Faculty of Information Technology FIT5122 Professional Practice Assignment 4 – Business Report Individual Submission: Please submit your report to Moodle. Value: The assignment is worth 15% of the total marks for the unit. Due Date: Friday, Week 12 10pm to Moodle (grades returned in week 14) Aims • The assignment is designed to demonstrate your: • Critical analysis skills in understanding the different needs among audiences and producing effective communication of professional quality to meet those needs • Understanding and reasoning how to use different communication vehicles for different audiences • Knowledge and understanding of professional practice issues • Ability to review and reflect on personal learning and feedback This report in itself fulfils all of the unit’s learning outcomes, through reflection on your own learning and communicating what you understand to a particular audience. Background The final piece of assessment for FIT 5122 is a formal written business report reflecting on your Professional Practice learning (through the readings, activities and assessment items that you have completed). Information Technology has a central and growing role in all aspects of life, including commerce, industry, government and society. It is critical that professional practice is taken into account in order to raise the standards and ensure expectations of the IT industry are understood, fair, appropriate and meaningful. Part of this is understanding the importance of communication in various and very different ways to various audiences. The assignment 1. You will complete Ass 4 quiz - link on Moodle before you begin. This must be completed before the end of the tutorial in week 10. 2. You will write a formal business report to a senior executive audience in your organization addressing the request from your Director below. Your task MonGamerz is an online games developer specialising in Multi-Player games similar to World of Warcraft, Elder Scrolls Online, Guild Wars 2 and Skyforge. The typical target market of these games are adults over the age of 18 years. A recent change in leadership has MonGamerz looking to tap into a new demographic - children between the ages of 8 and 14 - with a new mobile multiplayer game designed to actively engage the player and build a community of friends. Some of the features being considered by the development team include: • State of the art graphics that is attractive to kids • Daily quests and scheduled events for bonus points and power-ups • Easy to transact in-game purchases for quick advancements and power-ups • Group and peer-to-peer communications to keep in touch with friends • Location awareness so they can see where their friends are across the world, even if they are on the move • Faster advancement for more hours of game time to reward active members MonGamerz has recently made a number of public statements about being a socially responsible company. Before Senior Management approves the features of the new game, they have asked whether there are any ethical or privacy issues with the game that may impact the company’s reputation in the community. You are to prepare a business report to Senior Management discussing: • Potential ethical or privacy issues (general or game specific) you have identified with the new game; and • your practical recommendations on how to address these issues. Deliverables Your business report is to be submitted to Moodle by 10pm Friday week 12. Expectation of content Hints for writing a business report versus an essay • Business reports and academic essay are very different. Their objectives, format and the expectation of the reader are different. • Business reports focus on the practical application of the theory - providing insights and recommendations rather than explaining the theory itself. They are concise, very practical, usually worded in the first person (I / we recommend… etc) and focused on identifying and solving a problem rather than discussing the theories behind the problem / recommendations. Hints for Structuring Your Report • Title page • Exec summary • Table of contents • Introduction and purpose of report • Insights and discussion • Recommendations • Conclusion For this business report, we would expect no more than 7 to 10 pages: • 3-4 pages (title page, exec. summary, contents, introduction and purpose) • 4-6 pages main body with conclusions and recommendations. • You may have references (but remember these are not usual in business reports). Hints for Writing Your Report • Remember the audience and purpose of a business report. The report should be focused on the problem, insights and recommendations on how to address the problem. The reader should be able to walk away with practical and tangible actions they can implement. • The executive summary should act as a stand alone document that can be read separately from the report. A good executive summary assumes the reader will not read further and therefore includes a succinct summary of the key points and recommendations. • The report should clearly include the purpose of the report (either in the introduction or in a separate section. • Don’t gloss over the recommendations. It should be clear to the reader why they are important and what tangible actions the reader should take to implement them. • Put recommendations in a separate section so they don’t get “lost” in the report. • Keep the business report very succinct, short and punchy. Use lots of bullet points and sub headings to link ideas. • Remember your audience: in this case, a senior executive in your organisation, not your Monash tutor. Ensure you keep this is mind when deciding the content and level of detail in your report: • What would a senior executive want to achieve from reading your report (insights into the problem and recommendations on how to address it, for example); • What is their existing knowledge of the topic (it’s their company); and • What is the appropriate level of detail given what they want to do with the report (high level insights with recommendations that are sufficiently explained so they can readily implement them rather than technical or extensive background details). Assessments A detailed assessment guide is available on the Unit website. The assessment criteria will be based on: • Completeness – all issues are covered • Quality – English expression, format, appropriateness of language • Depth of reflection • Professionalism in the presentation • Understanding of the audience - Appropriately pitched to a senior executive Plagiarism Students should also be aware of the plagiarism and collusion policies established by FIT and Monash University. This policy can be found at: http://www.infotech.monash.edu.au/resources/student/assignments/policies.ht ml. And complete the plagiarism quiz on Moodle. Extensions All applications for extensions must be made in writing (email application is acceptable) and provide convincing reasons for the extension at least 4 days in advance of the due date and appropriate supporting material should also be provided. A draft of material prepared up to that point should also be available for your tutor’s consideration if requested. Late assignments will be penalised as explained in the unit guide.
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