Marking Criteria Group Assignment
Groups of 5 or 6
Word count: 1200 words
If you are conducting an Internal Analysis
Assignment Subsections | Allocated mark |
Introduction (15 marks) Approximately 200 words | - Small introduction about your company - 3 marks - Definition of Target market – 1 mark - Industry Definition – 1 mark - Assessment of performance – 10 marks |
Internal Analysis (70 marks) Approximately 1000 words | - Conduct a Value Chain analysis – 20 marks - Identify & justify your company’s Strategic Capabilities and value adding activities – 20 marks - Identify & solve your company’s weaknesses – 10 marks - Identify & justify your company’s internal competitive advantage – 20 marks |
Overall (15 marks) | - Presentation – 2 marks - structure of the assignment – 2 marks - correct use of Harvard Referencing system - 5 marks - appropriate and credible sources – 6 marks |
If you are conducting an External Analysis
Assignment Subsections | Allocated mark |
Introduction (15 marks) Approximately 200 words | - Small introduction about your company - 3 marks - Definition of Target market – 1 mark - Industry Definition – 1 mark - Assessment of performance – 10 marks |
External Analysis (70 marks) Approximately 1000 words | - Identify & justify the attractiveness of your industry – 20 marks - Identify & justify which of the 3 generic strategies your company and the competitors follow – 10 marks - Conduct a competitor analysis and critically analyse your findings – 20 marks - Conduct a macro-economic environment analysis and critically analyse your findings – 20 marks In all the above identify relevant opportunities & threats for your company (part of the critical discussion) |
Overall (15 marks) | - Presentation – 2 marks - Structure of the assignment – 2 marks - Correct use of Harvard referencing system - 5 marks - Appropriate and credible sources – 6 marks |
Marking Criteria Individual Assignment
Word count: 3.000 words
Assignment Subsections | Allocated mark |
Introduction (5 marks) Approximately 100-150 words | - Small introduction about your company -1 mark - Target market – 1 mark - Industry Definition – 1 mark - Assessment of performance -2 marks |
Internal Analysis (20 marks) Approximately 500-600 words | - Identify & justify your company’s Strategic Capabilities and value adding activities – 7 marks - Identify & justify your company’s internal competitive advantage – 8 marks - Identify & solve your company’s weaknesses – 5 marks |
External Analysis (20 marks) Approximately 500-600 words | - Identify & justify the attractiveness of your industry – 7 marks - Conduct a competitor analysis and critically analyse your findings – 6 marks - Conduct a macro-economic environment analysis and critically analyse your findings – 7 marks In all the above identify relevant opportunities & threats for your company (part of the critical discussion) |
SWOT (5 marks) Approximately 100-150 words | - Develop a SWOT analysis |
Identification & discussion of future strategic options available to your company (30 marks) Approximately 1000-1100 words | - Identify tactics for your company (appropriate use of TOWS– 5 marks - Position your tactics against the appropriate strategic direction (appropriate use of ANSOFF) – 5 marks - Critical discussion of 2 strategies and corresponding tactic(s) – 20 marks |
Evaluation of future strategic options and recommendation of a future strategic direction (15marks) Approximately 500-600 words | - Evaluate the 2 strategies and corresponding tactic(s) and identify the one strategy your organisation has to implement in the future (appropriate use of SAFe criteria orother relevant tool/narrative discussion) – 15 marks |
Overall (5 marks) | - Presentation – 1 marks - Structure of the assignment – 1 marks - Correct referencing - 1 marks - Appropriate and credible sources – 2 marks |
