MISSION D’ENTREPRISE
Livrable 1 Problematique et methodology
L’équipe de SEAFOODIA
WANG YUEYAO LIU LANGZHUO SONG YUZHE
LONG TIAN LIU ZITONG QU ZIQING
05 FEBRUARY 2024
About Company: SEAFOODIA
Seafoodia is specialized in the distribution &
sales of quality seafood products worldwide
since 1996.
It offers healthy and sustainable food
products from both land and sea.
FOODIA
Foodia is the new digital service,
that will provide a marketplace
to buy foods easily, in full
transparence and with a strong
RSE approach
CSR Philosophy
IT Development Emphasis
Internal
advantages
Positive Growth in 2023
Global Expansion
Strategic Partnerships
Environmental Sustainability
Measures
Some issues surrounding Latin
American and African suppliers
Fruit type understand Foodia's product diversity and how it meets market
demand
Identify Foodia's main suppliers in Latin America and Africa,
main suppliers
analyze the size and market share of these suppliers.
Clarify the scope of Foodia's importing countries and understand how
Importing country
their geopolitical, economic, and environmental factors affect the
supply chain.
Identify challenges in logistics, quality control, supply chain
Problems encountered
disruptions, legal compliance, and tariffs, and conduct risk
in imports
prediction and control.
Based on problem analysis, propose improvement
place needs to be improved
suggestions
Market scale
Demand-side:
Determine the target market
European market Identifying opportunities for expansion
and development
Competitive landscape
Market saturation and potential risks
：
Main products in the market
The wholesale trade of fruit and Market demand
vegetables covers three main
types of products: fruits (basic, Market demand determines the market
summer, exotic, etc.), size of Foodia.
vegetables (basic, winter or
other) and potatoes (at firm Factors:
flesh, with “melting” flesh and The economic and financial situation of
other types such as Bintje). households
Household demand for fresh fruits and
vegetables
The dynamics of demand from the RHF
Foreign demand
Competition from substitutes
The evolution of traders’ selling prices
The evolution of traders’ offerings
Market price
The price is influenced by many factors: the price of raw
materials, transportation costs, etc.
Tendency for prices to rise
Target customers
Three main customer:
- Large-scale distribution players capture 66% of sales of fresh fruit
and vegetables.
- Alternative or retail channels (markets, greengrocers, etc.) which
represent more than 25% of the customers of companies in the
sector.
- Out-of-home catering (traditional catering and collective catering in
the lead) accounts for almost 8%.
B2B platform
Analysing European demand for B2B Analyzing FOODIA's B2B platforms
Analysing European demand for B2B is a A study on FOODIA's B2B operations, platform
comprehensive review of market trends and features, and position in the food industry. Serving
business expectations that helps B2B platforms to producers, distributors, and retailers, the platform
better understand and meet the diverse needs of offers innovative food supply chain solutions,
European businesses. It involves examining the encompassing aspects like UI and payment
characteristics, trends and needs of businesses in systems.
the European market.
Analyzing existing or potential customers
Suggestions B2B platforms
(stake holders)
Suggestions from various areas (technology, UX,
Existing/potential B2B customers are crucial marketing, partnerships, etc.) include gaining deeper
stakeholders for B2B platform development. Their customer insights, fostering partnerships, enhancing
needs, feedback, and engagement directly influence platform sustainability, and driving innovation and
platform success. Close interaction and cooperation technology. These efforts help platforms adapt to
with customers aid adaptation to market changes, market changes, meet customer needs, and
enhance service quality, and stand out in a competitive strengthen their position in the competitive B2B
market. market.
Mission & Key points
Main research tasks Key points of the mission
The business model of B2B platform is
still to be evaluate and to be finalized
1. Vegetable and fruit market size
according to what the partners are
in Europe (produits, demand,
looking for. We want to be sure that
price…)
our customers can find on the
2. Analyses of the supply side
platform what they look for and we
want to make sure that our suppliers (countries, suppliers)
can find as well on the platform what 3. Analyses of the demand side
they look for. So, the final mission is to
(countries, buyer companies)
find the new customers, new
4. Analysis of relevant
suppliers, new partners to develop
stakeholders and partners and
business with them to start having a
their needs
trading relationship, based on the
5. Advice for B2B platforms
Market Survey on fruits and
vegetables in Europe coming from
LATAM and Africa.
The methodology
Primary Research
Conduct face-to-face or remote interviews or questionnaires to communicate directly with existing or potential relevant stakeholders.
Use the interviews to understand their needs, expectations, and experiences with the B2B platform.
Desk research
Define research Gather Secondary Organize and categorise
objectives Information information
Define the objectives and Search and gather secondary Organise the collected information
questions of the research. information related to the FOODIA into an organised structure,
Understand the supply-side Europe market, including but not categorise and summarise it. Create
and demand-side markets limited to literature, reports, a clear framework so that you can
for FOODIA to ensure that the statistics, news articles, industry better understand and compare
research is well directed. analyses and market research. information from different sources.
The methodology
SUPPLY-SIDE ANALYSES (LATIN AMERICA AND AFRICA)
Gain insights into the characteristics, trends, and key factors of the supply side market
by taking a comprehensive look at the market for suppliers offering products or
services. The supply side market size and growth trends are analysed to understand
the supply and demand and competitive landscape of the market.
LDEMAND SIDE ANALYSIS (EUROPE)
Gain an in-depth understanding of the potential customer base for a product or
service and their needs, preferences, buying behaviour and other key factors. Through
in-depth profiling of customer groups, the aim is to gain a comprehensive
understanding of their needs, behavioural patterns and market conditions.
MARKET ANALYSIS MODEL
Through the use of analytical models (SWOT, PESTEL, POTER,4P ......), companies are able
to grasp the internal and external environment of the market more comprehensively
and accurately judge the opportunities and challenges of the market. This helps
companies to formulate more forward-looking and feasible strategic plans and
ultimately achieve more sustainable business success.
The methodology
Analyses and Advices
Analysing the basic characteristics of B2B
01
platforms in Europe
Collect relevant data. This can include information on the platform's functional features,
user experience, technical architecture, market share, customer feedback, etc. Sources
such as publicly available data, industry reports, and user reviews can be utilized.
Understanding B2B platforms of similar
02
competitors
Select platforms that are similar or competitors to your own B2B platform for comparison.
Ensure that these platforms are similar in terms of business model, size and target market
to obtain more targeted data.
03 Consideration of stakeholder needs
Understanding stakeholder needs regarding B2B through interviews and questionnaires in primary researches.
04 Develop an improvement plan
Based on the results of the analysis, develop an improvement plan. This may include technology upgrades, improved user
experience, enhanced marketing, etc.
Timetable
THANK YOU
T a s t e a B e t t e T r a d e
P R E S E N T A T I O N
P R O B L E M A T I Q U E E T
M E T H O D O L O G Y
