading/research at significant Developing awareness of awareness of complexity. misconceptions are concepts.

depth/breadth. Informed & complexity. outweighed by the overall

confident approach to degree of knowledge &

complexity. understanding demonstrated.

Higher cognitive skills & Rigorous and sustained Strong and sustained criticality Detailed criticality and General criticality and Limited criticality and Mainly descriptive Little or no evidence

originality criticality, independent and independent evidence of independent some evidence of independent thought, leading and/or inadequately of criticality and

thinking and original insight; thinking/original insight; thinking/original insight; independent thinking; to conclusions and/or supported conclusions independence of

PLO(s):

convincing conclusions persuasive conclusions and/or logical and sustained logical conclusions and/or application to practice that is and/or application to thought.

and/or application to application to practice. conclusions and/or application to practice. poorly supported. practice.

practice. application to practice.

Advanced technical, Exceptional demonstration Purposeful, systematic and Purposeful, systematic and Skilled demonstration of Developing expertise. Limited demonstration Little or no

professional and/or of advanced technical, sophisticated demonstration of skilled demonstration of advanced technical, Inconsistent demonstration of of advanced technical, demonstration of

research expertise professional and/or research advanced technical, advanced technical, professional and/or advanced technical, professional and/or advanced technical,

expertise. Innovative. Work professional and/or research professional and/or research expertise. professional and/or research research conduct. professional and/or

PLO(s):

may challenge the existing expertise. research expertise. conduct. research conduct.

boundaries of knowledge

and/or practice.

Written and/or oral Professional, Professional and fluent Fluent and coherent Mostly fluent and Communication that is difficult Limited clarity and/or Highly limited clarity

communication [e.g. of sophisticated/innovative communication, that holds the communication, which coherent communication; to follow at times because of structure in and/or structure in

information, results of communication, with attention of its demonstrates consistent demonstration of poor clarity/structure; communication, and/or written and/or oral

exceptional clarity and/or reader/audience throughout and accurate academic appropriate academic inconsistent demonstration of inadequate communication.

research, ideas, concepts

audience-engagement, and and which demonstrates conventions. conventions, which may academic conventions. demonstration of Inadequate

and arguments etc] and

exemplary academic academic conventions that are include some errors or academic conventions. demonstration of

adherence to academic

conventions. accurate and relevant to the inconsistencies. academic

conventions level of study/beyond. conventions.

PLO(s):

YSJU_Business School_MBA Programme_MMBB06 Business Development and Value Creation_2020-2021