FinTech SWOT Guidelines -CASE7 / CASE8

Conducting a SWOT analysis for a Fintech case study involves assessing the company's Strengths,

Weaknesses, Opportunities, and Threats. Begin by evaluating internal factors (Strengths and

Weaknesses) and external factors (Opportunities and Threats). Utilize financial data, market outlook, and

industry insights provided by the case study to inform your analysis. Brainstorm with your group members

to gain diverse perspectives. Identify key trends, competitive advantages, operational challenges, and

regulatory influences regarding technologies that are specific to the banking and finance sector.

The following table provides a general example that could help identify components with your SWOT

Submission Structure and framework:

Strengths Weaknesses Opportunities Threats

• Technology and • Regulatory • Market Growth • Competition

Innovation Challenges • Partnerships • Cybersecurity

• Expertise • Technological • New Risks

• Product Vulnerabilities Technologies • Regulatory

Portfolio • Market Share • Regulatory Risks

• User Base • Customer Changes • Economic

• Financial Support • Consumer Downturn

Resources • Financial Trends • Technological

Constraints Obsolescence

Submission Instruction and Format:

Prioritise and develop an action plan - Individual submission (900 words- excluding

bibliography and cover page)

The preferred format of presenting your findings is “Table”. See an example at the end of this

document.

Once the SWOT analysis is complete, identify the key areas that need attention and develop an action

plan to address them. This could include steps such as:

● Prioritize Objectives: Start by categorizing SWOT findings into strategic objectives. Focus on

addressing Weaknesses and leveraging Strengths, while capitalizing on Opportunities and

mitigating Threats.

● Develop Strategies: Formulate detailed action plans and strategies for each goal. Consider

timelines, responsibilities, and financial and non-financial performance indicators to measure

progress.

Higher quality submissions will include a minimum of two scholarly references in the action plan to

support best practices suggested in the plan.

Format • Pdf or word document.

• Cover page with your name, student ID, word count, Case Study title.

• Double spacing, Time New Roman(font)

• Exclude bibliography and cover page before the word count.

Submission • Via Moodle Assignment Submission.

Late Penalties • 10% deduction per calendar day or part thereof for up to two days.

• Submissions more than 2 calendar days after the due date will receive a mark

of zero (0) and may not receive assessment feedback(except those with

approved SC)

Feedback • Feedback will be provided on student work via: general cohort performance,

rubric, specific student feedback ten working days post submission

Due Date • Check moodle page for information

Below is a suggested outline for your Case Submission(Fintech)

I. Introduction (100 words)

● Briefly explain the purpose of the action plan.

● Provide an overview of the company's current situation as informed by the SWOT analysis.

II. Key Priorities Identification (200 words)( Can go into the table)

● Highlight the key areas of importance or concern derived from the SWOT analysis.

III. Action Plan Development (500 words) ( Can go into the table)

IV. Conclusion (100 words)

● Recap the action plan's key points and describe the expected outcomes if the plan is executed

effectively.

Example of a Table:

Identified Action Plan

Strength 1.

2.

If more…

Weakness 1.

2.

If more…

Opportunities 1.

2.

If more…

Threats 1.

2.

If more…

Learning Objectives HD (80-100%) DN (70-79%) CR (65-74%) P (50-59%) Fail (0-49%)

& Criteria Demonstration of extended Demonstration of extended Demonstration of Demonstration of Lack of satisfactory

knowledge, skills and knowledge, skills and fundamental knowledge, fundamental knowledge, demonstration of

attributes at an attributes at a superior level, skills and attributes at a skills and attributes at a fundamental knowledge,

exceptional level, showing fluency and proficient level, showing satisfactory level. skills and expected

showing fluency, emerging originality and fluency in concepts. attributes.

originality and integration integration of concepts.

of concepts

Evaluation of a - Comprehensive and well- - Thorough and structured - Systematic and structured - Basic SWOT analysis, with - Poor or no SWOT analysis,

comprehensive and structured SWOT analysis, SWOT analysis, SWOT analysis, minimal coverage of lacking identification or

well-structured addressing all relevant addressing most relevant addressing some relevant strengths, weaknesses, analysis of strengths,

SWOT analysis. strengths, weaknesses, strengths, weaknesses, strengths, weaknesses, opportunities, and threats. weaknesses, opportunities,

opportunities, and threats. opportunities, and threats. opportunities, and threats. - Demonstrates an adequate and threats.

(Prioritisation within - Demonstrates a - Demonstrates a good - Demonstrates a solid understanding of identifying- Demonstrates little to no

the SWOT analysis). comprehensive depth and grasp of identifying and understanding of identifying and analysing key factors understanding of identifying

insight in identifying and analysing key factors for and analysing key factors for case study. and analysing key factors

30 Marks analysing key factors for case study. for case study. for case study.

case study.

Synthesis: - Exceptional - Strong understanding - Good understanding and - Basic understanding and - Poor or no understanding

Application of finance understanding and and application of application of relevant application of relevant and application of

concepts and application of relevant relevant finance concepts finance concepts and finance concepts and relevant finance concepts

theories related to finance concepts and and theories to the case theories to the case theories to the case and theories to the case

fintech to case study. theories to the case studies. studies. studies. studies.

studies. - Demonstrates thorough - Demonstrates competent - Demonstrates basic - Demonstrates little to no

20 Marks - Demonstrates deep analysis of the case analysis of the case analysis of the case analysis of the case

insight and analysis of study, revealing a solid study, revealing a study, revealing a study, revealing a lack of

the case study, revealing understanding of the satisfactory minimal understanding of understanding of the

a comprehensive subject matter. understanding of the the subject matter. subject matter.

understanding of the subject matter.

subject matter. -

Evaluation: - Exceptional evaluation of - Strong evaluation of - Good evaluation of - Basic evaluation of - Poor or no evaluation of

Evaluation of complex problems, complex problems, complex problems, complex problems, with complex problems,

complex problems identifying underlying identifying most identifying some minimal identification of lacking identification or

and formulation of a issues and their underlying issues and underlying issues and underlying issues and analysis of underlying

plan of action based implications for the case their implications for the their implications for the their implications for the issues and their

on evidence-based study. case study. case study. case study. implications for the case

best practices and - Comprehensive plan of - Well-developed plan of - Satisfactory plan of - Basic plan of action study.

ethics. action based on action based on action based on based on evidence- - Insufficient or lack of a

evidence-based best evidence-based best evidence-based best based best practices and plan of action based on

40 Marks practices and ethics, practices and ethics, practices and ethics, ethics, demonstrating a evidence-based best

demonstrating a deep demonstrating a solid demonstrating a basic rudimentary practices and ethics,

understanding of the understanding of the understanding of the understanding of the demonstrating little to no

subject matter. subject matter. subject matter. subject matter. understanding of the

- subject matter.

Communication: - Exceptionally - Highly professional and - Professional and - Satisfactory presentation - Unprofessional or non

Presents the plan of professional and persuasive presentation somewhat persuasive of the plan of action, but persuasive presentation

action in a persuasive presentation of the plan of action. presentation of the plan may lack some of the plan of action.

professional and of the plan of action. - Mostly appropriate tone of action. persuasiveness. - Inappropriate tone or

persuasive manner, - Consistently appropriate and language, with - Generally appropriate - Acceptable tone and language, frequent

using appropriate tone and language, with accurate terminology and tone and language, with language, with some lapses in terminology, or

tone and language. precise terminology and good communication occasional minor lapses lapses in terminology or poor communication

strong communication skills. in terminology or communication skills. skills.

skills. - Engages the audience communication skills. - Adequately conveys the - Fails to effectively convey

- Engages and convinces with a well-structured - Maintains the audience's argument and rationale, the argument and

10 Marks the audience with a argument and clear interest with a reasonably but may struggle to fully rationale, and does not

compelling argument and rationale. structured argument and engage the audience. engage the audience.

clear rationale. rationale.