SEMESTER 2 2023/24
Individual Report Brief
Module Code: MANG2096 Assessment: Individual Report Weighting: 70%
Module Title: The Lean Startup
Module Leader: David Baxter
Submission Due Date: @ 16:00 15
th
May 2024 Word Count/Duration: 2500 words
Method of
Submission:
Electronic via Blackboard Turnitin ONLY (You are not required to submit a hard copy)
(Please ensure that your name does not appear on any part of your work)
Any work submitted after 16:00 on the deadline date will be subject to the standard University late penalties (see
below), unless an extension has been granted, in writing by the Senior Tutor, in advance of the deadline.
University Working Days Late: Mark:
1
(final agreed mark) * 0.9
2
(final agreed mark) * 0.8
3
(final agreed mark) * 0.7
4
(final agreed mark) * 0.6
5
(final agreed mark) * 0.5
More than 5 0
This assessment relates to the following module learning outcomes:
A Knowledge and Understanding
Having successfully completed the module, you will
be able to demonstrate knowledge and
understanding of:
A1. The scientific method
A2. The Lean Startup methodology
B Subject Specific Intellectual and Research
Skills
Having successfully completed this module, you will
be able to:
B1. Apply the Lean Startup methodology
B2. Critically reflect on the value, suitability and
limits of the Lean Startup methodology
C Transferable and Generic Skills
Having successfully completed this module, you will
be able to:
C1. Work effectively in groups and recognise problems
associated with group working;
C2. Collect and critically evaluate qualitative and
quantitative information;
C3. Communicate ideas and arguments fluently and
effectively in a variety of written and spoken
formats;
C4. Use library and other resources effectively, and
apply bibliographical skills.
3
SEMESTER 2 2023/24
Individual Report Brief:
An individual report evaluating the Lean Startup methodology and the project
context
“Reflect critically on the Lean Startup methodology and your team’s use of it”
This individual assignment reflects on the application of the Lean Startup methodology by your
group. It demonstrates your knowledge of the Lean Startup methodology, and evaluates the skills
that you developed in applying it.
Your individual report should include the following content:
Executive Summary
Summarise the content of this report including the problem context, process, analysis, and your
evaluation of the Lean Startup methodology.
Part 1: The process (20%)
This section evaluates your knowledge of the Lean Startup methodology
• Describe the application of the Lean Startup methodology, including which tools and
techniques you applied. Use diagrams.
• Describe your individual role in the team process.
• How many interviews did you personally take part in? Refer to the detailed interview table
in the appendix (use dates, interview duration and generic roles, and not names).
Part 2: Your team’s analysis of the problem, and solution (30%)
• Present your analysis of the problem.
• Present a minimum viable product (MVP), representing the smallest group of features that
will work as a solution while still solving the problem and delivering value to the
beneficiaries.
• Present your final version of the business model canvas.
Part 3: Evaluating the Lean Startup methodology (30%)
• Reflect on the value and suitability of the Lean Startup methodology in your project
context, using suitable evidence from a range of sources including academic literature.
Part 4: Team working reflection (10%)
• Discuss your approach to team working.
• Discuss any team challenges encountered, and the actions taken.
Professional presentation of the report also attracts 10% of the marks.
Appendices (not included in the word count):
• Reference list
• Original challenge brief / problem statement
• Table detailing all interviews carried out by the team, indicating those where you were
present
SEMESTER 2 2023/24
Nature of Assessment: This is a SUMMATIVE ASSESSMENT. See ‘Weighting’ section above for the percentage that this
assignment counts towards your final module mark.
Word Limit: +/-10% either side of the word count (see above) is deemed to be acceptable. Any text that exceeds an
additional 10% will not attract any marks. The relevant word count includes items such as cover page, executive
summary, title page, table of contents, tables, figures, in-text citations and section headings, if used. The relevant word
count excludes your list of references and any appendices at the end of your coursework submission.
You should always include the word count (from Microsoft Word, not Turnitin), at the end of your coursework
submission, before your list of references.
Title/Cover Page: You must include a title/ cover page that includes: your Student ID, Module Code, Assignment Title,
Word Count. This assignment will be marked anonymously, please ensure that your name does not appear on any part
of your assignment.
References: You should use the Harvard style to reference your assignment. The library provide guidance on how to
reference in the Harvard style and this is available from: http://library.soton.ac.uk/sash/referencing
Submission Deadline: Please note that the submission deadline for Southampton Business School is 16.00 for ALL
assessments.
Turnitin Submission: The assignment MUST be submitted electronically via Turnitin, which is accessed via the
individual module on Blackboard. Further guidance on submitting assignments is available on the Blackboard support
pages.
It is important that you allow enough time prior to the submission deadline to ensure your submission is processed
on time as all late submissions are subject to a late penalty. We would recommend you allow 30 minutes to upload
your work and check the submission has been processed and is correct. Please make sure you submit to the correct
assignment link.
Email submission receipts are not currently supported with Turnitin Feedback Studio LTI integrations, however
following a submission, students are presented with a banner within their assignment dashboard that provides a link
to download a submission receipt. You can also access your assignment dashboard at any time to download a copy of
the submission receipt using the receipt icon. It is vital that you make a note of your Submission ID (Digital Receipt
Number). This is a unique receipt number for your submission, and is proof of successful submission. You may be
required to provide this number at a later date. We recommend that you take a screenshot of this page, or note the
number down on a piece of paper.
The last submission prior to the deadline will be treated as the final submission and will be the copy that is
assessed by the marker.
It is your responsibility to ensure that the version received by the deadline is the final version, resubmissions after
the deadline will not be accepted in any circumstances.
Important: If you have any problems during the submission process you should contact ServiceLine immediately by
email at [email protected] or by phone on +44 (0)23 8059 5656.
Late Penalties: Further information on penalties for work submitted after the deadline can be found here.
Special Considerations: If you believe that illness or other circumstances have adversely affected your academic
performance, information regarding the regulations governing Special Considerations can be accessed via the
Calendar: http://www.calendar.soton.ac.uk/sectionIV/special-considerations.html
SEMESTER 2 2023/24
Extension Requests: : Extension requests along with supporting evidence should be submitted to the Student Office
as soon as possible before the submission date. Information regarding the regulations governing extension requests
can be accessed via the Calendar: http://www.calendar.soton.ac.uk/sectionIV/special-considerations.html
Academic Integrity Policy: Please note that you can access Academic Integrity Guidance for Students via the Quality
Handbook: http://www.southampton.ac.uk/quality/assessment/academic_integrity.page?. Please note any
suspected cases of Academic Integrity will be notified to the Academic Integrity Officer for investigation.
Feedback: Southampton Business School is committed to providing feedback within 4 weeks (University working days).
Once the marks are released and you have received your feedback, you can meet with your Module Leader / Module
Lecturer / Personal Academic Tutor to discuss the feedback within 4 weeks from the release of marks date. Any
additional arrangements for feedback are listed in the Module Profile.
Student Support: Study skills and language support for Southampton Business School students is available at:
http://www.sbsaob.soton.ac.uk/study-skills-and-language-support/.
External Examiner:
External Examiner Comments:
Final Approval by External Examiner Date:
Module Leader Response to External Examiner:
(Please note these comments are REQUIRED and will be sent to the External Examiner)
