程序代写案例-BADM 4801 -

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BADM 4801 -- Strategic Management Study Guide
[This should be used as a guide of key concepts in the class – use detailed slides and notes you
have taken throughout the semester to supplement the detail]

Concepts & Frameworks:
Strategy:
• Strategy Evaluation & Identification
o Porter’s What is Strategy (variety, access, needs-based)
o Strategy Framework (G/S/CA/L)
o Mission Statement vs. Strategy
• Competitive Advantage
o Position vs. capability-based advantage
o Sustainability of each (e.g., causal ambiguity, complexity, barriers)
o VRIO framework
o Resource-Based View of firm
o Cost-quality framework

Structure:
• ARC analysis – Architecture, Routines, Culture
o Coordination/incentive problems
o Different ways of organizing – centralization/decentralization;
functional/divisional forms; specialization/integration; horizontal linkages
o Exploiter-explorer framework
o Coupling, organizational slack

Environment:
• Industry analysis – Porter’s Five Forces
o Value Chain
o Porters framework
o Know each force & be able to assess high/moderate/low

Other Topics:
• Corporate Strategy – diversification
o Related/Unrelated diversification
o Decision logic/traps/how to add value on diversifying
• International Strategy – diversification
o What is similar/different about international diversification vs. corporate
diversification
o Better off and ownership test
o 3 types of strategies – Adaptation (Heterogeniety); Aggregation (Scale); Arbitrage
(Volatility)
o Organizational Structure that best supports each
o Geographic focus vs. global efficiency
• Strategic Leadership/Organizational change
• Non-profit Strategy

Cases/Industries/Firms Discussed in Class:
• McDonald’s (video case)
• JetBlue
• Enterprise Rent-a-Car
• Apple Computer
• Trader Joe’s
• Mac Team (video case)
• Lobster Fishing (in class)
• Cola Wars/CSD
• American Imports
• Ogilvy & Mather Worldwide
• Sodexo
• Jollibee (in class)
• KFC – U.S., Japan, China
• Cycle for Survival



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