THE UNIVERSITY OF HONG KONG
HKU SPACE Community College
2023-24 Semester 2
Introduction to Marketing (CCBS4008)
INDIVIDUAL ASSIGNMENT (10%)
Imagine you are the marketing manager of a company launching a new series of
camping products. The company’s mission is to promote healthy and sustainable living
to their target customers. To be successful, you need to incorporate the concept of ESG
into your marketing strategies. Additionally, you are required to engage and build
profitable relationships with your customers.
Questions
1. Discuss ESG and how you would use the concept to market your products. (50%)
2. Discuss Customer Relationship Management and how you would build profitable
relationships with your customers. (50%)
Please refer to the submission guidelines on the next page,
Individual Assignment\2
Introduction to Marketing
HKU SPACE
SUBMISSION GUIDELINES
Format of your Submission
• Include a cover page with Student Name, Student ID, and Course Name.
• Answer the questions in an essay format with headings, paragraphs, and references.
• Word limit: no more than 1000 words for the whole essay excluding cover page and
references.
• Put down the word count at the end of your essay.
• Typewritten in Times New Roman or Arial, font size 12, 1.5 lines spacing on A4 paper.
Weight of this Assignment
• This assignment contributes 10% to your total course mark.
Due Date
• 3 March 2024
Submission method
• Upload your assignment on SOUL via Turnitin. Make sure you include appropriate
referencing to avoid plagiarism. (Similarity: no more than 15%)
Late Penalty
Unless with valid reasons, penalty will be applied for late submission as below:
Late by Penalty
1 calendar day (24 hours) Marks deducted by 20%
2 calendar days (48 hours) Marks deducted by 50%
3 calendar days (72 hours) or more Marks deducted by 100%
End
