FacultyofFineArtsandMusic
UndergraduateLevel2Subject
(MUSI20206)–TheBusinessofMusic
CreditPoints12.50
Theinformationinthissubjectoutlineiscorrectatthetimeofprintingbutmaybesubjectto
amendment.
Subjectdelivery
24contacthourscomprisingofone2-hourlectureperweek.
ModeofDelivery:online
ThissubjectwillusetheLMS/CANVASsystemwhererecordedlectures,lecturenotes,quizzes,
resourcesandinformationwillbepostedregularlytosupplementonlinedelivery.
https://canvas.lms.unimelb.edu.au
Contactdetails
SubjectContact:[email protected]
Lecturer/Teacher/Tutorcontacts:
TheBusinessofMusicOverview
Thissubjectintroducesthebusinesspracticesofthemusicindustry.
Aspectsofcopyright,marketing,law,management,contracts,sales,distribution,ownership,
andmerchandisingwillbeexaminedinrelationtoareassuchastouring,recordingdeals,digital
streaming,liveperformance,musicplacementinfilm,TV,sportandadvertising,videoclipsand
videogames.Thissubjectisdeliveredonlineasalecturefeaturinghigh-levelmusicindustry
guestsilluminatingthefundamentalsofthemusicindustry.
Eachlecturewillbeassessedbyweeklyonlinequizzesandstudentswillselectonetopicfor
specialisationforthefinalassignment.
Intendedlearningoutcomes
Oncompletionofthissubject,studentsshouldbeableto:
-articulatetherelationshipbetweenmusiccreationandcommercialisation;
-identifyandcontextualisekeyelementsofthemusicindustry;
-criticallyanalysevariousexamplesofmusicbusinesspractice.
Genericskills
Onsuccessfulcompletionofthissubject,studentsshouldhavedeveloped:
-skillsinaccessingcurrentmusicindustryresearchfrominternationaldatabases,web
sites,journalsandtexts;
-theabilitytoanalyseandcritiquecreativeandcommercialmusicprojects;
-high-levelconceptualandappliedskills.
Assessment
DescriptionTimingPercentage
10Web-basedquizzesof6minuteseach
-1400words(equivalent)
Throughoutthe
teachingperiod
40%
Writtenassignment
-2400words
Duringthe
assessment
period
60%
Hurdlerequirement:Studentsmustsubmitall
elementsoftheassessmenttobeeligiblefora
passinthissubject.Tomeetthishurdle
requirement,eachsubmittedassessmentmustbe
completeandconstituteagenuineattemptto
addresstherequirementsofthetask.Submitting
N/A
onlypartofanassessment(e.g.onlythetitle
page)oranassessmentonanirrelevanttopicwill
notmeetthishurdlerequirement.
------------------------------
Gradingscheme
Forafulllistofgradingandresultscodes,seetheUniversity’sAssessmentandResultsPolicy.
Extensions
UnderStatute12.4,applicationsforextensionswillgenerallybeconsideredonlyonmedicalor
otherseriousgrounds.Applicationsmadeonthegroundsofworkload,externalcommitments,
crashedcomputers,etc.,willnotbeapproved.Anyapplicationforanextensionoftheduedate
foranassignmentshouldbecompletedontheextensionformavailablefrom:
http://www.formstack.com/forms/?1546441-0yZAmA7MKUandsubmittedtotheFacultyOffice
atleastthreedaysbeforetheduedateoftheassignment.Medicalcertificatesorother
supportingdocumentationmustbeincludedwithyourapplicationform.Youwillbenotifiedvia
yourUniversityemailaccountwithin36hoursoftheoutcomeofyourapplication.Untilyouhave
beenadvisedoftheoutcome,youshouldassumethatyourapplicationhasnotbeensuccessful.
Ifyourapplicationforanextensionissuccessful,submityourassignmentbythenew
submissiondate.
AcademicIntegrity
AcademicMisconduct:
“Theworkofeachindividualreflectsontheacademicandprofessionalstandingofthe
Universityasaninstitutionthatupholdsethicalpracticeinresearch,learning,andteaching.
Academicworksubmittedforassessmentorpublicationmustbetheoriginalworkoftheauthor
orauthors.Iftheideasorwordsofothershavebeendrawnupon,thismustbethoroughlyand
clearlyacknowledgedusingagreedscholarlyconventions”
ProfessorRichardJames,DeputyVice-ChancellorandDeputyProvost(Academicand
Undergraduate)
TheFacultyofFineArtsandMusicexpectsallstudentstoconductthemselvesinamannerthat
isfair,honestandconsistentwiththeprinciplesofacademicintegrity.
Theprinciplesrelatingtostudentacademicintegrityandhonestyareclearlydescribedwithinthe
followingresources:
-StudentAcademicIntegrityPolicy(MPF1310):https://policy.unimelb.edu.au/MPF1310
-AcademicBoardRegulation,Part8.Division2,Sections42and43–Studentacademic
misconduct&plagiarism:http://www.unimelb.edu.au/governance/statutes
PlagiarismandCollusion:
Additionalresourcesspecificallyrelatingtoplagiarismandcollusioninclude:
-TheAcademicIntegrityModule(AIM),whichcanbeaccessedontheLMS:
https://lms.unimelb.edu.au/TheUniversityAcademicIntegritywebsite:
http://academicintegrity.unimelb.edu.au/
***************************************************************************
-ExtensionRequest–upto10days:https://www.formstack.com/forms/?1546441-
0yZAmA7MKU
-Specialconsiderationrequest–greaterthan10days:
https://students.unimelb.edu.au/your-course/manage-your-course/examsassessments-a
nd-results/special-consideration
***************************************************************************
THEBUSINESSOFMUSIC-SUBJECTSCHEDULESEMESTER12024
Lecturetime:Fridays2:15pm-4:15pm,Viawebinar.Awebinarlinkwillbeprovided
viatheAnnouncementsectiononCanvas.
NotethatalllectureswillbecapturedandavailableviatheLMS.In-person
attendanceisnotcompulsory.
WeekFridays:
2:15pm–
4:15pm
Topic
1March1
Introductiontotheliveandrecordedmusicindustries
2March8
Theroleofcopyrightintherecordedmusicindustry
3March15
Introductiontothebusinessesofmusicpublishingand
recordedmusic
4March22
Theevolutionoftherecordedmusicindustry
5March29
Theeconomicimpactofthedigitalevolutiononthe
businessofmusic
Universityholidayvideooflecturewillbeuploadedprior
tothisdate
UNIVERSITYBREAK
6April12
Musicmarketingtheoryandpractice
7April19
Representation-ArtistManagementandtheLawof
Agency
8April26
UnderstandingthebusinessofLiveMusic
9May3
ContractsintheMusicIndustry
10May10
TheChangingFaceoftheMusicIndustry
TBCGUESTDISCUSSION
11May17
EntrepreneurismintheMusicIndustry
TBCMAY17
1:00pm-
2:00pm
*priorto
lecture
Strategiesindevelopingthefinalessay:presentedby
AcademicSkillsandLibraryResearchsession
TBCWeek11TUTORIALSESSION–EssayDiscussion.Andrew
Watt
12May24
Thevital‘intangibles'oftheMusicIndustry
TBCWeek13Drop-InAcademicSkillssession
June3ESSAYSDUE
LinksforChicagoreferencingsystem:
Re:CITE–GuidetousingChicagostyle-
http://www.lib.unimelb.edu.au/recite/citations/chicago/generalNotes.html
(HaslinksforallformatsprovidingexamplesforFootnotesandBibliographies.)
SubjectGuide(TheseguidesincludeaTabforCiting–whichincludesalltheguidesandlinks
forVCAstudents)
ContemporaryMusic-http://unimelb.libguides.com/contemporarymusic
Requiredtexts
Therearenorequiredtextsforthissubject.
RecommendedReadings
Simpson,S&Munro,J2012,MusicBusiness,4thednOmnibusPress,London.
Bradec,J&Bradec,T2011,MusicMoneyandSuccess,7thednSchirmerTradeBooks,NY
Watt,A,2017,WelcomeToTheJungle–NavigatingtheMusicBusinessinAustralia,Music
BusinessEducation,Melbourne.
Byrne,D2012,HowMusicWorks,McSweeney’sBooks,USAHyatt,A,2013,CyberPRfor
Musicians,HuntercatPress,NY.
Anderton,C,Dubber,A&James,M2013,Understandingthemusicindustries,Sage
Publications,London.
Rutter,P2011,Themusicindustryhandbook,Routledge,Oxon[UK].
Gordon,S2011,Thefutureofthemusicbusiness,3rdedn,HalLeonardBooks,Milwaukee,WI
[USA]
Coupe,S2003,Thepromoters:theinsidestoryfromtheAustralianrockindustry,Hodder
Headline,Sydney.
Eliezer,C2007,Highvoltagerock‘n’roll:themoversandshakersintheAustralianrock
industry,OmnibusPress,Sydney.
Kusek,D&Leonhard,G2005,Thefutureofmusic:manifestoforthedigitalmusicrevolution,
BerkleePress,Boston,MA.
