Assignment 2 - Respond to a brief

Assignment 2 - Respond to a brief
30%
Week 7
Overview
In this assignment you will respond to a specific brief to create a web-based experience. You
will develop a concept for a design, along with draft assets and a storyboard. You do NOT
need to implement the design. However, you may wish to incorporate sketches including
draft animations and interactive experiences.
Detailed Brief
Choose one of the following briefs. Conceptualise a design that makes use of your
understanding of interactive engagement on the web. Your design should make use of 2D
animation and interaction and apply basic principles of web design and interactive
experience design. It is important that your design is also practically realisable (you should
be able to build at least a rough prototype version of the design concept).
Option 1
Create an HTML advert for the Fred Hollows Foundation. The advert should draw a user in a
narrative experience that conveys the goals of the organisation in a specific fundraising
initiative, using interaction to further engage them in the mission of the organisation. As well
as encouraging users to give money and share the experience on social media, a goal of the
engagement is to instill a long term understanding of key issues relevant to FHF that might
make users into future ambassadors for the cause and to show empathy.
You may wish to consider different ways to draw someone in using interaction:
- Create a simple game (e.g., Frogger)
- Ask an enticing question (e.g., how many blindness cases are curable?)
- Present a notable statistic or fact (e.g., low cost of curing blindness)
- Engage the user on a moral issue (how curing blindness can improve someone’s
life).
You could consider different aspects of the FHF marketing to engage with:
- The personal story of Fred Hollows
- The personal story of an individual beneficiary of FHF aid
- The story of a current humanitarian crisis such as the Rohingya.
- Information about cataracts, sanitation and health.
Option 2
Create an HTML “music video” experience for a music track of your choosing. The music
video should primarily take the form of an animation but must have some degree of
interactivity. The work can be as interactive as you wish (e.g., it could be a full-fledged
computer game), but the experience should be enjoyable even when the user provides
minimal input. The music track remains a piece of fixed meda. However, you could consider
adding additional layers of sound to the track, or mashing it up in some other way.
Inspiring examples (NOTE: do not attempt anything this complicated! Just take inspiration):
Dance Tonight by LCD Soundsystem https://tonite.dance/
3 Dreams of Black by Chris Milk / Danger Mouse, Daniele Luppi, and Norah Jones
http://www.ro.me/
Just a Reflector by Arcade Fire https://www.justareflektor.com/
Option 3
Create a variation on a classic arcade game of your choosing, that re-conceptualises the
elements according to some 3rd party theme. For example, make a version of PacMan or
Frogger where the elements are replaced by Lord of the Rings characters.
Submission
Submit a 2 page PDF which includes:
● 200 word concept, which includes where the piece will be presented
● Visual assets to support the visual design
● A combination of storyboards and interaction scenarios that illustrate the progression
of the experience
In addition, submit a zipped folder containing either video examples or real online drafts of
the work.
Present work in a short, 2 minute, in-class presentation. You may use any visual content you
like for this presentation (a slideshow is recommended).
Selection Criteria

F P C D HD
Concept
Development
(60%)
Concept is not
clearly
articulated.
Concept is
clearly
articulated but
has problems
or does not
clearly address
the brief
Concept
addresses the
brief and is well
thought through
Concept
addresses brief
and shows in
depth
conceptual
development of
the idea in
response to
critical and
reflective
thinking
Concept is
innovative and
very well suited
to the brief with
the potential to
create a rich
and compelling
experience. A
clear
understanding
of interaction is
demonstrated.
Quality of Drafts,
Presentation and
Organisation of
Materials (40%)
The concept
pitch is
presented
poorly
with little or no
visual material,
or
material that
does
not assist the
communication
of
the concept.
The concept
pitch is
supported by
informative
visual material
A series of rich
drafts and
illustrations
supports the
concept
development,
and there is
systematic
organisation of
materials
Supporting
material
includes
evidence of
iteration and
experimentation
and is
systematically
organised
Supporting
material
includes
innovative
approach to
interaction
experimentation
and clearly
supports the
concept


Course learning outcomes addressed in this task:
1. Recognise and explain interaction as a key concept in media arts practice.
2. Select and apply key techniques and concepts used in the creation of interactive
media arts projects.
3. Develop and create digital media assets that can be used in animated and interactive
environments.  

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